Digital Sales and Marketing Manager

• Apr 2023 - Present

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, telemarketing campaigns (CPL cost reduction in insurance market)- Design, build and maintain Cachet's social media presence;- Measure and report performance of all Cachet's digital marketing campaigns and assess against goals, listed in Notion, under Cachet OKR plans;- Lead customer success specialists, junior sales consultants in Poland, build sales structures on phone;- Customer journey (MQL - CPL - CAC - Upselling/cross-selling) + CRM in insurance;- Brainstorm new and creative growth strategies for digital reach, evaluate emerging technologies;- Plan, execute and measure experiments and conversion tests, instrument conversion points and optimize user funnels;- Collaborate with internal teams to create and maintain Cachet's webpage, landing pages and optimize user experiences;- Collaborate with agencies and other vendor partners;- Founding new insurance product and services for specific clients target. Show less

Digital Marketing Manager

• Dec 2022 - Apr 2023

Marketing Supervisor

• Jun 2022 - Dec 2022

*Head of merging project (Wygodnie.pl with RESO).*Cooperate in building affiliate links system for Partners (omnichannel sales system).*Supervision on developing new layout insurance sale platform (Wygodnie.pl).*Leading a digital marketing activities on Wygodnie.pl (SEO, SEM, Ads, Email marketing, referrals, marketing automation, cooporate with agencies, IT developers, content marketing, graphics, GA, GSC).*Sectors of activity (B2C, B2B, B2B2C - advertistment for insurance clients, agents, but also creating tools/activities for agents).*CSR - cooperate in organisastion (local runs, football league, sponsoring, concerts).*Insurance products: motor, property, travel, fleet, agricultural, school.*Marketing activities for local insurance agency (create branding, advertisment, analytics).*Wygodnie.pl organic results (11.2020 -> 11.2022 338% in TOP3, 431% in TOP10) Show less

Marketing Specialist

• Sep 2018 - Jun 2022

Advertisement Specialist

• Jul 2016 - Sep 2018