Kristin Laird
Managing Editor at Canadian Grocer Magazine- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Rebecca Harris
Kristin is an accomplished business journalist with a deep understanding of the retail and marketing industries. In addition to her superb writing skills, Kristin is a talented and organized editor who pushes writers for their best work, while always being open to feedback. Not only is she creative, hardworking and dedicated to her craft, Kristin has a great sense of humour and is a pleasure to work with.
David Thomas
Kristin is a creative self-driven reporter and as digital editor at Marketing she carried the news team and led our efforts in audience intelligence and insights to maximize engagement.
Rebecca Harris
Kristin is an accomplished business journalist with a deep understanding of the retail and marketing industries. In addition to her superb writing skills, Kristin is a talented and organized editor who pushes writers for their best work, while always being open to feedback. Not only is she creative, hardworking and dedicated to her craft, Kristin has a great sense of humour and is a pleasure to work with.
David Thomas
Kristin is a creative self-driven reporter and as digital editor at Marketing she carried the news team and led our efforts in audience intelligence and insights to maximize engagement.
Rebecca Harris
Kristin is an accomplished business journalist with a deep understanding of the retail and marketing industries. In addition to her superb writing skills, Kristin is a talented and organized editor who pushes writers for their best work, while always being open to feedback. Not only is she creative, hardworking and dedicated to her craft, Kristin has a great sense of humour and is a pleasure to work with.
David Thomas
Kristin is a creative self-driven reporter and as digital editor at Marketing she carried the news team and led our efforts in audience intelligence and insights to maximize engagement.
Rebecca Harris
Kristin is an accomplished business journalist with a deep understanding of the retail and marketing industries. In addition to her superb writing skills, Kristin is a talented and organized editor who pushes writers for their best work, while always being open to feedback. Not only is she creative, hardworking and dedicated to her craft, Kristin has a great sense of humour and is a pleasure to work with.
David Thomas
Kristin is a creative self-driven reporter and as digital editor at Marketing she carried the news team and led our efforts in audience intelligence and insights to maximize engagement.
Experience
-
Canadian Grocer
-
Canada
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Managing Editor
-
Jul 2022 - Present
-
-
-
Canadian Grocer
-
Canada
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Senior digital editor
-
Apr 2022 - May 2022
Responsible for assigning, editing and publishing content across Canadian Grocer's digital platforms including social media.
-
-
Online editor
-
Jan 2017 - Apr 2022
-
-
-
Rogers Communications
-
Canada
-
Telecommunications
-
700 & Above Employee
-
Online editor; retail reporter
-
Oct 2014 - Nov 2016
- Oversaw all content and images used at MarketingMag.ca. This included researching, editing and assigning news stories/online features for 10 newsletters (two per day) and working with a stable of freelance writers and columnists.- Grew website traffic nearly 10% from 2014 to 2015.- Worked closely with the sales team to collect and publish sponsored content (a critical revenue source) in compliance with internal guidelines and against strict deadlines.- Helped lead Marketing's successful 30 Under 30 editorial program. - Represented the brand at industry events and in online promotions.- Oversaw content for Monday Report on Retailer's weekly Retail Story of the Week newsletter. Show less
-
-
Senior staff writer; retail reporter
-
Jun 2012 - Sep 2014
- Wrote two Daily news stories per day, or as directed by the online editor.- Wrote one feature and/or one department story per print issue.- Sourced photos for the website and related items in the magazine.- Worked closely with editorial staff in developing and coordinating content for various platforms including print, online and events.- Edited Rogers-owned Monday Report on Retailers weekly newsletter.
-
-
Staff writer
-
Aug 2010 - May 2012
- Wrote two Daily news stories per day, or as directed by the online editor.- Wrote one feature and/or one department story per print issue.- Sourced photos for the website and related items in the magazine.- Worked closely with editorial staff in developing and coordinating content for various platforms including print, online and events.- Wrote SEO-friendly headlines, photo captions and leads designed to draw our audience into the site.- Assigned freelancer writers stories for print and online. Worked with columnists. - Event planning as needed- Maintained web content.- Copy-edited/fact-checked as needed. Show less
-
-
-
-
Freelance writer
-
Jan 2008 - Aug 2010
- Wrote two Daily news stories per day, or as directed by the online editor. - Sourced photos for the website and related items in the magazine. - Generated story ideas. - Wrote two Daily news stories per day, or as directed by the online editor. - Sourced photos for the website and related items in the magazine. - Generated story ideas.
-
-
-
AM 740
-
Oakville
-
Copywriter
-
2003 - 2005
-Worked closely with the creative director, production department and sales team to produce radio commercials and promotional materials. -Represented the radio station at a number of trade shows and local festivals/fairs/community events including the Canadian National Exhibition. -Filled in for the traffic manager (when needed) to schedule commercials/promotions/infommercials. -Worked closely with the creative director, production department and sales team to produce radio commercials and promotional materials. -Represented the radio station at a number of trade shows and local festivals/fairs/community events including the Canadian National Exhibition. -Filled in for the traffic manager (when needed) to schedule commercials/promotions/infommercials.
-
-
Education
-
Sheridan College
Print Journalism -
Mohawk College
Advertising and Communications Media Diploma, Advertising & Communication Media -
Oakville Trafalgar High School
-
St. Mildred's Lightbourn School