Kristy N. Berry

Chief Executive Officer of Cenegenics at Cenegenics
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us****@****om
(386) 825-5501

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Experience

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Chief Executive Officer of Cenegenics
      • Aug 2020 - Present

    • President & Chief Operating Officer / Chief of Staff (2013–2014)
      • Jan 2004 - Aug 2020

      Las Vegas, NV and Atlanta, GA Direct Reports: 6 | Total Reports: 350+ | Report to: CEO | Patients Served: 35,000 in 12 Countries I was promoted to COO within 5 years after joining the company to contribute as the CEO’s right hand and lead the company through high-growth phases and volatile market conditions. I steer the organizational vision, operational strategy, and talent pipeline to ensure continued achievement of business objectives and change course if data indicate we may miss the mark. Over the course of my… Show more Direct Reports: 6 | Total Reports: 350+ | Report to: CEO | Patients Served: 35,000 in 12 Countries I was promoted to COO within 5 years after joining the company to contribute as the CEO’s right hand and lead the company through high-growth phases and volatile market conditions. I steer the organizational vision, operational strategy, and talent pipeline to ensure continued achievement of business objectives and change course if data indicate we may miss the mark. Over the course of my tenure I’ve earned a reputation as a roll-up-the-sleeves leader who navigates rough times with a strategic mindset and can-do attitude. I cultivate critical business partnerships with physicians, vendors, and distributors to grow our market share and find new revenue streams. To expand our brand presence and position Cenegenics as an industry thought leader, I pioneered the Inaugurated Age Management Medicine (AMM) annual conference and obtained Category 1 CME accreditation. The conference involved executed sponsorship presence, esteemed physician speakers, and workshop development and symposiums. The conference was a success and has grown through the years. DELIVERED RESULTS: ► Improved retention rates 50% and boosted patient satisfaction by developing and launching corporate training programs and employee initiatives that empowered managers and improved technical and interpersonal proficiency to drive excellence and accountability throughout the workforce. ►Achieved 2.6% monthly patient attrition rate from all-time high of 4%; raised the standard for patient service and satisfaction across 20 locations and led employee training initiatives to increase staff to patient communication and customer service. ►Generated $2M in first year of new product launch with projected annual revenue of $168K/yr. per product SKU; led successful collaborative effort to develop new product line with multiple SKUs.

    • Director of Operations
      • Jul 1999 - Jan 2004

      Las Vegas, NV While developing agile operational infrastructures and executing strategic growth initiatives, I devised and established core business processes, financial tracking systems, staffing protocol, and physician training programs that took efficiency and productivity to the next level and delivered impressive results. I maintained Cenegenic’s exceptional culture and led a 696-person multidisciplinary team to peak performance levels. I expanded my role to include product development to drive revenue… Show more While developing agile operational infrastructures and executing strategic growth initiatives, I devised and established core business processes, financial tracking systems, staffing protocol, and physician training programs that took efficiency and productivity to the next level and delivered impressive results. I maintained Cenegenic’s exceptional culture and led a 696-person multidisciplinary team to peak performance levels. I expanded my role to include product development to drive revenue growth up to $30M, an accomplishment that led to my promotion to COO. DELIVERED RESULTS: ► Improved workplace morale and productivity after instituting flexible work schedule and restructuring benefits; carried out team-building events. ► Advanced staff skillsets and performance, quickly positioning employees for top-level project leadership opportunities. Created bonus plans, career paths, mentoring events, and innovative/comprehensive training programs. Promoted from within. ► Improved customer success and team loyalty with internal promotions, bonuses / incentives, and profit-sharing plans.

Education

  • College of Southern Nevada
    Nursing/Healthcare Management

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