Experience

Schafer Condon Carter (SCC)

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Sep 2021 - Present

  Accounts: Kellogg’s (MorningStar Farms, Incogmeato, Eggo, Rice Krispies, RX Bar, Cereal) & Chicago Cubs Accounts: Kellogg’s (MorningStar Farms, Incogmeato, Eggo, Rice Krispies, RX Bar, Cereal) & Chicago Cubs



Motive: A Project WorldWide Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Executive

  • Sep 2020 - Sep 2021

  Accounts: Pepsi, MTN DEW, ERG Co-Lead • Oversaw integrated marketing efforts for MTN DEW and Pepsi in the North region managing efforts across creative, strategy, digital, production, and experiential teams • Strategically advised clients and develop solutions that achieve business, marketing, and engagement objectives under the go-to-market strategy • Translated client asks into meaningful briefs to hit KPIs, initiatives, and priorities • Created agency scopes and track client budgets for 30+ workstreams amounting to over $1.1MM in agency fee • Produced localized content including radio, TV, social, and digital for DEW and Pepsi in the North region to ensure communications resonated with hyper-targeted audiences • Supervised a yearlong promotion with DEW x Speedway overseeing six programs all including creative concepting, digital integrations, and media support assets • Co-lead Motive's Intersectional Employee Resource Group aiding in the creation and launch to provide marginalized identities at the agency a safe space for community Show less



Dentsu Creative

• Advertising Services
• 700 & Above Employee

• Account Executive

  • May 2019 - Sep 2020

  Accounts: New Business & Olive Garden • Collaborate with Chicago, U.S., and global leadership on new business ventures from the RFP process through final pitch meetings • Brief creative teams on New Business pitch needs, conduct desk research to aid in pitch strategy, and facilitate check-ins across creative, strategy, and account teams for a clear and effective pitch process • Day-to-day client contact to manage the production of Olive Garden's six annual TV and OLV restaurant promotions, long-term growth drivers, and yearly brand reputation work • Collaborate across creative, production, design, and leadership teams to ensure projects are executed on brief, on time, and within scope • Demonstrate account knowledge and leadership through creative problem solving, competitive audits, and adapting marketing plans to exceed client expectations • Drive seamless client and vendor relationships by managing briefings and creative and creative review, rough cut review, and briefings Show less



Purple Strategies

• United States
• Advertising Services
• 100 - 200 Employee

• Deputy Campaign Manager

  • Sep 2014 - May 2019

  Accounts: McDonald's, Coca-Cola, Allstate Insurance, Walmart, Equality Illinois • Oversaw the first iteration of an illustrated journal that outlined McDonald’s core business efforts for an audience of D.C. policy makers and lobbyists • Executed the role of a McDonald's Brand Manager for three months while client while team members took a leave of absence • Managed day-to-day operations for a McDonald’s influencer campaign that included internal communications, social strategy and content, legal approval, and client management • Facilitate client and internal workshops to optimize plans, creative assets, or program strategies to drive KPIs • Analyzed keynote addresses given by Walmart's Chief Merchandising Officer to suppliers and store managers to identify opportunities for growth, relationship improvement, and reputation positioning • Collaborate with the Purple creative team to ensure their outputs meet clients’ objectives • Led relationships with outside vendors, ensuring all projects were on time and on budget • Manage client relationships by leading status calls, quickly responding to strategy shifts and planning programs Show less