Experience

Empower Global

• United States
• Retail
• 1 - 100 Employee

• Content and Editorial Director

  • Jun 2022 - Apr 2023

  Los Angeles Metropolitan Area Created and produced social marketing campaigns. Recruited and managed production crews of 25+, including negotiating contracts and hiring A-list celebrity talent for in-person events and influencer marketing. Developed and implemented comprehensive content and social media strategies that aligned with company goals. Created and managed social and digital content calendars, co-led brand tone, voice, and messaging with cross functional teams including marketing, product… Show more Created and produced social marketing campaigns. Recruited and managed production crews of 25+, including negotiating contracts and hiring A-list celebrity talent for in-person events and influencer marketing. Developed and implemented comprehensive content and social media strategies that aligned with company goals. Created and managed social and digital content calendars, co-led brand tone, voice, and messaging with cross functional teams including marketing, product, sales, and partnerships, ideated platform specific content. Show less



Hearst

• United States
• Media Production
• 700 & Above Employee

• Producer/Director

  • Apr 2021 - Jan 2023

  Los Angeles, California, United States Plan and coordinate various aspects of production, such as selecting the script, writing, and directing for digital tentpoles at Women’s Health, Men’s Health, COSOMPOLITAN, ELLE, Harper’s Bazaar and more.



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Producer of Digital at The Real

  • Jul 2020 - Jul 2022

  Los Angeles Metropolitan Area Led a team of four and oversaw strategy and planning for all digital and social platforms. Created and produced over 50 pieces of original content. Optimized content day-to-day and managed analytics for site performance, growth, and engagement including social media. Conceptualized new projects and formats for brand. Worked closely with Ad Sales team and clients to ensure project deliverables were met. Regularly presented strategy plans to internal and external… Show more Led a team of four and oversaw strategy and planning for all digital and social platforms. Created and produced over 50 pieces of original content. Optimized content day-to-day and managed analytics for site performance, growth, and engagement including social media. Conceptualized new projects and formats for brand. Worked closely with Ad Sales team and clients to ensure project deliverables were met. Regularly presented strategy plans to internal and external stakeholders. Show less



TV One

• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Senior Producer of Digital and Social Media

  • Apr 2017 - Jul 2020

  Silver Spring, Maryland, United States Created and produced 30+ award winning interstitials to support linear efforts totaling over 2 million views across social media platforms and ranking number one in on-air categories. Defined and developed editorial direction for the online home and social media platforms for both TV One and CLEO TV, including publishing 1000+ pieces of original content. Managed online/social branding and content for assigned brands. Optimized content day-to-day in content management… Show more Created and produced 30+ award winning interstitials to support linear efforts totaling over 2 million views across social media platforms and ranking number one in on-air categories. Defined and developed editorial direction for the online home and social media platforms for both TV One and CLEO TV, including publishing 1000+ pieces of original content. Managed online/social branding and content for assigned brands. Optimized content day-to-day in content management systems, and managed analytics for site performance, growth, and engagement including social media. Show less



Reach Media Inc

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Content Producer - Tom Joyner Morning Show

  • Mar 2014 - Apr 2017

  Dallas, Texas Hosted and produced 20+ monthly celebrity interviews for the online home. Launched the @blackamericaweb Instagram, amassing 10K followers in less than a year. Maintained host’s online presence and relevancy on all company related social media platforms including Twitter, Instagram, and Facebook. Published 1000+ pieces of original content including photo galleries, top trending stories, original video, etc.



BET

• Entertainment
• 700 & Above Employee

• Production Assistant for Stephen G. Hill

  • Jun 2013 - Jun 2013

  Los Angeles, California Assist the President of Music, Programming and Specials in any capacity including escorting all talent/VIP guests to designated areas, editing scripts, attending all rehearsals, sound checks, distributing tickets, conducting walk-thru’s, and arranging/organizing seating chart.



The Michael Baisden Show

• Producer (Intern)

  • Mar 2011 - Apr 2011

  Dallas, Texas Research/pitch show topics, check MichaelBaisden.com emails, solicit celebrities/guests for show, prep callers for on-air topics, gather comments from social media sites, kept board operator up to date with newest music and advertisements, performed administrative duties.



Sevans Strategy

• Public Relations

  • Dec 2010 - Mar 2011

  Greater Chicago Area Pitch stories regarding social media/new social technology, create bi-weekly blog posts, monitor reports for the PRsarahevans Brand, create tweets for clients on Twitter, facilitate conversation in the Sevans Network chat room, research and update media lists.



Jones Magazine

• United States
• Media Production
• 1 - 100 Employee

• Editorial/Social Media Intern

  • Sep 2010 - Jan 2011

  Research, compile fashion and beauty stories and conduct interviews, maintain online presence via social networking sites such as Facebook and Twitter.



The Steve Harvey Morning Show

• Production Assistant (contract work)

  • Aug 2008 - Jun 2009

  Distribute promotional items, interact with the audience at live remotes, assist in crowd control, provide all talent/guest with credentials and escort them to and from designated areas. Assist with set-up for celebrity activities, responsible for the arrival and departure of sponsors and talent.