Experience

Grokker

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Client Success

  • Apr 2019 - Present

• Client Success Manager

  • Jun 2017 - Apr 2019

  San Jose, CA



Second Harvest of Silicon Valley

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Donor Engagement Manager

  • Oct 2014 - Jun 2017

  San Jose, CA •Responsible for raising $16MM annually managing Second Harvest’s volunteer fundraising program. This includes strategic planning, business development, direct marketing campaigns, internal and external communication, relationship building and operations. •Design, manage and measure lifecycle marketing campaigns for various donor segments across multiple channels including email, social and direct mail. •Project manage cross-functional projects across multiple departments such as IT… Show more •Responsible for raising $16MM annually managing Second Harvest’s volunteer fundraising program. This includes strategic planning, business development, direct marketing campaigns, internal and external communication, relationship building and operations. •Design, manage and measure lifecycle marketing campaigns for various donor segments across multiple channels including email, social and direct mail. •Project manage cross-functional projects across multiple departments such as IT, Operations, Transportation and Finance. •Drive the analysis of fundraising programs, using data to determine key performance indicators and patterns to make strategic decisions, and develop new programs. •Craft marketing and fundraising focused copy for web and email marketing campaigns. •Collaborate with internal teams and external vendors to execute on events, marketing campaigns, and produce high-quality promotional materials. •Supervise and support the Donor Relations Department, including hiring, training, managing and coaching. •Plan and execute annual stewardship events for 300-500 people. Show less



Shenkman Hospitality Group

• Marketing Manager

  • Jan 2013 - Sep 2014

  Palo Alto, CA Marketing Manager for local Bay Area restaurant group. Responsible for all advertising, marketing and public relations strategies and implementation. •Manage the strategy, execution and reporting for direct marketing campaigns through a variety of channels such as email, social and direct mail. •Manage and execute digital and print advertising campaigns including Facebook advertising, print advertising, boosting posts, Google AdWords, radio, TV and print. •Online social presence… Show more Marketing Manager for local Bay Area restaurant group. Responsible for all advertising, marketing and public relations strategies and implementation. •Manage the strategy, execution and reporting for direct marketing campaigns through a variety of channels such as email, social and direct mail. •Manage and execute digital and print advertising campaigns including Facebook advertising, print advertising, boosting posts, Google AdWords, radio, TV and print. •Online social presence management for four restaurant properties including Facebook pages, Instagram accounts, YouTube, Twitter, Pinterest, and Yelp. •Develop management reports with extensive and clear analysis of campaign performance for email and digital ads. •Develop messaging and narrative for press releases, media pitches and marketing campaigns. •Manage external vendor relationships and promotional partnerships. •Event planning and execution for restaurant launch events, wine dinners, chef demos, press tours, tradeshows and more. •Website management and SEO optimization strategy for all properties. •Overseeing and leading intern program, including hiring and project management. www.shenkmanhospitalitygroup.com

• Associate Marketing Manager

  • Nov 2011 - Jan 2013

  Palo Alto, CA



af&co.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jun 2011 - Jan 2012

  San Francisco Bay Area • Developed messaging for press releases, press kits, and media pitches. • Copywriting and brand messaging for client newsletters and various collateral. • Managed various clients social media accounts; Facebook, Twitter, Pinterest • Developed media lists and conducted research using Cision Point. • Event planning, marketing and staffing for SF Chefs 2011.



Food & Wine Magazine

• 2012 Wine Guide Tasting Coordinator

  • Mar 2011 - Jun 2011

  San Francisco Bay Area • Coordinated tasting dates with Wine Guide authors and writers. • Organized wine inventory and communicated with wine representatives. • Media outreach with national wine industry press



Paolucci Salling & Martin

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations/ Integrated Marketing Intern

  • Jun 2010 - Sep 2010

  Palos Verdes Estates, CA - Developement of client press releases, press kits and award submissions. - Pitching media on clients various events. - Developing media list and client value reports using CisionPoint. - Event planning and staffing for client events including launches, photo shoots, press dinners and more. - Brainstorm and implement social media campaigns