Krittanai Chaiyanajit
Regional Manager (Greater Bangkok Region) at Tri Petch Isuzu Sales Co., Ltd.- Claim this Profile
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Bio
Credentials
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Online Marketing Foundations
LinkedInJan, 2021- Oct, 2024
Experience
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Tri Petch Isuzu Sales Co., Ltd.
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Thailand
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Regional Manager (Greater Bangkok Region)
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Jan 2020 - Present
All New Isuzu MU-X Launching (Oct.2020)- Manage all aspects of marketing strategies with multi-tasking over regular task and provide strategic recommendation to top management in order to successfully launch the product.- Responsible for overall communication concept as well as brand image of All New Isuzu MU-X. Research, develop and propose to top management to ensure consistency and lift up the image.
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Regional Manager (Central Region)
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May 2018 - Jan 2020
May 2018 onwardTri Petch Isuzu Sales Co.,Ltd – Bangkok ThailandRegional Manager, Central Region
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Market Research and Development Section Manager
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Nov 2016 - Apr 2018
Nov. 2016 – Apr. 2018 Isuzu Andaman Sales Co.,Ltd. - Phuket, Thailand (DISPATCH)Market Research and Development Section Manager(Responsible for Phuket, Pang-Nga, Krabi, Trang and Nakorn Si Thammarat market)• Research and analyze local market movement (Economics, Competitors and Customer Need) in order to find facts which may affect to Isuzu's sales in responsible areas. • Plan and create effective area marketing strategies including sales promotion and sales campaign to promote company's sales volume as a whole.• Plan and create effective segmentation marketing strategies and retention program to expand Isuzu community and increase Isuzu loyalty customers.• Plan and create effective sales strategies including translate those strategies into action in order to achieve company's sales target accordingly. • Plan and create effective digital marketing strategies to stimulate customers demand as well as to do social CRM with customers.• Plan and create effective strategies to promote and maximize customers’ satisfaction.• Develop and support branch manager, sales team, sales supporting team and marketing team to have higher capability in term of strategic thinking, management skill and etc.
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Zone Manager (Northern & Bangkok Region)
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Apr 2008 - Oct 2016
Apr. 2012 – Oct. 2016Tri Petch Isuzu Sales Co.,Ltd – Bangkok ThailandZone Manager, Bangkok Region• Define sales target / zone policy and strategy in order to achieve sales target and customer expansion according to company’s sales policy• Make accurate sales forecast with dealers through the market information analysis• Plan for effective marketing strategy & sales strategy planning in order to achieve sales target• Plan and advise dealers to improve the quality both hardware & software in order to increase competitiveness and customer satisfaction through ISUZU Operation Standard (IOS) Project• Manage dealers to be in line with company's policy and dealer agreement e.g. 'imbalanced sales among dealers' and 'broker sales' etc.• Plan for dealers' future(including family issue/capability) & outlet expansion(including relocation) and provide suggestion to group manager with theoretical reasonApr. 2008 – Mar. 2012 Tri Petch Isuzu Sales Co.,Ltd – Bangkok ThailandZone Manager, Northern Region
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Zone Staff (North Central & Eastern Region)
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Apr 2004 - Mar 2008
Apr. 2004 – Mar. 2008 Tri Petch Isuzu Sales Co.,Ltd – Bangkok ThailandZone Staff, North Central & Eastern Region
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Education
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2012 - 2014
Thammasat University
Master's Degree Program in Marketing (MIM), Marketing -
2000 - 2004
Assumption University
Bachelor's Degree, Business Chinese (Minor in Marketing)
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