Kriti Negi

User Experience Designer at DigitUp
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Contact Information
us****@****om
(386) 825-5501
Location
Delhi, India, IN

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5.0

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Lokesh Yadav

I had the pleasure of working with Kriti as her Lead UX/ UI designer at, where she designed the corporate website for, "ekaterra". She also helped in the migration different Lipton Locales She is a highly skilled and experienced designer with a strong understanding of UX/UI principles. She is also a creative thinker with a knack for coming up with innovative solutions. In their previous role, she was responsible for all aspects of the design process, from concept to implementation. She worked closely with stakeholders and engineers to ensure that their designs were both functional and visually appealing. She is able to manage multiple projects simultaneously and meet deadlines. She is also a team player and is always willing to help out their colleagues. Keep it up Kriti.

Varanshu Agrawal

I had the pleasure of working with Kriti on several projects and I am consistently impressed by her innovative designs and their ability to translate complex ideas into a intuitive user experience is truly remarkable.

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Credentials

  • Principles of UX/UI Design
    Meta
    Aug, 2023
    - Nov, 2024

Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • User Experience Designer
      • Feb 2022 - Present

      - Designed the corporate website for the largest tea division of Unilever, "ekaterra" including design system, UI elements, and QA. Held review meetings for the same with multiple stakeholders and country heads - Migrated Lipton Japan & Sir Thomas Lipton website aesthetics & functionality like Lipton Global style guide. - Maintained the Design Guidelines for 15 Locales for Lipton - Redesigned Joko & Pukka website with a new style guide - Researched & Conceptualised AI chatbot for customer interaction with a conversation-style personality - Design Lead for the Company's website. Actively worked on rebranding on self-image with team - Designed creatives for client communication Show less

    • India
    • Printing Services
    • 300 - 400 Employee
    • Design Executive
      • Dec 2020 - Feb 2022

      - Designed logo & official brand assets for the new launch of Archies Lifestyle brand - Presented design system & looks for the new website for the lifestyle & gifting company - Conceptualized & developed social media strategy & campaigns idea from ongoing trends. - Designed A-Plus & Amazon store for Archies India. - Illustrated designs for print & product media. - Designed logo & official brand assets for the new launch of Archies Lifestyle brand - Presented design system & looks for the new website for the lifestyle & gifting company - Conceptualized & developed social media strategy & campaigns idea from ongoing trends. - Designed A-Plus & Amazon store for Archies India. - Illustrated designs for print & product media.

    • India
    • 200 - 300 Employee
    • Graduation Project
      • Jan 2020 - Jul 2020

      * Assisted in the conceptual development of seasonal line, incl. pitching original graphics for S/S 21 collection for ESPRIT and S Oliver * Researched and identified fashion trends, came up with S/S22 mood boards for post-COVID H&M customers * Produced and managed a 8 piece collection based on idea “less is more”; drawing a staple wardrobe * Assisted in the conceptual development of seasonal line, incl. pitching original graphics for S/S 21 collection for ESPRIT and S Oliver * Researched and identified fashion trends, came up with S/S22 mood boards for post-COVID H&M customers * Produced and managed a 8 piece collection based on idea “less is more”; drawing a staple wardrobe

    • India
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Design Intern
      • Jun 2019 - Jul 2019

      * Created commercial womenswear for S/S20 Collection for Chicos. * Designed Digital Tech Packs for Spring Collection of Free People * Explored surface ornamentation for Ralph Lauren with tribal embroideries * Created commercial womenswear for S/S20 Collection for Chicos. * Designed Digital Tech Packs for Spring Collection of Free People * Explored surface ornamentation for Ralph Lauren with tribal embroideries

Education

  • National Institute of Fashion Technology India
    Bachelor of Design - B.Des, Fashion/Apparel Design
    2016 - 2020

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