Katrina Lim Siquian
Business Development Manager at Menulog- Claim this Profile
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Bio
Credentials
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Agile Foundations
LinkedInJun, 2021- Nov, 2024 -
Craft Your Sales Pitch with Competitive Differentiation
LinkedInJun, 2021- Nov, 2024 -
Sales: Closing Strategies
LinkedInJun, 2021- Nov, 2024 -
Salesforce Essential Training
LinkedInJun, 2021- Nov, 2024 -
Online Marketing Foundations
LinkedInAug, 2020- Nov, 2024 -
Excel 2019 Essential Training
LinkedInJul, 2020- Nov, 2024 -
Excel: Creating a Basic Dashboard
LinkedInJul, 2020- Nov, 2024 -
Learning Excel 2019
LinkedInJul, 2020- Nov, 2024
Experience
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Menulog
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Australia
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Food and Beverage Services
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300 - 400 Employee
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Business Development Manager
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Apr 2023 - Present
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CPM Australia
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Australia
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Outsourcing/Offshoring
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100 - 200 Employee
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Business Development Manager
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Jan 2023 - Feb 2023
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Deliveroo
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United Kingdom
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Internet Marketplace Platforms
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700 & Above Employee
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Business Development Manager
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Jul 2021 - Feb 2022
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LAURENT
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Australia
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Food and Beverage Services
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1 - 100 Employee
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Pastry Chef
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Jan 2021 - Jul 2021
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Woolworths Group
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Australia
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Retail
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700 & Above Employee
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Team Member
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Oct 2019 - Jan 2021
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Deakin Business School
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Australia
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Higher Education
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1 - 100 Employee
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Business Consultant
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Nov 2019 - Dec 2019
Demonstrated critical thinking skills using Design Thinking, Group Think and Brainstorming as a tool in developing Cultural Inclusion Action Plan Formulated solution on a real-world problem which required client and group collaboration, project planning and report-writing Developed multicultural communication skills by working and presenting in a group of diverse individuals Reinforced listening and writing skills in jotting down key takeaways during client meetings and group… Show more Demonstrated critical thinking skills using Design Thinking, Group Think and Brainstorming as a tool in developing Cultural Inclusion Action Plan Formulated solution on a real-world problem which required client and group collaboration, project planning and report-writing Developed multicultural communication skills by working and presenting in a group of diverse individuals Reinforced listening and writing skills in jotting down key takeaways during client meetings and group discussion Curated content and published LinkedIn social media post at Freelancing HUB Program page Displayed digital literacy through the use of digital soft wares such as Teams, Google Forms and Canva to design a Welcome Poster for the Club Applied Agile Mindset to increase productivity and provide best output to the client
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Student Mentor
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Jun 2019 - Oct 2019
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Suyen Corporation
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Philippines
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Retail
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300 - 400 Employee
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Area Manager
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Jun 2016 - Dec 2018
Achieved: Excellent Manager of year Spearheaded 3 stores in 2 years after 1 month of training in Osaka, Japan under Japanese principals Promoted from Pastry Chef to Brand Manager/ Area Manager after 1 year of running administrations and operations Orchestrated and opened 3 Pablo stores in 2 years with gross sales of AUD 400,000 for first 6 months, beating its target budget of $200,000 Accurately projected quarterly orders of both food and non-food items to local and… Show more Achieved: Excellent Manager of year Spearheaded 3 stores in 2 years after 1 month of training in Osaka, Japan under Japanese principals Promoted from Pastry Chef to Brand Manager/ Area Manager after 1 year of running administrations and operations Orchestrated and opened 3 Pablo stores in 2 years with gross sales of AUD 400,000 for first 6 months, beating its target budget of $200,000 Accurately projected quarterly orders of both food and non-food items to local and foreign suppliers as part of brand planning and budget management Curated and organized timetable of new product launches from raw ingredient purchase, product specification and store roll out Increased KPI’s such as revenue, labor cost, foot traffic, achieving monthly sales target Reported P&L analysis and business review from raw sales data to VP of Business Development on a monthly basis Executed action plans, increasing competitive advantage based on data analysis performed with store Managers and Japanese principals Delivered Pablo Store Opening Campaigns such as BUY 1 Take 1 during opening day, Pablo’s Christmas hamper set and Bench fashion shows X Pablo Catering Brainstormed innovative product development ideas with store heads and analysed campaign results, which brought corrective action to future campaigns Addressed and managed customer issues in a timely manner by directly contacting the involved stakeholder Show less Achieved: Excellent Manager of year Spearheaded 3 stores in 2 years after 1 month of training in Osaka, Japan under Japanese principals Promoted from Pastry Chef to Brand Manager/ Area Manager after 1 year of running administrations and operations Orchestrated and opened 3 Pablo stores in 2 years with gross sales of AUD 400,000 for first 6 months, beating its target budget of $200,000 Accurately projected quarterly orders of both food and non-food items to local and… Show more Achieved: Excellent Manager of year Spearheaded 3 stores in 2 years after 1 month of training in Osaka, Japan under Japanese principals Promoted from Pastry Chef to Brand Manager/ Area Manager after 1 year of running administrations and operations Orchestrated and opened 3 Pablo stores in 2 years with gross sales of AUD 400,000 for first 6 months, beating its target budget of $200,000 Accurately projected quarterly orders of both food and non-food items to local and foreign suppliers as part of brand planning and budget management Curated and organized timetable of new product launches from raw ingredient purchase, product specification and store roll out Increased KPI’s such as revenue, labor cost, foot traffic, achieving monthly sales target Reported P&L analysis and business review from raw sales data to VP of Business Development on a monthly basis Executed action plans, increasing competitive advantage based on data analysis performed with store Managers and Japanese principals Delivered Pablo Store Opening Campaigns such as BUY 1 Take 1 during opening day, Pablo’s Christmas hamper set and Bench fashion shows X Pablo Catering Brainstormed innovative product development ideas with store heads and analysed campaign results, which brought corrective action to future campaigns Addressed and managed customer issues in a timely manner by directly contacting the involved stakeholder Show less
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Boulangeries PAUL
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France
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Restaurants
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700 & Above Employee
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Pastry Chef
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Oct 2013 - Jul 2016
Chaired pastry kitchen department and ensures quality production of quality outputs focusing on customer retention Liaised with local and international suppliers and assisted Purchasing Department to furnish purchase orders Revamped inventory process and drafted a new system of ordering local and imported materials to speed up transfer of products Reduced company’s labor cost from 15 kitchen staff to 8 staff per outlet Cultivated and trained a strong team to handle pastry… Show more Chaired pastry kitchen department and ensures quality production of quality outputs focusing on customer retention Liaised with local and international suppliers and assisted Purchasing Department to furnish purchase orders Revamped inventory process and drafted a new system of ordering local and imported materials to speed up transfer of products Reduced company’s labor cost from 15 kitchen staff to 8 staff per outlet Cultivated and trained a strong team to handle pastry operations Show less Chaired pastry kitchen department and ensures quality production of quality outputs focusing on customer retention Liaised with local and international suppliers and assisted Purchasing Department to furnish purchase orders Revamped inventory process and drafted a new system of ordering local and imported materials to speed up transfer of products Reduced company’s labor cost from 15 kitchen staff to 8 staff per outlet Cultivated and trained a strong team to handle pastry… Show more Chaired pastry kitchen department and ensures quality production of quality outputs focusing on customer retention Liaised with local and international suppliers and assisted Purchasing Department to furnish purchase orders Revamped inventory process and drafted a new system of ordering local and imported materials to speed up transfer of products Reduced company’s labor cost from 15 kitchen staff to 8 staff per outlet Cultivated and trained a strong team to handle pastry operations Show less
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Flavor Foods Inc.
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Region IVA - Calabarzon, Philippines
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Pastry Chef
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Oct 2012 - Jun 2013
Manages supply of pastry desserts for Malcolm's restaurant Manages supply of pastry desserts for Malcolm's restaurant
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Fortune Harvester Foods
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NCR - National Capital Region, Philippines
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Consultant
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Jun 2012 - Jun 2013
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Education
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Deakin University
Master of Business Administration - MBA, International Business -
ISCAHM
Diploma, Pastry Arts and Hotel Restaurant Management -
Miriam College
Bachelor of Arts (B.A.), Mass Communication/Media Studies