Kritika Mengi

Sales Lead at Growcoms Pvt Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Gurugram, Haryana, India, IN

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5.0

/5.0
/ Based on 2 ratings
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Surajit Basu

I had pleasure of working with Kritika and was particularly impressed with her ability to work in a team. She was a quick learner and had a positive attitude. She was never afraid of taking any challenging assignment in her early days of career.

George Kurian Kannanthanam

Account Management through getting into the shoes of the customer and solving problems for the client which many couldn't , have been Kritika's key strength.I have known her for a year now since I recruited her and I respect the close bond which she has developed in the most difficult markets.Her discipline at work and lateral thinking with respect to enhancing business relationships with the existing and potential clients have been commendable.

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Experience

    • India
    • Food and Beverage Services
    • 1 - 100 Employee
    • Sales Lead
      • May 2022 - Present

    • India
    • Food & Beverages
    • 300 - 400 Employee
    • Domestic Key Account Manager
      • Aug 2021 - Apr 2022

      • Responsible for sales growth & business development in HoReCa, Catering & Institutional accounts • Acquisition of new QSR chain accounts along with managing front & back-end operations of existing customers • Analyze customer’s product catalogue to identify opportunities for further line extensions of DM products • Suggest new avenues of product categories that are differentiated & have high growth potential in the Market • Liaise with the Regional Food Service teams on the… Show more • Responsible for sales growth & business development in HoReCa, Catering & Institutional accounts • Acquisition of new QSR chain accounts along with managing front & back-end operations of existing customers • Analyze customer’s product catalogue to identify opportunities for further line extensions of DM products • Suggest new avenues of product categories that are differentiated & have high growth potential in the Market • Liaise with the Regional Food Service teams on the delivery mechanism and credit understanding • Annual contract closure with existing and new accounts at largest share of business • Drafting budgets & forecast for each product customer wise w.r.t contribution margins • Customer Data Realignment Project with IT and Regional Teams for Pan India basis for implementation of BIZOM • Revamping the product packaging as per new label norms with Marketing team for Food Service category Show less • Responsible for sales growth & business development in HoReCa, Catering & Institutional accounts • Acquisition of new QSR chain accounts along with managing front & back-end operations of existing customers • Analyze customer’s product catalogue to identify opportunities for further line extensions of DM products • Suggest new avenues of product categories that are differentiated & have high growth potential in the Market • Liaise with the Regional Food Service teams on the… Show more • Responsible for sales growth & business development in HoReCa, Catering & Institutional accounts • Acquisition of new QSR chain accounts along with managing front & back-end operations of existing customers • Analyze customer’s product catalogue to identify opportunities for further line extensions of DM products • Suggest new avenues of product categories that are differentiated & have high growth potential in the Market • Liaise with the Regional Food Service teams on the delivery mechanism and credit understanding • Annual contract closure with existing and new accounts at largest share of business • Drafting budgets & forecast for each product customer wise w.r.t contribution margins • Customer Data Realignment Project with IT and Regional Teams for Pan India basis for implementation of BIZOM • Revamping the product packaging as per new label norms with Marketing team for Food Service category Show less

    • India
    • Food and Beverage Services
    • 1 - 100 Employee
    • Regional Manager- Europe, NA and WAPAC
      • Jan 2020 - Aug 2021

      • Exotic Fruits is a part of German Group called Doehler-Natural food & beverage ingredients •Responsible for sales growth and business development in Europe, North America, West Asia Pacific regions • Strengthened customer relationships in food and beverage industry • Executed end-to-end transactions involving Sales operations like: - Devised strategic account development plans by utilizing marketing tools like Ansoff matrix and SWOT - Profit and loss responsibility; Drafted… Show more • Exotic Fruits is a part of German Group called Doehler-Natural food & beverage ingredients •Responsible for sales growth and business development in Europe, North America, West Asia Pacific regions • Strengthened customer relationships in food and beverage industry • Executed end-to-end transactions involving Sales operations like: - Devised strategic account development plans by utilizing marketing tools like Ansoff matrix and SWOT - Profit and loss responsibility; Drafted budget and forecasts for each product and territory - Analyzed historical data, market trends, competitor activity, promotional strategy to generate insights - Implemented sales promotion plans and conducted product price negotiations • Profiled customers based on geography and demographic to identify and capitalize on unmet market needs • Responsible for new customer acquisition & increased market penetration • Developed realistic pipeline of new markets and customers for food and beverage (F&B) products • Executed penetration in new markets like Indonesia, Thailand and Singapore in West Asia Pacific • Established new account base in United States and Europe through prospecting, cold calling and e-mailing • Successfully managed and resolved customer issues by suggesting creative solutions and alternatives • Participated and submitted in online tender and requests for quotations (RFQs) to customers • Acknowledged for achieving new customer acquisition and high revenue growth despite COVID-19 • Conceptualized company’s processing plant’s video for virtual audit with customers amidst COVID-19 Show less • Exotic Fruits is a part of German Group called Doehler-Natural food & beverage ingredients •Responsible for sales growth and business development in Europe, North America, West Asia Pacific regions • Strengthened customer relationships in food and beverage industry • Executed end-to-end transactions involving Sales operations like: - Devised strategic account development plans by utilizing marketing tools like Ansoff matrix and SWOT - Profit and loss responsibility; Drafted… Show more • Exotic Fruits is a part of German Group called Doehler-Natural food & beverage ingredients •Responsible for sales growth and business development in Europe, North America, West Asia Pacific regions • Strengthened customer relationships in food and beverage industry • Executed end-to-end transactions involving Sales operations like: - Devised strategic account development plans by utilizing marketing tools like Ansoff matrix and SWOT - Profit and loss responsibility; Drafted budget and forecasts for each product and territory - Analyzed historical data, market trends, competitor activity, promotional strategy to generate insights - Implemented sales promotion plans and conducted product price negotiations • Profiled customers based on geography and demographic to identify and capitalize on unmet market needs • Responsible for new customer acquisition & increased market penetration • Developed realistic pipeline of new markets and customers for food and beverage (F&B) products • Executed penetration in new markets like Indonesia, Thailand and Singapore in West Asia Pacific • Established new account base in United States and Europe through prospecting, cold calling and e-mailing • Successfully managed and resolved customer issues by suggesting creative solutions and alternatives • Participated and submitted in online tender and requests for quotations (RFQs) to customers • Acknowledged for achieving new customer acquisition and high revenue growth despite COVID-19 • Conceptualized company’s processing plant’s video for virtual audit with customers amidst COVID-19 Show less

    • India
    • Chemical Manufacturing
    • 300 - 400 Employee
    • National Key Account Manager
      • May 2018 - Jan 2020

      • Managed National Key Accounts; Devised and implemented account development strategies: product management, new launches, budget • Identified and constructed new business avenues by offering customized products to key customers • Addressed customer queries and complaints by offering creative solutions and alternatives • Conducted retail audits for market insights, activity, and trends to facilitate forecasting and decision making • Defended base business through price negotiation,… Show more • Managed National Key Accounts; Devised and implemented account development strategies: product management, new launches, budget • Identified and constructed new business avenues by offering customized products to key customers • Addressed customer queries and complaints by offering creative solutions and alternatives • Conducted retail audits for market insights, activity, and trends to facilitate forecasting and decision making • Defended base business through price negotiation, suggesting alternatives and cross-selling existing goods • Increased sales through organic and inorganic routes in financial year 2019 versus 2018 • Coordinated and executed Keva’s CSR Initiative stall of ‘Neem Oil Project’ in HPCI Exhibition, 2019 • Appreciated for hosting and anchoring the Women’s day celebration in the Global community hall event Show less • Managed National Key Accounts; Devised and implemented account development strategies: product management, new launches, budget • Identified and constructed new business avenues by offering customized products to key customers • Addressed customer queries and complaints by offering creative solutions and alternatives • Conducted retail audits for market insights, activity, and trends to facilitate forecasting and decision making • Defended base business through price negotiation,… Show more • Managed National Key Accounts; Devised and implemented account development strategies: product management, new launches, budget • Identified and constructed new business avenues by offering customized products to key customers • Addressed customer queries and complaints by offering creative solutions and alternatives • Conducted retail audits for market insights, activity, and trends to facilitate forecasting and decision making • Defended base business through price negotiation, suggesting alternatives and cross-selling existing goods • Increased sales through organic and inorganic routes in financial year 2019 versus 2018 • Coordinated and executed Keva’s CSR Initiative stall of ‘Neem Oil Project’ in HPCI Exhibition, 2019 • Appreciated for hosting and anchoring the Women’s day celebration in the Global community hall event Show less

    • India
    • Non-profit Organizations
    • 1 - 100 Employee
    • Project Manager
      • Jan 2017 - Sep 2017

      •Handled a Live Project on 'Ensuring Safety & Security of Children' in collaboration with the Childline India Foundation under Ministry of Women & Child Development & Digital Impact Square(DISQ) • Created a vulnerability mapping & Risk Mitigation tool leading a team consisting of Technical & UI/UX Design members • Carried out Design, Development & Validation of Digital tracking tool as per Client's requirement • Applied Project Management Tools & Agile Methodology for managing the… Show more •Handled a Live Project on 'Ensuring Safety & Security of Children' in collaboration with the Childline India Foundation under Ministry of Women & Child Development & Digital Impact Square(DISQ) • Created a vulnerability mapping & Risk Mitigation tool leading a team consisting of Technical & UI/UX Design members • Carried out Design, Development & Validation of Digital tracking tool as per Client's requirement • Applied Project Management Tools & Agile Methodology for managing the Project phases & timelines • Outcome: Structural framework created across Childline for Communication between the Partner organizations and Streamlined operations with forming a reporting structure Show less •Handled a Live Project on 'Ensuring Safety & Security of Children' in collaboration with the Childline India Foundation under Ministry of Women & Child Development & Digital Impact Square(DISQ) • Created a vulnerability mapping & Risk Mitigation tool leading a team consisting of Technical & UI/UX Design members • Carried out Design, Development & Validation of Digital tracking tool as per Client's requirement • Applied Project Management Tools & Agile Methodology for managing the… Show more •Handled a Live Project on 'Ensuring Safety & Security of Children' in collaboration with the Childline India Foundation under Ministry of Women & Child Development & Digital Impact Square(DISQ) • Created a vulnerability mapping & Risk Mitigation tool leading a team consisting of Technical & UI/UX Design members • Carried out Design, Development & Validation of Digital tracking tool as per Client's requirement • Applied Project Management Tools & Agile Methodology for managing the Project phases & timelines • Outcome: Structural framework created across Childline for Communication between the Partner organizations and Streamlined operations with forming a reporting structure Show less

    • India
    • Education Administration Programs
    • 400 - 500 Employee
    • Deputy Placement Secretary
      • Jun 2016 - Apr 2017

      • Cold calling for bringing new companies onboard to the campus for Final placement as well as summer internship Placement • Determine all required placement requirements and assist all candidates to exchange all information appropriately • Maintain knowledge on all placement requirements to facilitate efficient placement process for a company • Administer and provide assistance to all annual enrollment processes and prepare placement reports • Manage all student progress and… Show more • Cold calling for bringing new companies onboard to the campus for Final placement as well as summer internship Placement • Determine all required placement requirements and assist all candidates to exchange all information appropriately • Maintain knowledge on all placement requirements to facilitate efficient placement process for a company • Administer and provide assistance to all annual enrollment processes and prepare placement reports • Manage all student progress and prepare required strategies to complete all programs and ensure authenticity of the information provided • Prepare all resumes and conduct demo interviews with all students and provide assistance and review all procedures of placement department • Promote and Pitch for eligible candidates to various prospective employers through phone, email and fax • Collaborate with external coordinator and program directors to administer all changes • Conduct orientation programs for all new students Show less • Cold calling for bringing new companies onboard to the campus for Final placement as well as summer internship Placement • Determine all required placement requirements and assist all candidates to exchange all information appropriately • Maintain knowledge on all placement requirements to facilitate efficient placement process for a company • Administer and provide assistance to all annual enrollment processes and prepare placement reports • Manage all student progress and… Show more • Cold calling for bringing new companies onboard to the campus for Final placement as well as summer internship Placement • Determine all required placement requirements and assist all candidates to exchange all information appropriately • Maintain knowledge on all placement requirements to facilitate efficient placement process for a company • Administer and provide assistance to all annual enrollment processes and prepare placement reports • Manage all student progress and prepare required strategies to complete all programs and ensure authenticity of the information provided • Prepare all resumes and conduct demo interviews with all students and provide assistance and review all procedures of placement department • Promote and Pitch for eligible candidates to various prospective employers through phone, email and fax • Collaborate with external coordinator and program directors to administer all changes • Conduct orientation programs for all new students Show less

Education

  • Welingkar Institute of Management
    Master of Business Administration (MBA)
    2016 - 2018
  • University of Jammu, Jammu Tawi
    Bachelor of Science (B. Sc.)
    2013 - 2016

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