Kristin Laird

Managing Editor at Canadian Grocer Magazine
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Rebecca Harris

Kristin is an accomplished business journalist with a deep understanding of the retail and marketing industries. In addition to her superb writing skills, Kristin is a talented and organized editor who pushes writers for their best work, while always being open to feedback. Not only is she creative, hardworking and dedicated to her craft, Kristin has a great sense of humour and is a pleasure to work with.

David Thomas

Kristin is a creative self-driven reporter and as digital editor at Marketing she carried the news team and led our efforts in audience intelligence and insights to maximize engagement.

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Experience

    • Canada
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Managing Editor
      • Jul 2022 - Present

    • Canada
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior digital editor
      • Apr 2022 - May 2022

      Responsible for assigning, editing and publishing content across Canadian Grocer's digital platforms including social media.

    • Online editor
      • Jan 2017 - Apr 2022

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Online editor; retail reporter
      • Oct 2014 - Nov 2016

      - Oversaw all content and images used at MarketingMag.ca. This included researching, editing and assigning news stories/online features for 10 newsletters (two per day) and working with a stable of freelance writers and columnists.- Grew website traffic nearly 10% from 2014 to 2015.- Worked closely with the sales team to collect and publish sponsored content (a critical revenue source) in compliance with internal guidelines and against strict deadlines.- Helped lead Marketing's successful 30 Under 30 editorial program. - Represented the brand at industry events and in online promotions.- Oversaw content for Monday Report on Retailer's weekly Retail Story of the Week newsletter. Show less

    • Senior staff writer; retail reporter
      • Jun 2012 - Sep 2014

      - Wrote two Daily news stories per day, or as directed by the online editor.- Wrote one feature and/or one department story per print issue.- Sourced photos for the website and related items in the magazine.- Worked closely with editorial staff in developing and coordinating content for various platforms including print, online and events.- Edited Rogers-owned Monday Report on Retailers weekly newsletter.

    • Staff writer
      • Aug 2010 - May 2012

      - Wrote two Daily news stories per day, or as directed by the online editor.- Wrote one feature and/or one department story per print issue.- Sourced photos for the website and related items in the magazine.- Worked closely with editorial staff in developing and coordinating content for various platforms including print, online and events.- Wrote SEO-friendly headlines, photo captions and leads designed to draw our audience into the site.- Assigned freelancer writers stories for print and online. Worked with columnists. - Event planning as needed- Maintained web content.- Copy-edited/fact-checked as needed. Show less

    • Freelance writer
      • Jan 2008 - Aug 2010

      - Wrote two Daily news stories per day, or as directed by the online editor. - Sourced photos for the website and related items in the magazine. - Generated story ideas. - Wrote two Daily news stories per day, or as directed by the online editor. - Sourced photos for the website and related items in the magazine. - Generated story ideas.

  • AM 740
    • Oakville
    • Copywriter
      • 2003 - 2005

      -Worked closely with the creative director, production department and sales team to produce radio commercials and promotional materials. -Represented the radio station at a number of trade shows and local festivals/fairs/community events including the Canadian National Exhibition. -Filled in for the traffic manager (when needed) to schedule commercials/promotions/infommercials. -Worked closely with the creative director, production department and sales team to produce radio commercials and promotional materials. -Represented the radio station at a number of trade shows and local festivals/fairs/community events including the Canadian National Exhibition. -Filled in for the traffic manager (when needed) to schedule commercials/promotions/infommercials.

Education

  • Sheridan College
    Print Journalism
    2005 - 2007
  • Mohawk College
    Advertising and Communications Media Diploma, Advertising & Communication Media
    2000 - 2003
  • Oakville Trafalgar High School
    1995 - 2000
  • St. Mildred's Lightbourn School
    1985 - 1995

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