Experience

Pink Pony Creative

• Design
• 1 - 100 Employee

• Creative Director

  • Mar 2020 - Present

  Powerful Branding through Strategic Design. At Pink Pony Creative we understand ways that graphic design, in all forms, can underpin your company’s strategic initiatives and contribute to the overall success of the business. And that's why, we're here for you. Creating design and collateral to get you noticed and elevate your business to the next level. We have a develop and design visual identities, marketing and advertising collateral, publications, websites and environmental/large format design. We’ll be leaving you with stand-out, kick-ass graphics that your customers will know and love.



ToolGuy International

• New Zealand
• Consumer Services
• 1 - 100 Employee

• Creative Leader

  • Feb 2018 - Mar 2020

  This role entails full creative control over graphics and marketing within the company, working as part of the global management team for New Zealand, Australia and the United Kingdom. I have created a unified approach to the branding of the business and developed a full suite of marketing collateral, business infrastructure documentation such as executive level reports and designed the user interface for the web sites. I have developed and designed sales campaigns, organised franchising events and expo stands. I have also been responsible for developing and running a social media presence including the use of Google Adwords and Facebook advertisements.



The Warehouse

• New Zealand
• Retail
• 700 & Above Employee

• Art Director

  • Nov 2017 - Feb 2018

  This role entailed working on creative outputs, digital, EDM and website design. Designing and directing for catalogue covers and photoshoots developing skills for content creation and executing the brand through imagery. This role entailed working on creative outputs, digital, EDM and website design. Designing and directing for catalogue covers and photoshoots developing skills for content creation and executing the brand through imagery.



NZRPG

• New Zealand
• Retail
• 1 - 100 Employee

• In-house Graphic Designer (Design Team)

  • May 2014 - May 2017

  Responsible for designing marketing material for all aspects of the company including; Branding and communication: Brand creation and refresh & Brand guidelines Print: Promotional material, Publication design, Advertising & Posters Digital: Website design and build, Online marketing & Online newsletter campaigns Environment: Exhibitions, Display space, Retail display, Signage & Wayfinding Responsible for designing marketing material for all aspects of the company including; Branding and communication: Brand creation and refresh & Brand guidelines Print: Promotional material, Publication design, Advertising & Posters Digital: Website design and build, Online marketing & Online newsletter campaigns Environment: Exhibitions, Display space, Retail display, Signage & Wayfinding