SEO and Paid Ads Specialist

• Jan 2023 - Present

Paid Search Specialist

• Mar 2021 - Sep 2022

-Plan and developed PPC Campaigns-Conducted keyword research, built keyword lists, and analyzed search volume and competition to provide campaign recommendations-Managed and optimized paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy-Generated paid search reports, analyzed campaign performance along with optimization recommendations for continuous improvement-Utilized SEM tools such as Google ads, Wordstream, AdRoll, Google Search Console, Search ads 360, Google Analytics, and keyword planner-Edit and review blogs/articles for content marketing-Managed and optimized social media accounts Show less

Digital Marketing coordinator

• Sep 2020 - Mar 2021

-Managed digital marketing campaigns including email, social media, content marketing, PPC, and SEO campaigns-Keyword Research and competitor analysis-Performed On-page & Off-page SEO activities-Write and published Blogs/Articles about emerging technologies such as AI, IoT, AR-VR-Maintains Social media presence across all popular digital platforms namely Facebook, Instagram, Twitter, and LinkedIn-Analyzing and reporting all digital marketing campaigns

Marketing Internship

• Jan 2020 - Jul 2020

-Learned marketing tactics including cold calling, email marketing, SEO, SEM, and social media marketing -Understood sales funnel and customer journey -Performed various tasks such as link building, creating email templates, identifying keywords for paid campaigns and managed social media accounts -Learned marketing tactics including cold calling, email marketing, SEO, SEM, and social media marketing -Understood sales funnel and customer journey -Performed various tasks such as link building, creating email templates, identifying keywords for paid campaigns and managed social media accounts