Krysti Yakonick

Brand Ambassador at Volpe Enterprises, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency

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Bio

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5.0

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Jack Minster

Krysti is a truly skilled LMT with a work ethic aligned with my own.

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Credentials

  • Google Ads Apps Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Shopping ads Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google Digital Academy (Skillshop)
    Apr, 2022
    - Nov, 2024

Experience

    • Construction
    • 1 - 100 Employee
    • Brand Ambassador
      • Jul 2022 - Present

      This is a customer-facing role, overseeing marketing efforts for a family-owned business offering home renovation services. I work directly with prospects and clients, advising them on home renovation needs and potential solutions. My leads are generated through a customer referral program, emails campaigns, phone calls, social media, promotional events and community outreach. Accomplishments in this role include the following: • Increased social media following 3% and email subscribers 8% over a six month period. • Achieved a 37% total open rate and 2% click thru rate from a client database of 20K+ subscribers. • Authored and advertised monthly financing promotions and newsletters with tips on home maintenance and energy conservation. • Created content for social media marketing material to include blogs, photos and videos. • Boosted employee morale with communications recognizing top performers, birthdays and anniversaries. • Developed and implemented sales strategy reaching out to previous customers who purchased new properties. • Tracked and followed up on requests for quotes, concentrating on a targeted demographic. • Developed flyers for a free consult which included QR codes to track source/location and gain market insights. • Build market presence with home shows, community days and company-sponsored events.

    • Owner and Massage Therapist
      • Apr 2016 - Present

      I built this massage business from the ground up, managing all aspects of marketing, sales, operations and finances for the seven years we were in operation. Marketing played a huge part in growing the business. I developed and articulated a cohesive brand across multiple platforms and implemented promotional campaigns to help grow both market share and profitability. Accomplishments in this role include the following: • Increased sales volume from seven to 25 weekly appointments, generated from a client base of 250 customers. • Ran social media and promotional email campaigns targeted at specific demographics to build business. • Achieved 54.7% open rate and 7.6% click thru rate with marketing email campaigns. • Maintained consistent contact with prospects and clients with monthly e-newsletter and phone calls. • Promoted the business using Google Ads and with online content for Facebook and Instagram.

    • Internet Publishing
    • Assistant Manager
      • Jun 2013 - Sep 2018

      This was a multi-faceted role, overseeing store operations and providing hands-on assistance with hiring, scheduling, training and performance management for a staff of seven associates. I directed marketing, merchandising, promotions, purchasing and inventory control. Accomplishments in this role include the following: • Utilized iContact to send promotions, product information and store information to customers. • Developed and maintained store blog using WordPress; managed Twitter and Facebook posts. • Designed front-end displays to highlight new and in-season products. • Completed regular cycle counts and maintained effective loss prevention strategies to minimize shrink.

Education

  • Southern New Hampshire University
    Bachelor of Science - BS, Marketing
    2020 - 2022
  • West Chester University of Pennsylvania
    English/Language Arts Teacher Education
    2011 - 2012
  • Montgomery County Community College
    General Studies
    2009 - 2011
  • Cortiva Institute-Pennsylvania School of Muscle Therapy
    Licentiate degree, Massage Therapy/Therapeutic Massage

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