Krystal Le
Communications Intern at Movability- Claim this Profile
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Topline Score
Bio
Credentials
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Ask Questions to Make Data-Driven Decisions
CourseraMar, 2023- Nov, 2024 -
Attract and Engage Customers with Digital Marketing
CourseraMar, 2023- Nov, 2024 -
Foundations: Data, Data, Everywhere
CourseraFeb, 2023- Nov, 2024 -
Foundations of Digital Marketing and E-commerce
CourseraJan, 2023- Nov, 2024
Experience
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Movability
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United States
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Truck Transportation
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1 - 100 Employee
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Communications Intern
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Oct 2022 - Present
Integrated with the Communications team to develop and execute the organization's content calendar, ensuring brand consistency and messaging across all channels. Executed an effective social media strategy on Facebook and Instagram, increasing commuter participation in the Get There Central Texas program by 23% annually through audience targeting and storytelling. Created compelling visual content including stories, reels, photos, and graphics, resulting in a 15% increase in monthly audience engagement.
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Kung Fu Tea
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United States
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Food and Beverage Services
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300 - 400 Employee
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Social Media Specialist
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Jun 2022 - Present
Produced engaging visual content, including high-quality photos and videos, that consistently resonated with the target audience and increased engagement by 15%.Collected in-depth research and analysis of current industry trends, relevant hashtags, and successful campaign ideas, leading to the development of innovative content and successful campaigns.Built and implemented creative marketing strategies across multiple social media platforms, resulting in a 5.2% week-on-week increase in sales.
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Shift Lead
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Jul 2021 - Present
Demonstrated excellent leadership skills by setting clear expectations, fostering a positive team environment, and modeling a strong work ethic, leading to increased employee engagement and retention.Built team buy-in for time-sensitive projects, providing direction to the crew during rush hour to ensure accurate delivery of orders, which resulted in a 3% reduction in errors and increased customer satisfaction.Mentored and trained 5 new team members on effective collaboration and communication strategies, resulting in improved teamwork, increased productivity, and a positive reputation.Gained problem-solving and critical thinking skills to resolve complex issues, resulting in improved customer satisfaction and increased revenue.
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Do512
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United States
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Online Media
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1 - 100 Employee
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Media Coordinator Intern
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Jun 2022 - Aug 2022
Conducted thorough research and created highly effective advertorial content for various venues, resulting in a guaranteed 9% increase in sales. Collaborated closely with the Social Media team to develop impactful media material, effectively assisting local companies in gaining new Instagram followers and achieving 12% brand awareness. Conducted thorough research and created highly effective advertorial content for various venues, resulting in a guaranteed 9% increase in sales. Collaborated closely with the Social Media team to develop impactful media material, effectively assisting local companies in gaining new Instagram followers and achieving 12% brand awareness.
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Vienies
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Austin, Texas, United States
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Small Business Owner
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Jan 2021 - Oct 2021
https://www.facebook.com/vienies.ricepaper/ Marketed Vietnamese mixed rice paper to the Austin Vietnamese community and engaged clients digitally through Facebook to acquire 20 orders per week. https://www.facebook.com/vienies.ricepaper/ Marketed Vietnamese mixed rice paper to the Austin Vietnamese community and engaged clients digitally through Facebook to acquire 20 orders per week.
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Education
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2020 - 2023
The University of Texas at Austin
Bachelor's degree, Advertising -
2018 - 2021
Austin Community College
Associate's degree, Business Administration and Management, General
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