Experience

WOW Baking Company

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• General Manager

  • Jun 2021 - Present

• Director of Sales, Marketing and Revenue Management

  • Aug 2019 - Jun 2021

  • Manage all aspects of marketing communications, including product positioning and branding, packaging, advertising, trade shows, collateral materials for sales teams, and website content and design• Lead efforts to create a best in class social media presence and develop innovative campaigns that increase followers and encourage brand loyalty• Understand and interpret market research data for use in optimizing strategies and developing new programs to best meet key sales objectives• Manage and maintain broker and distributor relationships across the US and Canada• Establish, direct, execute and oversee integrated brand and marketing strategies, policies and initiatives to meet organizational objectives• Forecasts and manages sales projections and business performance• Cultivate and maintain business relationships with key channel retailers, as well as identify new channel opportunities for the brand



City University of Seattle

• United States
• Higher Education
• 300 - 400 Employee

• Adjunct Faculty

  • Jun 2015 - Present

  Guide students through marketing, strategy, and management courses through the use of real world situations. Guide students through marketing, strategy, and management courses through the use of real world situations.



Swire Coca-Cola, USA

• United States
• Food and Beverage Services
• 700 & Above Employee

• Sales Manager, Full Service and On-Premise

  • Dec 2017 - Aug 2019

• Area Sales Manager, Large Store

  • Feb 2017 - Dec 2017


The Coca-Cola Company
• United States
• Food and Beverage Services
• 700 & Above Employee
• District Sales Manager

  • Nov 2015 - Feb 2017


Roman Meal Company

• Food & Beverages
• 1 - 100 Employee

• Business Development Manager

  • May 1997 - Mar 2015

  • Work with nationwide chain accounts to analyze, plan, research and develop strategic plans in order to achieve business opportunities, growth and financial profitability. Identify potential new markets and business opportunities to increase share of market. Build customer relationships through strong two-way communication including frequent face to face meetings as well as use of technology to communicate on a weekly basis. Lead new product development teams into new CPG categories. Grow sales through development of bakery and retailer marketing and consumer promotions and work with creative team to prepare collateral sales materials for accounts to use with their customers. Management of packaging activity and coupon activity. Negotiate co-packer manufacturing and contract packaging agreements and pricing.