Experience

AX Beauty Brands

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Senior Brand Manager

  • Oct 2020 - Present



Duncan Enterprises

• United States
• Consumer Goods
• 1 - 100 Employee

• Brand Manager

  • Jul 2019 - Oct 2020

  Lead new product development, brand management and marketing strategy from ideation to shelf across multiple categories in the beauty space including: color cosmetics, beauty accessories, children’s face & body paint, and stationary. • Spearheaded industry-leading product strategies launching owned & private labels brands while maintaining consistent brand messaging in packaging, marketing and overall brand voice. • Main point of contact with cross functional teams during the new product lifecycle, including: creative, sourcing, sales, finance, planning, social media & customer service. • Applied advanced data analysis techniques to product sales data to identify trends and new white space opportunities. • Established strong business partnerships & served as the main point of contact with international vendors, primarily in China. • Launched 500+ retail skus in new product categories expanding brand presence & revenue. Show less



Stitch Fix

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Sales Stylist

  • Feb 2016 - Jul 2019

  Built strong client relationships by demonstrating trend forward, curated & personalized Fixes. • Successfully managed business remotely, leveraging deep understanding of fashion trends and individual client needs leading to meaningful impact. • Demonstrated expertise on textile properties, fabric care, and garment construction. • Led trainings, new stylist onboarding, coaching sessions, stylist interviews. • Surpassed company expectation in all areas including average order value, keep rate, and Fix per hour while maintaining a portfolio of thousands of satisfied, recurrent clients. Show less



Birth Day Suit Maternity

• Fresno, California Area

• Owner | Business Development Manager

  • Dec 2010 - Dec 2017

  Developed a company that designs and constructs maternity hospital labor/ delivery gowns. • Directed all communication, blog content, and advertising. • Created events and PR campaigns to inspire brand ambassadors and create rapport with medical staff. • Used critical thinking skills and customer feedback to create a product to fill a void in the market. • Directly managed sales with customers and built relationships for future retail partnerships. Developed a company that designs and constructs maternity hospital labor/ delivery gowns. • Directed all communication, blog content, and advertising. • Created events and PR campaigns to inspire brand ambassadors and create rapport with medical staff. • Used critical thinking skills and customer feedback to create a product to fill a void in the market. • Directly managed sales with customers and built relationships for future retail partnerships.



City Without Orphans

• Fresno, California Area

• Executive Assistant

  • Jan 2016 - Jan 2017

  Supported Executive Director by managing communication and coordinating project flow. • Developed strategies and implemented new operational systems. • Served as main point of contact for internal & external communication. • Oversaw event planning, donor relationships, volunteer recruitment, and project management. • Support the CEO, executive staff and BOD to ensure non-profit goals were executive seamlessly. Supported Executive Director by managing communication and coordinating project flow. • Developed strategies and implemented new operational systems. • Served as main point of contact for internal & external communication. • Oversaw event planning, donor relationships, volunteer recruitment, and project management. • Support the CEO, executive staff and BOD to ensure non-profit goals were executive seamlessly.



The Spa and Hungry Hair Salon

• Fresno, California Area

• Hair Salon & Med Spa Manager

  • Aug 2009 - Dec 2010

  Served as the primary liaison between clients, staff, owner and sales representatives. • Fostered community in a fast-paced environment. • Led all staffing: including scheduling, trainings, hiring, and goals. • Product Education & sales • Operational tasks: multiple phone lines, product ordering, inventory management, merchandising, and accounting. • Served as a main point of contact & direct representative with clients and vendors. Served as the primary liaison between clients, staff, owner and sales representatives. • Fostered community in a fast-paced environment. • Led all staffing: including scheduling, trainings, hiring, and goals. • Product Education & sales • Operational tasks: multiple phone lines, product ordering, inventory management, merchandising, and accounting. • Served as a main point of contact & direct representative with clients and vendors.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Account Coordinator / Business Manager

  • Aug 2008 - Aug 2009

  Managed & drove sales for the L’Oréal fragrance category within the Central Valley territory. • Provided comprehensive support and training to store & freelance staff with extensive product knowledge leading to elevated customer experiences. • Recruited & managed multiple high performing vendor teams with customer focused strategy leading to surpassed sales goals. • Strategized & planned successful weekly in-store events to support new product launches. • Supported area managers with inventory forecasting, gratis, contests, merchandising and product education. • Fostered strong relationships with store staff driving motivation to sell L'Oreal products and securing optimal merchandising locations. Show less



Macy's

• United States
• Retail
• 700 & Above Employee

• Customer Service Manager

  • Aug 2006 - Aug 2008

  Responsible for education & training of staff, as well as resolving all customer service interactions within three store locations. • Developed & implemented best practices, equipping staff to resolve customer dissatisfaction into higher retention. • Coached employees to excel in meeting sales goals & remaining customer focused. • Supported area managers by forecasting scheduling needs and delegating department tasks. • Effectively communicated upwards feedback to regional managers contributing to enhanced work place culture & employee retention. Show less



Parlux Fragrances LLC/LTD.

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Fragrance Account Coordinator

  • Jan 2003 - Jan 2006