Experience

Danger Jones
• Personal Care Product Manufacturing
• 1 - 100 Employee
• Design Lead

  • Aug 2022 - Present


L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Visual Marketing + Design with Pulp Riot Hair

  • Apr 2019 - Jul 2022

• Global Visual Design + Merchandising with NYX Professional Makeup

  • Dec 2017 - Apr 2019

  - Visual Design: Conceptualization of graphic treatments for monthly product animations in connection with marketing objectives for world-wide free-standing stores, including large fixture build-outs, window traffic-drivers, and product education. - Fixture Design: Design of non-perimeter merchandising fixtures for use through out global free-standing stores for shelf-appeal and store beautification as well as core function, working with in-house and outside vendors to execute fabrication. - Visual Merchandising: Responsible for merchandising lay out for all non-perimeter shoppable areas, determining how to best to lay out product and graphic treatments to drive sales and keep customers engaged while in stores. Creating to-scale product renderings and placing into cohesive briefs for both vendors and store managers with step by step instructions sent out each month to seven zones around the world.



Colour Empire Cosmetics

• Visual Marketing + Design | Personal Client

  • Jul 2017 - Apr 2019

  - Visual Marketing/ Design: Ideation and execution of packaging; product photography including items, swatches/smooshes, and digital mockups; digital and print marketing materials including social media graphics. - Website Design: Designed and developed the brands website, set up for e-commerce sales. - Visual Marketing/ Design: Ideation and execution of packaging; product photography including items, swatches/smooshes, and digital mockups; digital and print marketing materials including social media graphics. - Website Design: Designed and developed the brands website, set up for e-commerce sales.



Doctor Lip Bang's / Sensuva / Lovewinx

• Visual Marketing + Design | Brand Manager

  • Dec 2014 - Sep 2017

  - Brand Management: Marketing materials for B2B and B2C; Development and marketing of new products; Assisted with research and sourcing of ingredients; Designed packaging and labels; Worked with Sales on targeted launch campaigns; Signed on and managed largest customers including Ulta and 180 Innovations (Hot Topic, Charming Charlie, CVS, Walmart). - Visual Marketing/Design: Conceptualization and execution of marketing materials using Photoshop, Illustrator, and InDesign; Created print and digital media designs for internal use, as well as customized pieces for large vendors. - Creative Copy-writing: Wrote poignant and effective copy for websites, marketing materials, product packaging, and social media; Involved in naming and branding of newly developed products. - Website Design: Overhauled three unique websites for our brands and affiliated non-profit (www.lipbang.com, www.sensuva.com, and www.lostangelscp.org).



Umgee USA

• Visual Marketing + Design / Social Media

  • Dec 2013 - Dec 2014

  - Visual Marketing/Design: Drove brand awareness for wholesale apparel company's plus size division; Designed weekly e-blasts, social media content, and other digital marketing materials for B2B and B2C markets. - Social Media Management: Created multi-platform social media accounts for the company’s growing plus size division; Began a brand ambassador program and sourced/maintained relationships with fashion bloggers, models, and influencers. - Creative Copy-writing: Wrote all copy for sales/marketing to promote the brand.



Unruly Blue Ltd.

• United Kingdom
• Apparel & Fashion
• 1 - 100 Employee

• Creative Director

  • Oct 2010 - Oct 2012

  - Creative Direction: Worked side-by-side with the owner/designer to launch a new apparel company; Determined the desired feel for photography and design, and executed those concepts; Coordinated large shoots by sourcing/selecting models, photographing, and leading a large team; Managed all out-sourced creative professionals; Designed and coordinated tradeshow booths. - Creative Direction: Worked side-by-side with the owner/designer to launch a new apparel company; Determined the desired feel for photography and design, and executed those concepts; Coordinated large shoots by sourcing/selecting models, photographing, and leading a large team; Managed all out-sourced creative professionals; Designed and coordinated tradeshow booths.



Lippincott, LLC

• United States

• Creative Director

  • Mar 2007 - Jun 2008

  Assisted the company president in making executive decisions regarding logo and web design. Redesigned web and print ads for nonprofit fundraising events. Did extensive photography and retouching for marketing as well as e-commerce use. Aided in the reconstruction of 5 of the company's independent websites. Oversaw sales and customer relations for e-commerce division. Assisted the company president in making executive decisions regarding logo and web design. Redesigned web and print ads for nonprofit fundraising events. Did extensive photography and retouching for marketing as well as e-commerce use. Aided in the reconstruction of 5 of the company's independent websites. Oversaw sales and customer relations for e-commerce division.