Kriti Gupta
Creative Head at Sublime Life- Claim this Profile
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Bio
Experience
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Sublime Life
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India
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Retail
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1 - 100 Employee
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Creative Head
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Nov 2020 - Present
Managing a team of designers, to build Fulfilment & Experience, along with Monetisation verticals for Sublime Life and other private labels for Ador Group. Managing a team of designers, to build Fulfilment & Experience, along with Monetisation verticals for Sublime Life and other private labels for Ador Group.
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Zipped Solutions
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India
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Technology, Information and Internet
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1 - 100 Employee
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Senior Creative Manager
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May 2020 - Nov 2020
Managing the Creative sector of an e-commerce company, for its multidisciplinary niches.(home decor, fashion and lifestyle). Led a group of graphic designers, video animator and photographer to establish a creative visual identity across brands under the company. . Creating and implementing designs to enhance the user experience. . Conceptualising and designing performance advertising content and other marketing collaterals. . Conceptualising brand product and campaign shoots for promotions, sales and website.. Managing brand’s creative collaborations for commercial partnership. . Contributing in on boarding brands on other marketing places.
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Creative Manager
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Jun 2019 - May 2020
· Branding - Conceptualising ideas, setting up visuals, layouts, formats across brands.· Generating impactful creatives and fulfilling design collaterals.· Establishing the look and feel of the brand through apt visuals and communication.. First hand involvement in setting up the website wireframe. · Designing digital integrated campaigns. · End to end management of photoshoots.
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Worldwide Media Pvt. Ltd. (A Times Group Company)
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India
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Entertainment Providers
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100 - 200 Employee
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Fashion Styling
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Dec 2018 - Apr 2019
Worked as a Fashion Assistant. . Assisted and styled covers of Femina India with some of the country's biggest celebrities, photographers and hair & make-up artists. . Source for shoots, events, promotions. . Responsible for managing, styling, cover and conceptualising fashion shoot. . Managing model, fittings and the shoot location space. . Managing multiple brand’s and PR agencies with respect to their design collection to select and source out garments for the shoot. . Building and maintaining relationships across the industry. . Attending brand's launch press release.
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Cosmopolitan
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Book and Periodical Publishing
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300 - 400 Employee
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Fashion Styling
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Jun 2018 - Aug 2018
Interned at Cosmopolitan India. Worked directly under the Fashion Director. . Assisted in styling cover shoots for the July’ 18 and August’ 18 issue. . Assisted in fashion stories / editorial pages for Jun’18 - August’18 issue. . Designed trend reports and managing fashion content. . Trend/ style exploration, garment sourcing and conceptualising looks for the shoot. . Casting and managing model, fittings and the shoot location space. . Managed multiple brand’s and PR agencies with respect to their design collection to select and source out garments for the shoot. . Managed the exhibit space during CosmoBeauty event 2018.
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Label KISS
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India
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Technology, Information and Internet
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Visual Designer
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Jun 2017 - Jul 2017
. Conceptualising ideas, creating visuals, graphical layouts. · Designing impactful creatives for marketing collaterals. . Creating posts and content for the brand's Instagram. · End to end management of campaign shoot (statics & videos) . Conceptualising ideas, creating visuals, graphical layouts. · Designing impactful creatives for marketing collaterals. . Creating posts and content for the brand's Instagram. · End to end management of campaign shoot (statics & videos)
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Education
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National Institute of Fashion Technology India
Bachelor's degree, Fashion Communication -
Agrasain
10+2, Business/Commerce