Senior E-commerce Consultant at Knowit Experience Sync

• Oct 2022 - Present

Head of E-commerce

• Feb 2022 - Sep 2022

Ansvarig globalt för e-handeln på Elektron. Ansvarig globalt för e-handeln på Elektron.

E-handelskonsult - uppdrag välkänt svenskt modeföretag

• Oct 2021 - Feb 2022

Konsult inom strategi och operations för välkänt modeföretag.

E-handelskonsult - uppdrag online brand designbadrum

• Sep 2021 - Feb 2022

Konsult strategi och operations för online brand inom badrumsinredning (handdukstorkar, badkarm badrumsmöbler).

Senior E-commerce Consultant

• Aug 2021 - Feb 2022

Strategisk rådgivning och operativ implementation av e-handelsrelaterade aktiviteter.

E-handelschef

• Jun 2020 - Aug 2021

E-commerce Manager för sportshopen.com, sportshopenoutlet.com och swedemount.com.Personalansvar för e-handelsteam och kundtjänst. E-commerce Manager för sportshopen.com, sportshopenoutlet.com och swedemount.com.Personalansvar för e-handelsteam och kundtjänst.

E-commerce Consultant and Senior Manager

• Sep 2018 - May 2020

Consulting assignments: Project Manager, Product Owner, E-commerce manager. Internal role: Part of E-com business area management team and head of personnel.

(Assignment) Project Manager - Implementation new e-commerce platform - Fashion retailer

• Sep 2019 - Jan 2020

E-commerce B2C and B2B in Sweden and Nordic countries. Assignment included project management, project planning and test planning for design/UX, frontend development, ERP integration, payment solutions, dynamic shipping options and digital returns management. A great deal of coordination of different suppliers and other stakeholders.

(Assignment) Project Manager/Product Owner - Online Payments - International travel company

• Feb 2019 - Nov 2019

Project Manager for implementation of a new payment provider and Product Owner for Online Payments. Product Owner/PO: responsible for product backlog, roadmap and prioritization. Project Manager: responsible for project management, project planning and for leading the development team. Both: coordinatiing and facilitating cooperation and collaboration between business and IT and other stakeholders.

(Assignment) Project Manager - Web redesign - International travel company

• Feb 2019 - Sep 2019

Project manager and team lead for large team of developers (backend, frontend, DevOps) and UX/UI-designers. Role included project management, project planning and building/leading development/SCRUM team, as well as close cooperation with product owner.

(Assignment) Interim E-commerce Manager - Fashion retailer

• Nov 2018 - Jan 2019

Responsible for: - E-commerce strategy and operations - Online marketing - Lead the implementation of e-commerce related measures identified in previous prestudy and strategic plan - Produce and deliver on digital marketing plan - Recruitment of permanent E-commerce manager

(Assignment) Project Manager - Prestudy/E-commerce strategy - Fashion retailer

• Sep 2018 - Oct 2018

Strategy assigment and prestudy with the purpose to develiver the e-commerce strategy, the project roadmap and the investment budget to take the company's e-commerce to the next level. Assigment included e.g.: - Lead workshops with company management/owners - Define vision and goals including sales goals for the coming three years - Analyse current organisation, processes and IT for existing e-commerce - Produce the project/activity roadmap needed to reach defined sales targets. Areas investigated included Marketing and Sales, Assortment and Customer offer, Purchasing and Production, Logistics and Warehouse, OMNI-channel, IT, Internal organisation as well as key suppliers..

Marketing and IT Manager

• Feb 2017 - Aug 2018

Kvdpro/KVD Heavy Equipment is an online auction company. The role included responsibility for marketing, IT and E-commerce. Part of management team. Head of Marketing/IT and department staff. Focus on digital marketing activities to increase purchasing power and conversions. Project manager for web development of kvdpro.com, to optimize user experience/UX och customer experience/CX. PR, social media, content, print media and other media (radio advertising) also important part of marketing mix. Kvdpro/KVD Heavy Equipment is an online auction company. The role included responsibility for marketing, IT and E-commerce. Part of management team. Head of Marketing/IT and department staff. Focus on digital marketing activities to increase purchasing power and conversions. Project manager for web development of kvdpro.com, to optimize user experience/UX och customer experience/CX. PR, social media, content, print media and other media (radio advertising) also important part of marketing mix.

(former own company) VVS Klimat AB/ vvs-klimat.se

• Jun 2009 - Oct 2017

Founder and co-owner. vvs-klimat.se was a B2C and B2B web shop selling products for heating, ventilation and sanitation. Startade as hobby project in 2009 and sold to Ernströmgruppen 2017 (please read article in Swedish via link below). This was a valuable "journey" to learn how to manage an e-commerce business and drive sales in digital channels. Founder and co-owner. vvs-klimat.se was a B2C and B2B web shop selling products for heating, ventilation and sanitation. Startade as hobby project in 2009 and sold to Ernströmgruppen 2017 (please read article in Swedish via link below). This was a valuable "journey" to learn how to manage an e-commerce business and drive sales in digital channels.

E-commerce Manager

• Apr 2015 - Feb 2017

Responsible for online sales (for online games, lotteries and bingo), which we managed to increase significantly. Working both strategic och tactical with website optimization, web analytics and digital marketing campaigns. Responsible to optimize the digital offer in our campaigns online and offline (t.ex. SEM/PPC, display ads, webb, Facebook ads, retargeting, TV-commercias, etc.). Also worked actively with SEO. Responsible for online sales (for online games, lotteries and bingo), which we managed to increase significantly. Working both strategic och tactical with website optimization, web analytics and digital marketing campaigns. Responsible to optimize the digital offer in our campaigns online and offline (t.ex. SEM/PPC, display ads, webb, Facebook ads, retargeting, TV-commercias, etc.). Also worked actively with SEO.

Marketing & Sales Manager

• Feb 2009 - Apr 2015

Responsible for the marketing, sales and development of three ad financed websites, e.g. internetmedicin.se - Sveden's most visited website for healthcare professionals (300000 visits/week). Both strategic and hands on work with sales and marketing communications. Focus on driving web traffic through e-mail marketing and other digital and social channels, including web analytics. Also working with PR, print ads, direct marketing, sponsorship and events. Responsible for the marketing, sales and development of three ad financed websites, e.g. internetmedicin.se - Sveden's most visited website for healthcare professionals (300000 visits/week). Both strategic and hands on work with sales and marketing communications. Focus on driving web traffic through e-mail marketing and other digital and social channels, including web analytics. Also working with PR, print ads, direct marketing, sponsorship and events.

Project and Account Manager

• Sep 2007 - Feb 2009

Project manager: responsible for the strategic parts of the creative work conducted together with art director and copywriter in the project group. Development of new communication concepts/platforms as well as production of different advertising units. Project manager for the team who developed the winning concept for a European ad campaign for a global pharmaceutical company. Account manager: responsible for aquiring new client accounts and take care of/develop existing clients. Project manager: responsible for the strategic parts of the creative work conducted together with art director and copywriter in the project group. Development of new communication concepts/platforms as well as production of different advertising units. Project manager for the team who developed the winning concept for a European ad campaign for a global pharmaceutical company. Account manager: responsible for aquiring new client accounts and take care of/develop existing clients.

Business Analyst

• Mar 2001 - Sep 2007

(Company at the time named IMS Medical Radar.) Consulting firm for marketing of pharmaceuticals. Conducted qualitative and quantitative market reasearch and was responsible for survey design, data analys, production of reports and client presentations. Also taught analysis methods to new analysts and senior consultans. (Company at the time named IMS Medical Radar.) Consulting firm for marketing of pharmaceuticals. Conducted qualitative and quantitative market reasearch and was responsible for survey design, data analys, production of reports and client presentations. Also taught analysis methods to new analysts and senior consultans.

Consultant and Marketing Manager

• Sep 1999 - Mar 2001

Job next to studies at Gothenburg School of Business, Economics and Law. Consulting assignments and internal role as marketing manager and part of company management team. Job next to studies at Gothenburg School of Business, Economics and Law. Consulting assignments and internal role as marketing manager and part of company management team.

Postman/Mailman

• Jul 1999 - Aug 1999

Market Researcher

• Jun 1998 - Aug 1998

Showplayer

• Jun 1997 - Aug 1997