Experience

uPacjenta.pl

• Poland
• Home Health Care Services
• 1 - 100 Employee

• Content & User Acquisition Manager (SEO&PPC)

  • Feb 2022 - Jun 2023

  Warsaw, Mazowieckie, Poland Rebuilding content & SEO organic acquisition activities from the ground up; Strategizing SEO content activities; Content map creation and management; Team management - hiring, training & onboarding, day-2-day management; Keyword and query-based user intent projections and planning;



Tidio

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Head of Search Acquisition (SEO&PPC)

  • Feb 2021 - Feb 2022

  Warsaw, Mazowieckie, Poland Running the Search Acquisition department, with designated middle managers, with teams: - SEO Content: creating content map & publication flow, designing User Journey, and optimizing funnel conversions; - SEO Outreach: setting up all the activities from the ground up, including email outreach, EAT building, and Digital PR / Data-Driven Brand-Building campaigns; - SEM / PPC & Marketing Automation



Spacelift

• United States

• SEO Outreach & Content Consultant

  • Aug 2021 - Jan 2022

  Consulting content map creation; Team recruitment and training; Setting up Outreach processes and kicking off link-building activities;



BOLD

• Singapore
• Retail Apparel and Fashion
• 1 - 100 Employee

• Manager, Outreach (SEO Linkbuilding)

  • Apr 2019 - Feb 2021

  Managing the team of highly skilled SEO experts (16+ people); Managing link-building activities for multiple brands (off-site SEO); Optimizing traffic and conversion rates; Planning and executing Digital PR campaigns, from top to bottom;



Zety: Resume Builder & Career Website

• Poland
• Staffing and Recruiting
• 1 - 100 Employee

• Outreach Team Leader (SEO Linkbuilding)

  • Jan 2019 - Feb 2021

  Warsaw, Masovian District, Poland Team management; Off-site SEO strategy creation and execution; Backlink Opportunity Research and Outreach processes optimization and reporting; Coordination and conducting of regular on-site and partial off-site audits; B2B cooperation with Universities and other Educational Institutions; In general - building high-quality organic search traffic;



{more.fine}

• Poland
• Advertising Services

• Freelance Consultant, Project Manager

  • Dec 2015 - Dec 2018

  Warsaw, Masovian District, Poland AdWords and lead nurturing for PocztaSlodyczowa.pl; ASO, copywriting and marketing planning for Redi Games; Business and marketing consulting for UsabilityMonitor.net; Marketing planning, lead generation for Sunkins; Brand strategy consulting for K2 Internet and e-Mocni;



Open Finance SA

• Poland
• Financial Services
• 100 - 200 Employee

• Digital Marketing Team Lead

  • Feb 2018 - Oct 2018

  Warsaw, Masovian District, Poland Team management with full budget management; Coordination of new digital product development & implementation; CMS management; Performance marketing coordination - AdWords/PPC, lead generation, affiliation partners acquisition; In-house media-buying team creation & development; Acting as a Product Owner for a portfolio of digital products;



CarPlanner

• Italy
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Online Marketing Manager

  • Jun 2016 - Oct 2017

  Rome, Lazio, Italy AdWords/PPC campaign management; Lead generation - affiliation partners acquisition; UX and graphic design for mobile app and Landing Pages; Business partnerships negotiation; Marketing planning - brand strategy;



Vivid Games

• Poland
• Computer Games
• 1 - 100 Employee

• Interim Marketing Manager

  • Nov 2016 - Mar 2017

  Bydgoszcz, Kuyavian-Pomeranian District, Poland User acquisition - paid, owned and growth hacking; Copywriting of storefront and product websites; Front-end development of Landing Pages; App Store Optimization with full A/B testing; Promotional videos script-writing; Creation of social media strategies for products and brand cooperations;



mfind

• Marketing Manager

  • Dec 2015 - May 2016

  Warsaw, Masovian District, Poland AdWords/PPC campaign management; Marketing automation (mailing&display); Marketing planning - brand strategy, Lead generation - business partnerships negotiation; Product development & optimization;



TVN

• Media Production
• 1 - 100 Employee

• Online Marketing Coordinator

  • Dec 2013 - Nov 2015

  Warsaw, Masovian District, Poland Player.pl rebranding - project management; Marketing planning - brand strategy & user acquisition; Social Media presence strategy; Event coordination;



Bank BGZ

• Digital Communication and New Media Expert

  • Feb 2013 - Dec 2013

  Warsaw, Masovian District, Poland Lead generation - affiliate management; Marketing planning; Project management - new website; Social Media presence strategy;



Starcom

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Interactive Media Planner/Buyer

  • Jan 2011 - Jan 2013

  Warsaw, Masovian District, Poland Young Media Lions 2011 Poland finalist; Media planning&buying, project management for CocaCola;

• Interactive Media Assistant

  • Feb 2010 - Dec 2010

  Warsaw, Masovian District, Poland Media planning&buying for Kredyt Bank/Warta and US Pharmacia; Lead generation for Reiffeisen Bank; Coordination of a non-standard video activation „Crunchips - Akademiki” for Lorenz Bahlsen;