Krysta Pallone Helm
Events and Community Engagement Coordinator at SFU's Charles Chang Institute for Entrepreneurship- Claim this Profile
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Bio
LinkedIn User
I had the pleasure of working alongside Krysta at Genetrack Biolabs Inc. in the preparation and launch of a new biotechnology project featuring direct-to-business test kits. She was instrumental in the development of the overall PR and sales strategy that helped to directly inform marketing related aspects of the project. Her outgoing personality, friendly demeanor and passion for success helped seamlessly launch and execute the Direct-to-Business end of the project. Her ease of communication from the initial contact to post sale follow up smoothed the entire process, offering an exceptional experience for our high-value corporate clients as reflected in the feedback received. She was amazing to work with as a work colleague and I would recommend Krysta as a valuable asset to any team!
LinkedIn User
I had the pleasure of working alongside Krysta at Genetrack Biolabs Inc. in the preparation and launch of a new biotechnology project featuring direct-to-business test kits. She was instrumental in the development of the overall PR and sales strategy that helped to directly inform marketing related aspects of the project. Her outgoing personality, friendly demeanor and passion for success helped seamlessly launch and execute the Direct-to-Business end of the project. Her ease of communication from the initial contact to post sale follow up smoothed the entire process, offering an exceptional experience for our high-value corporate clients as reflected in the feedback received. She was amazing to work with as a work colleague and I would recommend Krysta as a valuable asset to any team!
LinkedIn User
I had the pleasure of working alongside Krysta at Genetrack Biolabs Inc. in the preparation and launch of a new biotechnology project featuring direct-to-business test kits. She was instrumental in the development of the overall PR and sales strategy that helped to directly inform marketing related aspects of the project. Her outgoing personality, friendly demeanor and passion for success helped seamlessly launch and execute the Direct-to-Business end of the project. Her ease of communication from the initial contact to post sale follow up smoothed the entire process, offering an exceptional experience for our high-value corporate clients as reflected in the feedback received. She was amazing to work with as a work colleague and I would recommend Krysta as a valuable asset to any team!
LinkedIn User
I had the pleasure of working alongside Krysta at Genetrack Biolabs Inc. in the preparation and launch of a new biotechnology project featuring direct-to-business test kits. She was instrumental in the development of the overall PR and sales strategy that helped to directly inform marketing related aspects of the project. Her outgoing personality, friendly demeanor and passion for success helped seamlessly launch and execute the Direct-to-Business end of the project. Her ease of communication from the initial contact to post sale follow up smoothed the entire process, offering an exceptional experience for our high-value corporate clients as reflected in the feedback received. She was amazing to work with as a work colleague and I would recommend Krysta as a valuable asset to any team!
Credentials
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Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)®
LinkedInJan, 2023- Nov, 2024 -
Become a Project Management Entrepreneur
LinkedInNov, 2022- Nov, 2024 -
How to Set Goals When Everything Feels Like a Priority
LinkedInNov, 2022- Nov, 2024 -
Extraordinary Leadership Program
The Coaching DepFeb, 2019- Nov, 2024 -
The Pursuit Of Excellence
Excellence Seminars InternationalMay, 2016- Nov, 2024 -
Serving It Right
Responsible Service BCSep, 2020- Nov, 2024
Experience
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SFU's Charles Chang Institute for Entrepreneurship
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Canada
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Education Administration Programs
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1 - 100 Employee
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Events and Community Engagement Coordinator
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Jan 2022 - Present
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Genetrack Biolabs
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Vancouver, British Columbia, Canada
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Biotech PR & Sales Associate
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Nov 2020 - Jan 2022
Genetrack provides life-saving services with scientifically complex and important information. Without a background in sciences, I helped develop the overall PR and sales strategy through effective storytelling to educate clients in language they can understand. I generated and closed on sales leads at the business and consumer level, acted as the main account ambassador on high priority projects in Canada and the US and was Project Lead in the launch of a new bio technology featuring direct-to-consumer COVID-19 test kits. Show less
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Marine Drive Golf Club
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Canada
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Recreational Facilities
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1 - 100 Employee
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Events Manager
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Mar 2019 - Dec 2020
I was responsible for preparing all event documentation and coordinating with the culinary team, members and guests to ensure consistent, high-level service throughout pre-event, event and post-event phases. Focusing on the story being told by each individual event I recognized opportunities to maximize revenue and helped over exceed revenue targets in both years of my employment. I was also accountable for day to day operations including staffing, training, budgeting, event documentation and active floor management during events. I also had the pleasure of preparing event marketing material. During my first year at Marine Drive Golf Club; - I initiate a new Banquet Training Program - Installed and updated the Banquet Event Order System - Updated the floorplan system - Re-designed and updated the catering package - The banquet F&B revenue was over exceeded Show less
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Bell Media
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Vancouver, Canada Area
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Brand Ambassador
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Dec 2017 - May 2019
Brand Ambassador Event Planning: Significant event planning experience as a Bell Media supervisor at the Pacific National Exhibition (PNE), including event setup, promotion and troubleshooting. Community Relations: Maintained partnerships with clients by creating authentic and engaging content for online platforms. Adopted different online personas representing the various Bell Media brands. Pre eventspair for and set up. Including maintain the brands image, this includes; Virgin Radio, QMFM, TSN, and CTV. Important Notes: - Engage with the public - Assistant to CTV Morning Live producer when asked - Personal Assistant for commercial shoots when needed - On Air Presence while doing voice overs for commercials Show less
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Open Door Group
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Canada
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Human Resources Services
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100 - 200 Employee
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Project Coordinator
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Sep 2018 - Mar 2019
I raised awareness of Open Door Group’s programs, services, and brand through effective storytelling, consistent content delivery, and strategic audience engagement. Through various web and social media platforms I was able to amplify their brand and story of opening doors to lifelong learning and career success. My results were evident through the turnout and responses received during our two largescale events; Untapped: BC Workplace Inclusion Awards and PEBCelebrates Live: UN International Day of Persons with Disabilities. I was able to help connect with people while help foster relationships with partner organizations, local committees, and media. I was organized and detail-oriented and had the creative and technical skills to develop innovative marketing materials and social media campaigns that look good, sound good, and get results. The results were evident through the turnout and responses I received during our two largescale events. Untapped: BC Workplace Inclusion Awards and PEBCelebrates Live: UN International Day of Persons with Disabilities I saw a 12% increase in attendence and interaction during my coordnation of Project Everyone. Show less
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Swaneset Bay Resort & Country Club
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Pitt Meadows, British Columbia, Canada
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Lead Restaurant Server, Banquet Server, Bartender, Cart Girl
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Apr 2014 - Mar 2019
I was able to develop many skills during my time at the club as it allowed me to wear many hats. This was the first step in understanding how even the smallest actions, words, and messaging can affect a community. I was able to support the brand through the implementation of company policies and upholding professional standards. I also was able to implement messaging to help deal with conflict when handling complaints and queries. This - Multi-tasking in a demanding environment, while also demonstrating professionalism and efficiency. - Handled cash and alcohol according to company policy, as well as trained and provided instructions to new employees. Show less
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Young Women in Business (YWiB)
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Design Coordnator
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Apr 2017 - May 2018
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CJSF
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Burnaby BC
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Sports Analyst
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Sep 2015 - Jan 2018
Co-Host of the CJSF Sports Report. Co-Host of the CJSF Sports Report.
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Education
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Simon Fraser University
Communication and Media Studies