Experience

Canny Creative

• United Kingdom
• Design Services
• 1 - 100 Employee

• Content Strategist

  • Apr 2021 - Present

  ◆ Create engaging/informative content both in-house and for a range of unique clients spanning multiple sectors and countries (all optimised with SEO in mind). ◆ Perform content research and content planning to map out key strategies for both Canny and Canny's clients. ◆ Report findings to clients, demonstrating clear growth and opportunities to develop based on initial strategies. ◆ Strike a balance between long form/press release content with emphasis on trends/breaking news (E4TP).◆ Ensure that social media is (LinkedIn, Twitter, and Instagram) is updated and populated with engaging content.



NARC, Ride Music, Vocal, Wander

• Content Writer/Blogger

  • Apr 2017 - Present

  ◆ A regular contributor to various publications/sites, including NARC, Ride Music, Vocal and Wander. ◆ Creativity is key in these works, pushing me to experiment a lot more frequently in terms of structure, tone and wordplay (especially when writing about music). ◆ A regular contributor to various publications/sites, including NARC, Ride Music, Vocal and Wander. ◆ Creativity is key in these works, pushing me to experiment a lot more frequently in terms of structure, tone and wordplay (especially when writing about music).



Barbour

• United Kingdom
• Retail Apparel and Fashion
• 400 - 500 Employee

• Community Representative

  • Dec 2020 - Apr 2021

  ◆ Monitor and moderate all consumer comments and engagements across the full range of Barbour Social media channels. ◆ Work alongside the customer care team to ensure all customer feedback is responded to.◆ Grow the Barbour social community, by identifying and engaging with users.◆ Maintaining Barbour tone of voice through all communications, adhering to set guidelines. ◆ Monitor and moderate all consumer comments and engagements across the full range of Barbour Social media channels. ◆ Work alongside the customer care team to ensure all customer feedback is responded to.◆ Grow the Barbour social community, by identifying and engaging with users.◆ Maintaining Barbour tone of voice through all communications, adhering to set guidelines.



Academy Music Group

• United Kingdom
• Musicians
• 100 - 200 Employee

• Marketing Assistant

  • Aug 2019 - Sep 2020

  ◆ Creating engaging digital/physical marketing campaigns. ◆ Working extensively alongside multiple departments in both promo and the monitoring of sales. ◆ Accommodating to customer enquiries/complaints through social media.◆ Collaborating with head office, utilising data to influence newsletters and additional promo. ◆ Prioritising tasks based on level of importance/requests via promoters (e.g. LiveNation/SJM)◆ Creating a second screen experience through live footage, uploaded directly to the venue Instagram Story and other social channels. ◆ Keeping the venue up to date with promo through the distribution of posters and flyers.

• Bar Supervisor

  • Oct 2015 - Aug 2019



Fortuna Gaming Ltd

• United Kingdom
• Gambling Facilities and Casinos
• 1 - 100 Employee

• SEO Copywriter

  • Aug 2017 - Nov 2019

  ◆ Created SEO-optimised content with a non-formal, friendly tone used to appeal to a gambling orientated audience. ◆ Submitted quality batches of work weekly that could go as high as 40,000 words, all proofread thoroughly and sent on time. ◆ Experienced/researched each game extensively before reviewing accordingly. ◆ Created SEO-optimised content with a non-formal, friendly tone used to appeal to a gambling orientated audience. ◆ Submitted quality batches of work weekly that could go as high as 40,000 words, all proofread thoroughly and sent on time. ◆ Experienced/researched each game extensively before reviewing accordingly.



SSD Concerts

• United Kingdom
• Musicians
• 1 - 100 Employee

• Digital Marketing Assistant

  • Nov 2018 - Apr 2019

  ◆ Populated music venue social pages (Think Tank?, Northumbria Institute and Riverside) with steady flows of daily content.◆ Updated and maintained company websites. ◆ Assisted in general admin for summer festivals This Is Tomorrow, Wasteland and Hit The North. ◆ Experimented with graphic design whenever applicable, using Photoshop in the creation of thumbnails and various social media assets.◆ Content creator featured heavily in the Summer 2019 edition of GNE magazine.◆ Show rep during the 2019 Hit The North festival.



Northumbria University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Digital Content Creator

  • Sep 2017 - Nov 2018

  ◆ Created, co-produced, presented and edited the Master to Marster podcast, a series documenting the experiences of postgraduate students during their studies. ◆ Took control of my own weekly blog found on the university Student Hub. ◆ Wrote a selection of varying articles for the Student Hub section of the university website, most notably, the Offbeat Newcastle series highlighting certain restaurants, bars and locations scattered across the city. ◆ Edited and participated in multiple videos showcasing the university and the facilities on offer. ◆ Interviewed lecturers/students for the 2018 Northumbria University Open Day.



Durham County Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Multimedia Support Officer

  • May 2018 - Jul 2018

  ◆ Created copy for the use of various council press releases/online pages each structured accordingly depending on subject matter. ◆ Wrote articles included in the summer 18 edition of Buzz Magazine, a council led magazine that covers various activities available over that seasonal period. ◆ Proofread everything from general online uploads to press releases to emails. ◆ Filed news clippings for the council archive. ◆ Interviewed local businesses/members of the public via telephone, to be used in part with articles on the site and in mail outs.



Sage Gateshead

• United Kingdom
• Musicians
• 100 - 200 Employee

• Marketing Intern

  • Jan 2017 - Feb 2017

  ◆ Wrote copy for press releases, eflyers and guides (most notably via the monthly What's On programme). ◆ Proofread copy/guides to check for errors in spelling or event details. ◆ Event support for the 2017 Gateshead International Jazz Festival and New Year New Artists festival.◆ Liaising with musicians/artists ahead of key shows. ◆ Social media promotion and news gathering. ◆ Wrote copy for press releases, eflyers and guides (most notably via the monthly What's On programme). ◆ Proofread copy/guides to check for errors in spelling or event details. ◆ Event support for the 2017 Gateshead International Jazz Festival and New Year New Artists festival.◆ Liaising with musicians/artists ahead of key shows. ◆ Social media promotion and news gathering.



Sun FM

• Broadcast Journalist Intern

  • Aug 2016 - Nov 2016

  ◆ Produced, wrote and researched news items to be used in hourly news bulletins.◆ Edited recordings to be used in line with said bulletins using Burli. ◆ Interviewed members of the public, local figures, footballers and students to be used on air. ◆ Produced, wrote and researched news items to be used in hourly news bulletins.◆ Edited recordings to be used in line with said bulletins using Burli. ◆ Interviewed members of the public, local figures, footballers and students to be used on air.



Northern Correspondent

• Freelance Journalist/Writer

  • Apr 2016 - Nov 2016

  ◆ Researched and reported original creative content tied directly to the North East of England. ◆ Interviewed people from all walks of life and, on occasion, shadow them as they go about their day-to-day lives. ◆ Regularly pitched ideas depending on the theme of forthcoming issues. ◆ Researched and reported original creative content tied directly to the North East of England. ◆ Interviewed people from all walks of life and, on occasion, shadow them as they go about their day-to-day lives. ◆ Regularly pitched ideas depending on the theme of forthcoming issues.



Superdry

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Oct 2012 - Jan 2013