Social Media Director

• Aug 2021 - Present

•Improve internal communication and increase collaboration with kanban tools •Design and implement social media strategy to achieve business goals •Coordinate with third-party vendors for promotional and charity events •Share data analytics with owners, general managers, and leads

Social Media Manager

• May 2016 - Aug 2021

•Launched brand Facebook, Instagram, Twitter, TikTok, and LinkedIn pages •Grew Instagram account to 4,000 followers by focusing on organic growth •Monitored and engaged with digital community on a daily basis•Maintained website and social platforms for accuracy and SEO

Varsity Cheerleading Head Coach

• Apr 2022 - Present

Varsity Cheerleading Assistant Coach

• Apr 2017 - Apr 2022

Digital Marketing Manager

• May 2018 - Jul 2021

•Developed and designed marketing campaigns for social, print, and broadcast platforms •Created social media initiatives to increase brand awareness and engagement •Managed reputation management for all locations through social reviews and posts •Evaluated website for mobile performance and SEO opportunities •Developed and designed marketing campaigns for social, print, and broadcast platforms •Created social media initiatives to increase brand awareness and engagement •Managed reputation management for all locations through social reviews and posts •Evaluated website for mobile performance and SEO opportunities

Social Media Manager

• Nov 2016 - Aug 2017

•Monitored community activity to increase engagement and improve awareness •Created promotional advertisements for local sponsorship opportunities •Developed and implemented marketing strategies across social media •Captured and created content for social media platforms •Monitored community activity to increase engagement and improve awareness •Created promotional advertisements for local sponsorship opportunities •Developed and implemented marketing strategies across social media •Captured and created content for social media platforms

Assistant Sports Information Director

• Apr 2015 - Jul 2016

•Developed unique content, promoted engagement ,and monitored social media accounts •Managed student worker schedules and provided opportunities for professional growth •Introduced live tweeting during events to increase engagement with community •Produced media guides, programs, news releases and other multimedia materials •Developed unique content, promoted engagement ,and monitored social media accounts •Managed student worker schedules and provided opportunities for professional growth •Introduced live tweeting during events to increase engagement with community •Produced media guides, programs, news releases and other multimedia materials

Production Assistant

• Apr 2014 - Mar 2015

-Developed scripts related to topics in the rundown -Edited audio/video for VOs and SOTs -Operated EVS throughout the games and during shows -Manage sponsorships during high school football games -Developed scripts related to topics in the rundown -Edited audio/video for VOs and SOTs -Operated EVS throughout the games and during shows -Manage sponsorships during high school football games

Sports Editor

• Aug 2012 - May 2014

The Rocket is the student run school newspaper at Slippery Rock University. I had previously just contributed articles, but applied for a position at the end of the spring semester in 2012. I got the position of Assistant Sports Editor and, with the sports editor, we became the first all-female sports staff that the paper has had. As assistant sports editor, I wrote stories, helped with headlines, photo selections, and layouts. I took the position of Sports Editor during my senior year and took charge of layouts, picture selection, story editing and assigned stories. Working for The Rocket has helped me see how crucial it is to be on top of your game and be surrounded by hard-working, motivated people. Please check out: http://www.theonlinerocket.com/uncategorized/2013/01/08/kristin-karam-asst-sports-editor/ to read some of my articles.

Media Relations

• Apr 2013 - Oct 2013

I had many responsibilities as a Media Relations Intern. I would head to PNC Park hours before the game to help get everything ready. I delivered stat packs, media guides and all the necessary paperwork to the general managers, media vans, press box and media booths of both teams. During the game, I stayed in contact with the media to make sure they received all the correct information they need for their broadcasts. I also researched statistics and other facts that relate to the game. This information is then given to the media and the Pirates social media coordinator. Post-game activities involved printing the box score, play-by-play and cumulative stats report and delivering them. I also recorded player interviews for the website and social media.