Krithika Soma

Account Manager at SPAG, A FINN Partners Company
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG

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Credentials

  • GCE - Advanced Level Certification
    Ministry of Education, Singapore (MOE)
    Jan, 2012
    - Nov, 2024

Experience

  • SPAG, A FINN Partners Company
    • Singapore
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Jun 2023 - Present

  • Carousell Group
    • Singapore
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Senior Communications Associate
      • Aug 2020 - Jun 2023

      Responsibilities include: - Developing press materials: press releases, briefing documents for Co-founders and C-suite spokespersons, and more - Cross-functional collaboration to ideate big-picture regional ideas and integrated campaigns for company's focus on sustainability Passionate about crisis management - runs strategic interference for issues of varying scales: - Turned panic-buying media crisis into award-winning opportunity, clinching the silver award for “Best PR by an In-House Communications Team” at Marketing-Interactive’s PR Awards 2021 for initiating a nationwide giving movement - Led communications for Carousell's first listing quota and implemented iterative system to manage compounding negative sentiment from the public and media - Struck relationships with media to strategically break news about scams to achieve positive coverage Show less

  • Temple of Fine Arts
    • Singapore
    • Performing Arts
    • 1 - 100 Employee
    • Dancer
      • Oct 2017 - Dec 2022

      With a passion for communicating through the arts, I study, teach and create work under the fields of Bharathanatyam and Contemporary Dance. With a passion for communicating through the arts, I study, teach and create work under the fields of Bharathanatyam and Contemporary Dance.

  • Allison Worldwide
    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Assistant Account Executive
      • Apr 2019 - Nov 2019

      - Pitched and won new business with ClassPass, launching their entrance into Southeast Asia and generating over 200 pieces of coverage within 3 months, in top tier local and regional titles such as The Financial Times and CNBC- Developed content and strategic messaging for Carousell across a broad spectrum of campaigns from Trust & Safety initiatives, to corporate announcements, and consumer-lifetsyle outreach- Outperformed job description as day-to-day client lead for retainer accounts such as Bosch - Produced award-winning work for Bosch, clinching PRCA’s ‘Best Use of Influencers 2018' Show less

    • Account Coordinator
      • Apr 2018 - Mar 2019

    • Intern
      • Jan 2018 - Mar 2018

  • Red Events (Singapore)
    • Singapore
    • Events Services
    • 1 - 100 Employee
    • Social Media Executive
      • Oct 2017 - Nov 2017

Education

  • National University of Singapore
    Bachelor of Arts - BA, English Literature (British and Commonwealth)
    2013 - 2017

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