Experience

CityPickle

• United States
• Entertainment Providers
• 1 - 100 Employee

• Athleticware Designer

  • Aug 2022 - Present

  ● Successfully assisted in a month-long popup in Hudson Yards, overseeing aspects of the project from start to finish. This included communicating with agency on creating a custom pickleball court, creating eye-catching signage and print materials. - As the first company hire, reported directly to the co-founders on a daily basis, ensuring the popup met their expectations and goals. - Leveraged knowledge of pickleball and marketing to create a standout experience that increased brand recognition and generated sales. ● Played a pivotal role in the development of the brand's merchandising strategy, collaborating with industry leaders to create high-quality products that resonated with customers. - Co-designed a pickleball bag with the co-founder of Kate Spade and founder of Francis Valentine, resulting in a popular item that was prominently featured in the brand's lineup. - Conceived and designed an additional 25 pieces of merchandise, ranging from apparel and paddles to bags and accessories. Show less



In Common Films

• Graphic Designer

  • Jan 2022 - Present

  ● Produced visually compelling content for film projects, including film posters, treatments, title sequences, credits, subtitles, and promotional materials, working closely with producers and directors to ensure that all design solutions aligned with the unique vision and tone of each project. ● Utilized a keen eye for design and a deep understanding of the film industry to create fresh and innovative designs that captivated audiences and effectively communicated the essence of each film. Show less



Steps On Broadway

• Performing Arts
• 1 - 100 Employee

• Graphic Designer

  • Jul 2021 - Present

  ● Led the successful rebranding of a world-famous Broadway dance studio, resulting in a clear and cohesive visual identity that contributed to a 50% increase in sales. - Designed up to 15 graphics per day across multiple channels, including print, digital, web, social, and the studio's shop. - Demonstrated exceptional time-management and project management skills to ensure timely delivery of high-quality work, often working under tight deadlines. ● Currently redesigning the studio's iconic 20-year-old logo, working closely with owners, creative, and marketing stakeholders to honor the institution's heritage while creating a modern look and feel. - Applied a deep understanding of design principles to create a logo that resonated with the studio's diverse audience while standing out in a crowded industry. - Applied exceptional communication and collaboration skills to ensure all stakeholders were aligned and satisfied with results. ● Conceptualized and executed a new visual direction across key marketing channels, resulting in significant growth across all platforms, including a 100% growth in TikTok followers (62k), a 43% growth in Instagram followers (135k), and a 33% increase in email sign-ups (100k). - Developed a deep understanding of the studio's audience and leveraged this knowledge to create engaging, visually striking content that resonated with followers. - Stayed up-to-date with the latest trends and best practices in digital marketing and leveraged this knowledge to create effective and impactful campaigns. Show less



LYT Yoga

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Branding & Graphic Designer

  • Mar 2020 - Present

  ● Led a comprehensive visual identity overhaul across multiple touchpoints, including website UX, marketing, and print, driving a successful brand relaunch within 2 months.- Delivered exceptional design skills, delivering a cohesive and visually appealing identity that resonated with customers and drove engagement and sales.- Demonstrated exceptional leadership skills, guiding cross-functional teams and stakeholders to deliver on the vision and goals of the project.● Designed a highly successful apparel launch, including yoga mats, yoga blocks, and yoga apparel that sold out of all styles during presale.- Exhibited exceptional design skills, creating high-quality and visually appealing products that resonated with customers and aligned with the brand's values and mission.- Successfully managed complex logistics and supply chain issues to deliver a successful product launch, showcasing excellent project management skills. Show less

• LYT Marketing 101 Webinar: Co-Producer: Graphic Design, Social Media and Branding Teacher

  • Jul 2020 - Aug 2020

  ● Co-produced a highly successful 4-hour streaming 'LYT Marketing 101 Webinar', which provided valuable graphic design, social media, and marketing insights to yoga teacher trainees worldwide.● Exemplified exceptional project management skills, co-creating the webinar content, including a comprehensive 52-page workbook and customizable graphics, which has been purchased and streamed by over 200+ students.● Hosted a monthly Q&A session, demonstrating excellent communication skills and subject matter expertise, leading to highly engaged and satisfied students. Show less



KMarshland Productions

• Graphic and Brand Designer

  • Jan 2020 - Present

  ● Collaborated closely with the composer to develop visually compelling designs for album artwork showcased on Apple Music and Spotify, as well as playbill artwork, musical logos, branding, and marketing materials, ensuring that all visual content aligned with the unique tone and message of each musical project. ● Demonstrated a deep understanding of branding and visual storytelling, creating memorable and impactful designs that effectively communicated the essence of each musical project to audiences. ● Worked proactively with printers and other vendors to ensure the quality of final products, overseeing the production process from start to finish to ensure that all visual content was delivered on-time, on-budget, and to the highest possible quality standards. ● Maintained a strong commitment to creativity, innovation, and quality in all aspects of design, consistently delivering outstanding results that exceeded client expectations and generated positive feedback from audiences and performing arts industry. Show less



Hachie Properties

• United States

• Graphic Designer

  • May 2014 - Present

  ● Acted as the lead designer and art director for a wide range of properties, including commercial properties, luxury vacation condos, countryside Airbnb rentals, and residential properties, overseeing all aspects of design, from logo creation to outdoor signage to print and digital marketing materials. ● Demonstrated an exceptional eye for branding and design by creating highly effective welcome packages and other collateral that aligned with the unique brand identities of each property and effectively communicated their value proposition to prospective customers. ● Worked closely with brokers to develop persuasive commercial property decks that were presented to City Council and developers, utilizing design principles to create visually compelling and highly persuasive presentations that effectively communicated the value of each property. ● Utilized a highly collaborative approach to ensure that all design solutions aligned with the unique goals and objectives of each project, while also meeting the needs and expectations of all stakeholders involved. ● Maintained a high level of attention to detail and a commitment to quality in all aspects of design, consistently delivering outstanding results that exceeded client expectations and generated positive feedback from customers and stakeholders alike. Show less



Recess

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Digital Graphic Designer

  • Dec 2020 - Mar 2022

  ● Sole designer and brand guardian, working closely with internal stakeholders to ensure consistent visual branding across all channels. - Leveraged cutting-edge design software and tools, including Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma, to create stunning visual designs and graphics. - Designed and developed over 100 personalized flow emails, resulting in a significant +60% click-through rate and driving increased client and instructor sign-ups. - Collaborated closely with cross-functional teams, including product managers, marketers, and engineers, to ensure seamless integration of design solutions across all aspects of product development. ● Demonstrated a multifaceted skillset by successfully producing and executing a video shoot from start to finish, including location scouting, casting, art directing, and owning post-production processes. - Took the lead on all aspects of art direction for a successful video shoot, managing the pre-production process by collaborating with the creative team, scouting locations, and developing a vision for the overall look and feel of the project. - Oversaw casting and wardrobe selection, ensuring that all talent and costumes aligned with the creative vision and effectively communicated the desired messaging to the target audience. - Directed the shoot on location, communicating effectively with the crew, talent, and other stakeholders, and making real-time adjustments to ensure that the final product aligned with the creative vision. - Took ownership of post-production processes, working with editors, animators, and sound designers to deliver a final product that aligned with the creative brief and exceeded client expectations. - Demonstrated exceptional creativity, communication skills, and attention to detail throughout the entire process, resulting in a highly successful video campaign that generated significant engagement and positive feedback from the target audience. Show less



iHeartDance NYC

• Creative Director

  • Mar 2021 - Sep 2021

  ● Served as the Creative Director for an innovative dance benefit that brought the dance community together in the wake of the pandemic. - Collaborated with a team of 3 to organize and host 22 consecutive sold-out performances in unique and unconventional locations throughout New York City. - Showcased exceptional creative vision and leadership, guiding the team to deliver a memorable and impactful experience for audiences and performers alike. ● Designed the branding, website (Wix), and marketing collateral for the event, creating a cohesive and visually striking identity that garnered attention from media outlets such as CBS, NBC, Broadway World, and more. - Utilized a deep understanding of design principles and brand strategy to create a compelling and cohesive visual identity that resonated with audiences and performers. - Exhibited exceptional attention to detail and project management skills, ensuring all design deliverables were delivered on time and to the highest quality. ● Raised over $200k for pandemic artist funds by orchestrating a diverse lineup of over 200 artists, choreographers, and dancers from prestigious institutions such as Broadway, American Ballet Theater, New York City Ballet, Alvin Ailey, and more to perform. - Leveraged strong connections in the dance community to curate a unique and engaging lineup that showcased the best and brightest talent from the industry. - Exemplified exceptional event management and fundraising skills, successfully navigating complex logistics and securing sponsorships and donations to support the event's charitable goals. Show less



Broadway Dance Center

• United States
• Performing Arts
• 100 - 200 Employee

• Graphic Designer & Digital Marketing Associate

  • May 2018 - Oct 2020

  ● Designed engaging promotional materials for world-renowned Broadway Dance Center's celebrity choreographers' classes and events, combining strong design skills and creativity to produce captivating visuals that successfully attract and engage audiences. ● Crafted innovative social media marketing strategies that tapped into the studio's impressive 211K Instagram followers, driving record-breaking class and program enrollments and exceeding sales targets. ● Produced a stunning dance video shoot in iconic locations across New York City, art directing, orchestrating, and post-producing compelling digital ads showcased across 12 major subway stations. ● Created the successful BDC Fit brand, a yoga and Pilates branch targeting an older generation on the Upper East Side, leading all aspects of branding, marketing, and managing social and newsletter platforms to deliver impactful campaigns and drive business growth. Show less



In The Lights PR, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Graphic and Branding Designer

  • Feb 2018 - Apr 2020

  ● Spearheaded complete visual rebranding initiatives for multiple clients, crafting customized strategies, style guides, social media guidelines, refreshed logos, and impactful marketing collateral. ● Transformed In The Lights PR's digital presence by leading the wireframe creation for their website, collaborating with a website designer, redesigning all marketing materials, and developing a fresh social media strategy. ● Produced dynamic and engaging print and web graphics for clients and In The Lights PR, including newsletters, marketing materials, out-of-home advertising, event banners, and more. ● Demonstrated proficiency in digital advertising platforms, creating and executing effective campaigns using Facebook Ads Manager, Google Adwords, and Google Analytics (certified in each), while also serving as creative director on all photoshoots and overseeing post-production processes. Show less



Raising Cane's

• United States

• Curator and Designer - Creative Services

  • Apr 2016 - Aug 2018

  ● Researched, designed, and curated over 200 restaurant walls for Raising Cane's Chicken Fingers across the United States and the Middle East. - Conceptualized and designed 50% of interior artwork, including wall murals, vinyl illustrations, and wood and metal artwork. - Sourced the remaining 50% of artwork from local artists, athletes, entertainers, historians, and other creatives. Created a unique and authentic aesthetic for each restaurant, with 25-45 pieces of art carefully selected to reflect and celebrate the local community. - Created a unique and authentic aesthetic for each restaurant, with 25-45 pieces of art carefully selected to reflect and celebrate the local community. Show less



Katour's Luxury Hair Salon

• Freelance Brand Strategist and Art Director

  • Apr 2017 - Jan 2018

  Rebranded and designed new website, digital marketing strategy, and all graphics for Katour's Luxury Salon. Created style guide and tip list for in-house stylists to abide by for overall brand identity. Rebranded and designed new website, digital marketing strategy, and all graphics for Katour's Luxury Salon. Created style guide and tip list for in-house stylists to abide by for overall brand identity.



Hill Impact

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance Junior Music Publicist

  • Jan 2017 - Jan 2018

  ● Orchestrated a comprehensive marketing campaign for emerging band Astro Lasso during their inaugural North American tour, elevating their exposure through targeted media outreach, persuasive press releases, and engaging social media content. ● Designed all visual assets across diverse channels, from social media posts to promotional merchandise, resulting in a consistent and compelling brand image. ● Spearheaded the band's impressive achievements, including surpassing 100,000 Spotify streams in just three months, securing a coveted spot on the Spotify 100,000+ followers playlist, obtaining Spotify verification, and being added to the prestigious Pandora Artists roster. Show less



FirstCom Music

• United States
• Music
• 1 - 100 Employee

• Freelance Writer and Graphic Designer

  • Aug 2016 - Sep 2016

  ● Produced visually compelling infographics featuring YouTube personalities and partners, showcasing their unique brand and message. ● Authored insightful articles on the latest crowdfunding campaigns in the entertainment industry, highlighting their impact and potential. ● Demonstrated agility and creativity in a fast-paced one-month project/freelance role, delivering high-quality work under tight deadlines. ● Produced visually compelling infographics featuring YouTube personalities and partners, showcasing their unique brand and message. ● Authored insightful articles on the latest crowdfunding campaigns in the entertainment industry, highlighting their impact and potential. ● Demonstrated agility and creativity in a fast-paced one-month project/freelance role, delivering high-quality work under tight deadlines.



THMED, LLC

• United States

• Marketing and Recruiting Coordinator

  • Dec 2014 - Apr 2016

  ● Leveraged self-taught proficiency in Adobe Creative Suite and coding basics to elevate the quality and management of creative materials, including direct mail, proposals, client presentations, and marketing collateral, ultimately generating heightened engagement and interest in the graphic design elements of the marketing strategy. ● Demonstrated leadership skills by successfully training new recruiters across four subsidiaries, while also coordinating company events and outings to boost morale and foster team cohesion. Additionally, adeptly managed all marketing collateral and tracked daily recruiter statistics through spreadsheet analysis to monitor and improve performance. Show less

• Social Media Specialist

  • May 2014 - Oct 2014

  Consulted and created marketing strategies and calendars for high-profile dance companies. Coordinated with artistic directors and choreographers to promote and brand performances. Managed social media platforms for the Joffrey Ballet School, with a following of over 100k. Monitored press releases, client research and projects including the New York Dance Awards, the Bessie’s. Worked with Joffrey Ballet School, Bessie's, Camille A. Brown, Houston Met, Inception to Exhibition, New Jersey Tap Ensemble and more. Show less



The Mercedes Club

• United Kingdom

• Marketing Intern

  • May 2014 - Sep 2014

  Developed and implemented campaigns for e-mail, online advertising, search engines and direct mail for luxury health and wellness city club. Used programs (InDesign and Photoshop) to create graphics for flyers, building monitors and campaigns. Ran event logistics including: tracking, presentation and pre and post-event evaluations. Developed and implemented campaigns for e-mail, online advertising, search engines and direct mail for luxury health and wellness city club. Used programs (InDesign and Photoshop) to create graphics for flyers, building monitors and campaigns. Ran event logistics including: tracking, presentation and pre and post-event evaluations.



Wonda Music and Platinum Sound Recording Studio

• Personal Assistant, Marketing Intern and Artist Relations Intern

  • Jan 2014 - May 2014

  Managed calendar, e-mail, social media platforms, booked travel arrangements and administrative tasks for the owner of the studio, music label and the labels artists. Communicated and developed relationships with high-profile clients, artists, managers, engineers and producers. Researched and analyzed marketing tactics to diversify the studio, merge with Broadway clients and gain exposure. Interviewed and hired potential interns, assisted in hiring new studio manager. Managed calendar, e-mail, social media platforms, booked travel arrangements and administrative tasks for the owner of the studio, music label and the labels artists. Communicated and developed relationships with high-profile clients, artists, managers, engineers and producers. Researched and analyzed marketing tactics to diversify the studio, merge with Broadway clients and gain exposure. Interviewed and hired potential interns, assisted in hiring new studio manager.



PS Insights

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Research Intern

  • Apr 2013 - Jan 2014

  Edited marketing and business based books and distributed them to publisher and online sources. Created a Social Media Marketing Strategy for the company focusing on Twitter, Facebook, Vine, Instagram, and Pinterest. Researched current trends, marketing courses, and events that marketers can present. Participated in brainstorming, preparation, and strategies for upcoming marketing presentations and books. Edited marketing and business based books and distributed them to publisher and online sources. Created a Social Media Marketing Strategy for the company focusing on Twitter, Facebook, Vine, Instagram, and Pinterest. Researched current trends, marketing courses, and events that marketers can present. Participated in brainstorming, preparation, and strategies for upcoming marketing presentations and books.



Hi View Real Estate

• United States
• Real Estate
• 1 - 100 Employee

• Research Analyst

  • May 2009 - May 2013

  Researched data, trends, and listings that could contribute/ benefit the company. Worked closely with agents and brokers of Hi View Real Estate. Created flyers and assisted in the process of contracts. Filed and reviewed contracts, paperwork, and appraisals. Researched data, trends, and listings that could contribute/ benefit the company. Worked closely with agents and brokers of Hi View Real Estate. Created flyers and assisted in the process of contracts. Filed and reviewed contracts, paperwork, and appraisals.



Danceworks

• Australia
• Performing Arts

• Choreographer, Instructor, and Receptionist

  • Aug 2010 - Jul 2012

  Created performances by instructing dancers in various dance styles. Assembled and organized productions, classes, and children’s dance camp. Managed sales, scheduling, and finances regarding students’ tuition and apparel purchases. Created performances by instructing dancers in various dance styles. Assembled and organized productions, classes, and children’s dance camp. Managed sales, scheduling, and finances regarding students’ tuition and apparel purchases.



Dog Run Repertory Theatre Company

• Production and Marketing Intern

  • Feb 2012 - Apr 2012

  Reviewed scripts and developed blocking of the Off-Broadway Production, The Soap Myth. Applied marketing background and skills by using Nielsen Systems and secondary research to advertise, promote, and publicize the show. Monitored and organized time, props, cast, and the design of the show. Reviewed scripts and developed blocking of the Off-Broadway Production, The Soap Myth. Applied marketing background and skills by using Nielsen Systems and secondary research to advertise, promote, and publicize the show. Monitored and organized time, props, cast, and the design of the show.