Experience

Center for Change Treatment Programs
• United States
• Hospitals and Health Care
• 1 - 100 Employee
• Outreach Specialist

  • Jun 2021 - Present


Veritas Collaborative, LLC

• United States
• Mental Health Care
• 100 - 200 Employee

• Professional Relations Manager

  • Sep 2019 - May 2021

   Seek, drive and foster strategic relationships with providers in and around the Eating Disorders and Mental Health field in Arizona, New Mexico, Oklahoma, Arkansas and Texas to increase inquiries and raise admissions from areas previously unfamiliar with the Veritas program.  Utilize CRM tool (Salesforce) to enter data daily, track marketing campaigns, follow inquiries and admissions, set goals and tasks, and strategize marketing approach on front end.  Work autonomously and as part… Show more  Seek, drive and foster strategic relationships with providers in and around the Eating Disorders and Mental Health field in Arizona, New Mexico, Oklahoma, Arkansas and Texas to increase inquiries and raise admissions from areas previously unfamiliar with the Veritas program.  Utilize CRM tool (Salesforce) to enter data daily, track marketing campaigns, follow inquiries and admissions, set goals and tasks, and strategize marketing approach on front end.  Work autonomously and as part of a team.  Travel 60% as outreach includes same type of visits and conferences as Laureate outlined below.  Collaborate closely with upper management, clinical team, intake team and marketing to ensure best method for communication and development of materials to audience.  During my tenure with this ‘cold’ territory, inquiries to Veritas (hospitals located in NC, VA and GA) have risen 3 in Q3 of 2019 to 51 in Q1 of 2021 (as of 3/15/21) - a 1,600% increase despite apprehension of travel due to COVID-19.  Host CE events in person and 100% remotely as adjustments made for Pandemic.  Manage sponsorships, speakers, events for IAEDP chapters in San Antonio, Dallas/Ft. Worth, Lubbock, Phoenix, Tucson and Central Texas Eating Disorders (Austin), Houston Eating Disorders Specialists, and large group practices and children’s hospitals in major metropolitan cities. Show less



Saint Francis Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• National Outreach, Eating Disorders Program at Laureate Psychiatric Clinic and Hospital

  • Oct 2016 - 2019

  Tulsa, Oklahoma Area  Drove referrals and admissions with national strategic marketing and through targeted personal visits nationwide to: o Provider offices (Psychiatrists, Psychologists, Dietitians, Nurses, & Therapists) o Conference attendance: (IAEDP, AED-ICED, SEED, MODA, HEDS, NEDA, IAEDP Chapters) o Presentations at Children’s hospitals (Overlook, Vanderbilt, NYU, Scottish Rite, Cardinal Glennon, Philadelphia, Nationwide, Boston, Cincinnati, and Mercy) o Targeted university visits and… Show more  Drove referrals and admissions with national strategic marketing and through targeted personal visits nationwide to: o Provider offices (Psychiatrists, Psychologists, Dietitians, Nurses, & Therapists) o Conference attendance: (IAEDP, AED-ICED, SEED, MODA, HEDS, NEDA, IAEDP Chapters) o Presentations at Children’s hospitals (Overlook, Vanderbilt, NYU, Scottish Rite, Cardinal Glennon, Philadelphia, Nationwide, Boston, Cincinnati, and Mercy) o Targeted university visits and presentations: (Harvard, Cornell, Rice, Emory, SMU, ASU, KU, NYU, MSU, Wash U, U of AR, KSU, OSU, UCO, ACU, OU and Wichita State)  Targeted, invited and hosted eating disorders treatment providers at onsite clinical site visits. As incentive: o Offered 3+ CE’s o Tours of all levels of care – therapist offices, dining room, group rooms, etc o Coordinated all travel, and covered cost while coordinating private meetings with onsite providers to make best use of traveler’s time o Hosted pre-site visit dinner  Reported findings, trends, targets and plans directly to upper management; while managing budget and all expenditures for collateral, conference inventory, sponsorships and program placements.  Tracked and reported all outreach activities; and presented progress and suggestions to upper management during monthly operational meetings. Implemented results of meetings.  During my tenure, referrals tied directly to outreach rose from 111 in FY17, to 148 in FY18 to 202 in FY19. Show less



Hotel Equities

• United States
• Hospitality
• 500 - 600 Employee

• Sales Manager - Dual Brands

  • May 2016 - Oct 2016

  Tulsa, Oklahoma Area  Drive hotel occupancy and the bottom line through targeting and 1:1 field visits with government, corporate and leisure sectors.



Cancer Treatment Centers of America

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Physician Relations

  • Sep 2014 - Apr 2016

  SMRC - Tulsa, OK About Cancer Treatment Centers of America® Cancer Treatment Centers of America, Inc. (CTCA) is a national network of five hospitals that specialize in the treatment of patients fighting complex or advanced-stage cancer. CTCA offers an integrative approach to cancer treatment that combines surgery, radiation, and chemotherapy with nutritional counseling, naturopathic medicine, mind-body therapy, and spiritual support to enhance quality of life and minimize side effects during treatment. The… Show more About Cancer Treatment Centers of America® Cancer Treatment Centers of America, Inc. (CTCA) is a national network of five hospitals that specialize in the treatment of patients fighting complex or advanced-stage cancer. CTCA offers an integrative approach to cancer treatment that combines surgery, radiation, and chemotherapy with nutritional counseling, naturopathic medicine, mind-body therapy, and spiritual support to enhance quality of life and minimize side effects during treatment. The company serves patients from all 50 states at hospitals located in Atlanta, Chicago, Philadelphia, Phoenix and Tulsa. Known for delivering the Mother Standard® of care and Patient Empowerment Medicine®, CTCA provides patients with comprehensive information about their treatment options so they can participate in their treatment decisions. For more information about CTCA, go to www.cancercenter.com.

• Physician Relations / Physician Liaison

  • Sep 2014 - Apr 2016

  Tulsa, Oklahoma Area  Planned and implemented referral program to drive business in selected DMAs by identifying strategic growth goals, evaluating competitors and approving collateral to be distributed appropriately  Built credible rapport with external physicians in DMAs through targeted 1:1 visits (140/month), attending medical conferences, and conducting CTCA’s first Continuing Medical Education conference in Tulsa. Won Stakeholder Award for surpassing all attendance goals and excellent brand… Show more  Planned and implemented referral program to drive business in selected DMAs by identifying strategic growth goals, evaluating competitors and approving collateral to be distributed appropriately  Built credible rapport with external physicians in DMAs through targeted 1:1 visits (140/month), attending medical conferences, and conducting CTCA’s first Continuing Medical Education conference in Tulsa. Won Stakeholder Award for surpassing all attendance goals and excellent brand representation at conference.  Surpassed volunteer goals, participated in and brought community awareness to: Emperor of all Maladies, Chefs for the Cure, Celebrate Life, American Heart Walk, Lunk 5K, and Race for the Cure.



Oklahoma Heart Institute

• United States
• Hospitals and Health Care

• Physician Liaison/Physician Relations/Marketing

  • Oct 2010 - Sep 2013

  Tulsa  Led charge and targeted DMAs to produce measurable increases in bariatric surgeries, physician referrals to Oklahoma Heart Institute, and utilization of OneCall program at Hillcrest and SouthCrest. Worked closely Chief of Cardiology, CFO of OHI, internet and design executives to ensure brand was well represented project were within budget and projects were on time.  Executed OHI national campaign by working closely with other members of marketing team, outside agency and executives; and… Show more  Led charge and targeted DMAs to produce measurable increases in bariatric surgeries, physician referrals to Oklahoma Heart Institute, and utilization of OneCall program at Hillcrest and SouthCrest. Worked closely Chief of Cardiology, CFO of OHI, internet and design executives to ensure brand was well represented project were within budget and projects were on time.  Executed OHI national campaign by working closely with other members of marketing team, outside agency and executives; and approving billboards, brochures, national television spots (“Changing Lives”), and social media pages.  Drove screening appointments through monthly seminars featuring cardiologist as speaker. Surpassed goal of 100+ potential patients attending each seminar. Show less



Additonal Experience

• United States

• Various

  • Jan 1991 - Jan 2013

  Tulsa Tulsa Errand Girls, Co-Owner SEG (Society of Exploration Geophysicists), Marketing Analyst TravelSavers, Sales Director Junior Achievement of Greater Tulsa, Marketing Manager



Dollar Thrifty Automotive Group

• Leisure, Travel & Tourism
• 700 & Above Employee

• Manager, Strategic Partnerships and Promotions

  • Apr 1995 - Oct 2008

   Key player in worldwide partnership launch of Delta, Northwest, US Airways. Led and fostered partnerships with Hilton Hotels, American Airlines, United Airlines, Continental Airlines, Wal-Mart, Sam’s, Visa and American Express. Directed global projects, events and promotions for Rand McNally, Blockbuster, and United States Figure Skating Association.

• Manager, Travel Industry Sales and Marketing

  • Apr 1995 - Oct 2008

   Led and grew Thrifty’s primary loyalty program, relationships and all associated promotions and advertising.  Managed worldwide launch of Daily Dividends (travel agent loyalty incentive program) for both brands. Result: Revenue in first 3 months was over $5,500,000.  Managed daily relationships with key travel agent executives across the (This led directly to TRAVELSAVERS job after DTAG layoff).  Served on steering committee to highlight each brand’s presence and exposure at… Show more  Led and grew Thrifty’s primary loyalty program, relationships and all associated promotions and advertising.  Managed worldwide launch of Daily Dividends (travel agent loyalty incentive program) for both brands. Result: Revenue in first 3 months was over $5,500,000.  Managed daily relationships with key travel agent executives across the (This led directly to TRAVELSAVERS job after DTAG layoff).  Served on steering committee to highlight each brand’s presence and exposure at the world’s largest travel industry tradeshow.

• Marketing Staff Manager/Corporate Communications Coordinator

  • Apr 1995 - Oct 2008

   Developed original design for Thrifty.com. Chosen to serve on initial thrifty.com committee to promote this ‘new’ channel internally and externally. Worked closely with the thrifty.com and dollar.com technical and design teams to make the sites as user-friendly and innovative as possible. This collaboration evolved and continued for the duration of my tenure.  Worked with upper management to develop and oversee events and incentive programs to promote culture and increase employee… Show more  Developed original design for Thrifty.com. Chosen to serve on initial thrifty.com committee to promote this ‘new’ channel internally and externally. Worked closely with the thrifty.com and dollar.com technical and design teams to make the sites as user-friendly and innovative as possible. This collaboration evolved and continued for the duration of my tenure.  Worked with upper management to develop and oversee events and incentive programs to promote culture and increase employee morale.