Experience

The Win Frame, LLC

• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2020 - Present

  Balcones Distilling, Rollertown Beerworks, No Man’s Land beef jerky Balcones Distilling, Rollertown Beerworks, No Man’s Land beef jerky



Fossil Group, Inc.

• United States
• Retail
• 700 & Above Employee

• Sr. Global Marketing Specialist - kate spade new york / Puma / BMW / Chaps

  • Dec 2015 - Feb 2020

  Managed team calendars, templates, and deliverables to ensure marketing assets are delivered on-time and with excellenceOpened jobs in project management system, assigned tasks and ensure timely deliveryCollaborated in building strategic marketing plans for the Americas, APAC and EMEA regionsDeveloped and executed integrated global marketing programs that included social media, influencers, media, wholesale coop and PREstablished and maintained a collaborative relationship with licensors in order to coordinate integrated marketing plans and influence licensors to support the category on their owned and operated channelsPartnered with internal Brand Management team to align on business and marketing objectives and strategiesOwned the marketing plan submission process between regions and licensor; made sure process was streamlined for internal and licensor efficienciesQuality control and optimization of regional marketing executions, including in store POS, roadshows, and events through retail and wholesale effortsManaged the approval process for tactics that require licensor submission

• Global Brand Specialist- Marc Jacobs

  • Mar 2014 - Dec 2015

  Led and managed the full brand transition of Marc by Marc Jacobs to Marc Jacobs in 2015. Determined all go-forward strategy including: product liquidation, new product introductions, contract re-negotiations, marketing transitions, new Brand DNA / Storytelling, new Watch Competitive Set, pricing restructure. Was the main global point of contact for the Transition within Fossil as well as with the MJI licensor. Managed and maintained seasonal Line Plans in PLM (Product Lifecycle Management) system. Collaborated with Design and Product teams to ensure proper product development during production cycles. Reviewed trends and determined product needs based off of selling reports and feedback from Fossil regional teams.Reviewed assortments with regional brand teams in the Americas, EMEA, and Asia and advise changes as needed. Decide and communicate status changes / liquidation seasonally to Regional teams.Ran selling reports through BP2 web analyzer, Glass House, and other internal Fossil reporting systems. Analyzed selling data and present business reviews to Fossil Design / Product teams as well as the Creative Director for Marc Jacobs International.Created standard monthly Business Review template for Fossil Portfolio brands. This Business review was for internal purposes and included global and regional selling as well as attribute and newness selling. Developed and maintained content for all global training decks; both internal and external. Collaborated with cross-functional teams to ensure alignment before distribution.Develop and manage all watch fixtures globally, including one-off fixture buys and entire fixture line redesign. Facilitate and track all NPI (Non-Product Inventory) movement in global warehouses. Decide when to kill fixtures and provide global guidance on usage.

• Global Brand Coordinator- Marc by Marc Jacobs

  • Mar 2011 - Mar 2014

  Developed and distributed seasonal line sheets, line books, Look Books, and training packs for regional teams. Collaborated with Global Marketing team to develop story-telling for seasonal Look Books and seasonal marketing concepts.Managed global distribution - worked closely with the licensor to seek approval and guidance. Was the main global contact for any and all Marc by Marc points of distribution.Managed all in-house photography for MBMJ- including feature shots, e-commerce shots, and point of sale layouts. Created and implemented Seasonal Cropping Guidelines that were agreed upon with licensor.Determined solutions for all damages / malfunctioning product. Communicate issues to Product team to address as well as Fossil Customer Care to resolve any outstanding customer issues.Maintained and distributed Visual Merchandising Guidelines seasonally. Worked closely with Global VM team to communicate key ideas each season and confirm proper merchandising techniques.



Dillard's Inc.

• United States
• Retail
• 700 & Above Employee

• Area Sales Manager

  • Oct 2008 - Nov 2010

  • Direct supervisor of 13 employees. Responsibilities included management strategy; creating team schedules, and implementing Dillard’s policies and procedures. • Hired and trained employees for entire team. Full cycle process including interviewing, hiring and training new employees on standards/expectations. • Create and implement special store events to promote sales. Was lead Project Manager on several events which included extensive organization and strategy. • Provided excellent on point customer service. Was the main point of contact on any issues that were escalated, required patience and courtesy when dealing with unsatisfied customers. • Maintained daily and monthly sales numbers. Was key component in Sales strategy and implementation of new Marketing/Advertising campaigns.

• Assistant Buyer

  • Jun 2008 - Oct 2008

  • Assisted in merchandising and purchasing decisions at the corporate office.• Keyed and placed orders, kept ongoing positive relations with vendors.• Attended 8 retailing and management classes, learned the basics of negotiation.• Worked closely with advertising by helping to decide which products should be featured in the ads.• Kept the stores up to date on corporate activities by creating and sending out a weekly newsletter.• Audited and participated in Inventory.



Clear Channel Europe

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Promotions Intern

  • May 2007 - Aug 2007