Experience

Rock Central

• United States
• Information Technology & Services
• 200 - 300 Employee

• Senior Copywriter

  • Feb 2022 - Present

• Brand Voice and Tone Manager

  • Sep 2019 - Feb 2022

  Worked in partnership across teams to ensure the organization’s brand message was consistently distributed over multiple channels to meet goals and objectives.Created and shaped messages from strategy to positioning to creative direction.Established and executed brand guidelines for companies throughout the organization.Developed, coached and managed team members to deliver business results.Promoted and executed communication platforms for the brand across multichannel and client touch points.Worked with lawyers and other members of the legal team to ensure proper process, documentation, coordination and compliance of the entire brand.Honed knowledge of content management systems (CMS) and task management software. Show less

• Product Owner of Brand Central

  • Sep 2019 - Feb 2022

  Set, prioritized and evaluated work generated by our branding platform to ensure impeccable features and functionality.Understood the business, technology and process context in which the platform delivered value.Defined requirements for how a user interacted with Brand Central to enable a simple and efficient user experience.Helped drive the vision and definition of the platform.Built collaborative relationships with various team members and business partners.Shared insights throughout the company regarding the platform.Ensured work was completed and in alignment with the Brand Central vision. Show less



Quicken Loans

• United States
• Financial Services
• 700 & Above Employee

• Sr. Copywriter, Team Captain, Marketing Intern Liaison

  • Mar 2015 - Sep 2019

  Concepted and crafted creative work to support various campaign initiatives. Collaborated with designers, editors, content strategists and creative strategists to create and execute work. Attended kickoff meetings and reviewed creative briefs to deliver distinct and impactful copy. Represented the company at nationwide B2B conferences and expos. Maintained strong familiarity with real estate, strategic alliance and relocation campaign strategies. Reviewed incoming resumes and portfolios and conducted on-site interviews to determine whether applicants were qualified for hire. Participated in the education and development of junior team members. Acted as a business area resource by offering advice, support and guidance to interns companywide. Show less



Quizzle

• United States
• Consumer Services
• 1 - 100 Employee

• Copywriter

  • Jul 2012 - Mar 2015

  Acted as sole strategist, writer and editor of Quizzle-based brand content, including advertising, website, blog, revenue-generating emails, site conversion and optimization. Wrote and strategized on several high-profile projects, including Quizzle’s Quicken Loans (now Rocket Mortgage) National ad, Billion Dollar Bracket campaign and lead-generating projects for partners. Enforced and optimized content to sustain compliance with the Federal Trade Commission (FTC) and Consumer Financial Protection Bureau (CFPB). Utilized knowledge of search engine optimization (SEO) research and analysis. Served as project manager for the development and implementation of website projects such as the consumer-facing Refinance Calculator. Represented company at nationwide conferences and expos. Honed expertise in blog writing, research and the blog publishing platform WordPress. Show less



Quicken Loans

• United States
• Financial Services
• 700 & Above Employee

• Client Care Specialist

  • Apr 2012 - Jul 2012

  Managed all communication with client/third parties as they related to loan process. Ensured new mortgage loan packages were processed and completed according to established policies and procedures. Demonstrated ability to prioritize workload and multitask with strong attention to detail. Managed all communication with client/third parties as they related to loan process. Ensured new mortgage loan packages were processed and completed according to established policies and procedures. Demonstrated ability to prioritize workload and multitask with strong attention to detail.



WXYZ-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Writer, Web Content Writer, Associate Producer

  • Oct 2006 - Apr 2012

  Assisted in gathering, writing and editing content for multiple platforms Assisted in developing strategy and appropriate messages using creativity, editorial judgment and journalistic ethics Researched and gathered information to be used in a written document/oral presentation Demonstrated proficiency in using Microsoft Office products and internet software/technology Assisted in gathering, writing and editing content for multiple platforms Assisted in developing strategy and appropriate messages using creativity, editorial judgment and journalistic ethics Researched and gathered information to be used in a written document/oral presentation Demonstrated proficiency in using Microsoft Office products and internet software/technology