Content Marketing Specialist

• Feb 2023 - Present

Jr. Content Strategist

• Aug 2022 - Feb 2023

Outlined 20-35 content briefs per month for clients across legal, medical, and HVAC verticals. Collaborated with 30+ writer team in the production of content strategy to facilitate alignment with client goals. Developed monthly topics based on client goals and keyword research. Drove improvements to existing content through the applications of SEO best practices and topical research. ★HIGHLIGHTS★ Helped several legal, medical, and HVAC clients rank for an additional 200-1.2K keywords. Streamlined content editing process by creating a revamped editing style guide. Show less

Staff Writer

• Feb 2021 - Aug 2022

The Writique, voted best professional resume writing service in Kansas City, MO 2021, specializes in delivering customized professional documents designed to elevate professional branding while accelerating the job search. Craft and revise 70+ resumes and cover letters for clients undergoing major career transitions. Write and edit other career services content, such as eBooks, presentations, blogs, and articles. Formulate strategies to capture career impact, align experience to goals, and adhere to applicant tracking systems. Deliver five-star customer service throughout project touchpoints. ★HIGHLIGHTS★ ✔ Helped maintain The Writique’s perfect rating on Google Reviews, earning four positive testimonials for business in less than two months. ✔ Secured job-winning interviews for clients across all career levels. Show less

Resume Writer

• Aug 2020 - Jan 2021

Delivered 75+ order items, including critiques, resumes, and cover letters. Delivered 75+ order items, including critiques, resumes, and cover letters.

Resume Writer

• Mar 2020 - Aug 2020

Completed 50+ order items, including 20 resumes, 20 cover letters, and nine LinkedIn profiles. Awarded performance bonuses for 33% of eligible projects. Completed 50+ order items, including 20 resumes, 20 cover letters, and nine LinkedIn profiles. Awarded performance bonuses for 33% of eligible projects.

Copy Writer

• Sep 2019 - Jan 2020

Wrote, edited, and scheduled 10–25 organic social posts weekly while functioning as a community manager for seven Facebook, Twitter, and LinkedIn profiles. Supported content development initiatives for international agriculture client by distilling and summarizing highly technical information into press releases, emails, web content, and other promotional materials. Generated copy for advertisements and other print and digital mediums. Scheduled paid advertisements across Facebook and Twitter. ★HIGHLIGHTS★ ✔ Landed on Robert-Half’s highly recommended list for project excellence. ✔ Increased following of US Crop Facebook page by 46%. ★PROJECTS★ Whitepapers | Social Media Copy | Landing pages | Product Descriptions | Advertising Copy | Press Releases Show less

Client Success Strategist

• Jan 2018 - May 2019

Audited potential clients’ social media and other digital marketing practices and suggest areas of improvement. Created 75+ proposals for clients spending $1K – $5K monthly based on goals, budget, and current practices. Coordinated between clients and 3rd party vendors to execute 10 – 24 digital marketing campaigns per month, including programmatic display, search engine marketing, email marketing, paid social, social media management, and others. Wrote copy, headlines, and proposals ensuring compliance to best practices and brand strategy. Served as subject-matter expert during monthly reporting sessions with clients. ★HIGHLIGHTS★✔ Generated $158K in new business revenue. ✔ Led execution of $20K takeover to secure, positive ongoing relationship with six-figure client. ★PROJECTS★Proposals | Marketing Campaigns | Sales Support | FrontPage Takeovers | Reports & Audits Show less

Digital Ad Coordinator

• Oct 2016 - Jan 2018

Scheduled 5,000+ display, social, and paid search campaigns to run on the newsobserver.com and other websites serving the Raleigh-Durham market. Collaborated with a team of sales representatives, support staff, and vendors to ensure timely and accurate scheduling of our digital advertisements. Implemented and tested creative for display and rich media ads. Optimized line items towards key performance indicators and fulfillment. ★HIGHLIGHTS★✔ Reached number one for ad operations across five North and South Carolina papers through careful team collaboration. ✔ 100% fulfillment of ad orders for six consecutive months. Show less

Production Operations Assistant

• May 2016 - Aug 2016

Assisted in managing a team of 12 designers through the process of advertisement creation. Applied knowledge of AP Style, copyediting and design principles to proof 1,743 advertisements ensuring professional standards were met. Collaborated with the production team to create more than 300 high-quality publications distributed to colleges nationwide. Assisted in managing a team of 12 designers through the process of advertisement creation. Applied knowledge of AP Style, copyediting and design principles to proof 1,743 advertisements ensuring professional standards were met. Collaborated with the production team to create more than 300 high-quality publications distributed to colleges nationwide.

Writer, Editor, and Graphic Designer

• Sep 2013 - May 2016

Contributed 35+ features, blogs, and editorials to student publications including Blue & White Magazine, Her Campus Media, The Daily Tar Heel, Siren Magazine. Wrote headlines and edited articles for community papers The DurhamVOICE and the Carrboro Commons. Contributed 35+ features, blogs, and editorials to student publications including Blue & White Magazine, Her Campus Media, The Daily Tar Heel, Siren Magazine. Wrote headlines and edited articles for community papers The DurhamVOICE and the Carrboro Commons.

Student Caller

• Jun 2014 - Dec 2014

Raised more than $20,000 from 204 alumni and parents for various UNC departments including the Arts and Sciences, the School of Dentistry, and School of Information and Library Science. Established rapport with thousands of alumni to help update records. Contacted thousands of Alumni to inform them about various UNC initiatives. Raised more than $20,000 from 204 alumni and parents for various UNC departments including the Arts and Sciences, the School of Dentistry, and School of Information and Library Science. Established rapport with thousands of alumni to help update records. Contacted thousands of Alumni to inform them about various UNC initiatives.