Krysta Fitzgerald

Marketing and Operations Associate at Percipio Company
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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing and Operations Associate
      • Sep 2020 - Present
    • United States
    • Higher Education
    • Associate Director of Alumni Engagement
      • Jul 2019 - Apr 2020

      • Project manager for engagement scoring project to evaluate engagement of College alumni o Collaborated with internal stakeholders to ensure success of project outcomeso Presented impact and results, using Tableau visualization, to leadership and stakeholders• Managed vendor relationship with event marketing software (iModules)o Handled contract negotiationo Staff expert and lead resource. Trained staff on software and problem-solved when issues arose• Volunteer manager of regional and affinity alumni chapterso Oversaw volunteers and created event programming and service projects

    • Assistant Director of Alumni Engagement
      • Nov 2016 - Jul 2019

      • Managed and executed multi-day event logistics, budget, marketing, and volunteer management for 600+ person reunion weekend evento Reduced event cost by 10% year over yearo Built vendor relationships and oversaw contractso Adjust and create new programming • Responsible for email communications calendar, partnered with teams to ensure efficient communication across the board• Ran various reports for event management, provided partners and leadership with defined donor metrics.

    • Events Coordinator
      • May 2014 - Nov 2016

      • Created and managed all event RSVP forms for department. • Tracked RSVPs and managed registration for 600+ person reunion weekend.• Event manager for 10-15 events throughout the year ranging in size from 15-200 guests.• Learned and became power user for iModules software.• Front facing staff member at all advancement office events, handling customer service inquiries and welcoming guests.

    • Student Worker/Manager
      • Jan 2011 - May 2014

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Special Events Intern
      • Oct 2013 - Mar 2014

      - Worked closely with Special Events Manager to produce the annual fundraising gala - Negotiated contracts with outside vendors such as video, lighting, decor, and catering - Solicited and organized auction items for both live and silent auctions - Managed volunteers and volunteer team leaders day of the event - Played a major role in the production and execution of a 300+ attendee event that raised over $500,000 - Worked closely with Special Events Manager to produce the annual fundraising gala - Negotiated contracts with outside vendors such as video, lighting, decor, and catering - Solicited and organized auction items for both live and silent auctions - Managed volunteers and volunteer team leaders day of the event - Played a major role in the production and execution of a 300+ attendee event that raised over $500,000

Education

  • Saint Mary's College of California
    Bachelor of Arts (BA), English Language and Literature, General
    2010 - 2014

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