Krithika Balasubramanian
UI/UX Designer at AuctionSoftware.com- Claim this Profile
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English Native or bilingual proficiency
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Tamil Native or bilingual proficiency
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French Limited working proficiency
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Bio
Joel Bernarte
It's rare to come across standout talent like Krithika. I had the pleasure of working with Krithika over the past summer during her internship at Brain Corp. I was impressed by Krithika's ability to hit the ground running after assigning her tasks. Krithika worked on a product feature, led the discovery and design phases, and conducted user testing. Krithika is also a fantastic collaborator with great feedback. We already miss her calm and ready-to-tackle any challenge attitude. Krithika would be an asset to any team.
Maturi Jagadish
I worked with Krithika during her design internship at Brain. She is incredibly talented product UI/UX designer that always keep customer in the fore front of her designs. Krithika brought life to many of the robot features with her designs, which are simple and easy to use. Love to work with her in the future!
Joel Bernarte
It's rare to come across standout talent like Krithika. I had the pleasure of working with Krithika over the past summer during her internship at Brain Corp. I was impressed by Krithika's ability to hit the ground running after assigning her tasks. Krithika worked on a product feature, led the discovery and design phases, and conducted user testing. Krithika is also a fantastic collaborator with great feedback. We already miss her calm and ready-to-tackle any challenge attitude. Krithika would be an asset to any team.
Maturi Jagadish
I worked with Krithika during her design internship at Brain. She is incredibly talented product UI/UX designer that always keep customer in the fore front of her designs. Krithika brought life to many of the robot features with her designs, which are simple and easy to use. Love to work with her in the future!
Joel Bernarte
It's rare to come across standout talent like Krithika. I had the pleasure of working with Krithika over the past summer during her internship at Brain Corp. I was impressed by Krithika's ability to hit the ground running after assigning her tasks. Krithika worked on a product feature, led the discovery and design phases, and conducted user testing. Krithika is also a fantastic collaborator with great feedback. We already miss her calm and ready-to-tackle any challenge attitude. Krithika would be an asset to any team.
Maturi Jagadish
I worked with Krithika during her design internship at Brain. She is incredibly talented product UI/UX designer that always keep customer in the fore front of her designs. Krithika brought life to many of the robot features with her designs, which are simple and easy to use. Love to work with her in the future!
Joel Bernarte
It's rare to come across standout talent like Krithika. I had the pleasure of working with Krithika over the past summer during her internship at Brain Corp. I was impressed by Krithika's ability to hit the ground running after assigning her tasks. Krithika worked on a product feature, led the discovery and design phases, and conducted user testing. Krithika is also a fantastic collaborator with great feedback. We already miss her calm and ready-to-tackle any challenge attitude. Krithika would be an asset to any team.
Maturi Jagadish
I worked with Krithika during her design internship at Brain. She is incredibly talented product UI/UX designer that always keep customer in the fore front of her designs. Krithika brought life to many of the robot features with her designs, which are simple and easy to use. Love to work with her in the future!
Credentials
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Social and Behavioral Research
CITI ProgramFeb, 2022- Nov, 2024 -
Figma for UX Design
LinkedInJun, 2021- Nov, 2024 -
Human-Centered Design
UC San DiegoSep, 2020- Nov, 2024 -
Licensed Architect
Council of Architecture - India
Experience
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AuctionSoftware.com
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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UI/UX Designer
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Jul 2023 - Present
- Shipped and iterated 10+ e-commerce features across the web/mobile platforms used by 100,000 users. - Reduced the cost for sellers to ship products by 30% by designing an order management tool from 0-1. - Defined product features, and effectively communicated design for generative AI-driven web and mobile products by fostering collaboration and alignment with stakeholders, PMs, and engineers. - Developed a new responsive web visual system and visual language for the in-house digital marketplace by ensuring behavioral consistency across the product. Show less
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Aabode
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New York, New York, United States
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Product Designer
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Sep 2022 - May 2023
- Led the product discovery effort for a mobile application with 4 designers and researchers by interviewing 10 product experts and users to elicit contextual insights on streamlining the current home-buying process in the real estate industry. - Validated product value by translating research insights from user studies into 5 mobile product concepts by rapid prototyping and testing leading to 60% increased interest in engagement. - Led the product discovery effort for a mobile application with 4 designers and researchers by interviewing 10 product experts and users to elicit contextual insights on streamlining the current home-buying process in the real estate industry. - Validated product value by translating research insights from user studies into 5 mobile product concepts by rapid prototyping and testing leading to 60% increased interest in engagement.
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College of Information Studies (INFO), University of Maryland
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Graduate Teaching Assistant
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Aug 2022 - May 2023
INST377 - Dynamic Web Applications INST377 - Dynamic Web Applications
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Brain Corp
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United States
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Software Development
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200 - 300 Employee
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Product Design Intern
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Jun 2022 - Aug 2022
- Increased user satisfaction during setup phase for next-generation robots by 66% by designing a new control system interface. - Pitched UX solutions for complex problem statements by generating detailed interactive prototypes and conducting usability tests with 6 sets of users to capture edge cases. - Collaborated with PMs and engineers to prioritize features and reduce UX debt. - Optimized robot fleet management by creating a new method to visualize complex data and mapping. - Increased user satisfaction during setup phase for next-generation robots by 66% by designing a new control system interface. - Pitched UX solutions for complex problem statements by generating detailed interactive prototypes and conducting usability tests with 6 sets of users to capture edge cases. - Collaborated with PMs and engineers to prioritize features and reduce UX debt. - Optimized robot fleet management by creating a new method to visualize complex data and mapping.
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Human-Computer Interaction Lab
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United States
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Research Services
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1 - 100 Employee
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UX Design Researcher
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Oct 2021 - May 2022
- Partnered with university and external partners to explore research questions on children’s learning and play by facilitating biweekly participatory design sessions with 8 elementary school students. - Presented qualitative research findings by analyzing the thematic outcomes from the codesign sessions. - Partnered with university and external partners to explore research questions on children’s learning and play by facilitating biweekly participatory design sessions with 8 elementary school students. - Presented qualitative research findings by analyzing the thematic outcomes from the codesign sessions.
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UX Designer
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Jan 2020 - Jul 2021
- Expanded user base by 80% for an educational non-profit by redesigning their web user experience, and visual branding based on user feedback. - Expanded user base by 80% for an educational non-profit by redesigning their web user experience, and visual branding based on user feedback.
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architectureRED
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India
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Architecture and Planning
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1 - 100 Employee
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Lead Architectural Designer
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Jan 2019 - Dec 2019
- Architected the design of a K-12 community school and delivered a unified set of guidelines, toolkits, and accessible components that can be adopted by numerous other branches of the school across the country. - Converted a proof of concept for an urban housing community into a project worth $30M. - Architected the design of a K-12 community school and delivered a unified set of guidelines, toolkits, and accessible components that can be adopted by numerous other branches of the school across the country. - Converted a proof of concept for an urban housing community into a project worth $30M.
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MADRAS FURNITURE MAKERS PRIVATE LIMITED
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India
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Furniture Designer
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Jun 2018 - Jan 2019
- Designed 5 original household furniture pieces with a team of 8 artisans by ideating, prototyping, and delivering the refined products catering to the specific needs of clients for projects worth $800k. - Designed 5 original household furniture pieces with a team of 8 artisans by ideating, prototyping, and delivering the refined products catering to the specific needs of clients for projects worth $800k.
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Madras Talkies
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United States
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1 - 100 Employee
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Assistant Production Designer
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Jan 2018 - May 2018
- Lead a 22-member art team for a feature film as part of a national award-winning production designer’s team. - Enhanced the viewer’s visual experience through storytelling, designing and curating the movie sets to reflect the director’s vision by putting together the mood board, the color schemes and the layout of the sets. - Lead a 22-member art team for a feature film as part of a national award-winning production designer’s team. - Enhanced the viewer’s visual experience through storytelling, designing and curating the movie sets to reflect the director’s vision by putting together the mood board, the color schemes and the layout of the sets.
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Vellore Institute of Technology
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India
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Education Administration Programs
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700 & Above Employee
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Student Design Mentor
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Sep 2017 - Dec 2017
- Mentored 30 third-year undergrad architecture students by providing individual design critiques. - Mentored 30 third-year undergrad architecture students by providing individual design critiques.
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architectureRED
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India
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Architecture and Planning
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1 - 100 Employee
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Architectural Design Intern
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Jun 2015 - Apr 2016
- Contributed to an institutional project at Crescent University, ’Crescent School of Architecture,’ (shortlisted as one of the finalists for Archdaily‘s BOTY 2020 awards) and the university’s Ladies Hostel. - Developed the projects’ schematic design, prepared construction drawings, performed construction administration, and site supervision periodically. - Contributed to an institutional project at Crescent University, ’Crescent School of Architecture,’ (shortlisted as one of the finalists for Archdaily‘s BOTY 2020 awards) and the university’s Ladies Hostel. - Developed the projects’ schematic design, prepared construction drawings, performed construction administration, and site supervision periodically.
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Education
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2021 - 2023
University of Maryland
Master of Science - MS, Human Computer Interaction -
2012 - 2017
Anna University
Bachelor of Architecture - BArch, Architecture
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