Experience

OptimizeRx

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Associate Director of Digital Marketing/Ops

  • Sep 2021 - Present

  I own the lead nurture strategy and execution, making sure our prospects & customers receive a personalized nurture journey, always aiming for the next best action. I own the end-to-end process for how a lead flows through Hubspot - from entry point via a list or form, through scoring and categorization workflows, to nurture sequences and engagement with integrated campaigns, to customer engagement and retention. My metrics are audience development, engagement and retention. I'm responsible for… Show more I own the lead nurture strategy and execution, making sure our prospects & customers receive a personalized nurture journey, always aiming for the next best action. I own the end-to-end process for how a lead flows through Hubspot - from entry point via a list or form, through scoring and categorization workflows, to nurture sequences and engagement with integrated campaigns, to customer engagement and retention. My metrics are audience development, engagement and retention. I'm responsible for the development of our customer lifecycle stages and ensure strategic initiatives for each stage of the customer journey, which include onboarding, engagement, and retention. I lead with a customer-centric approach, driving insights into customer feedback and behaviors needed to deepen engagement, increase retention, and strengthen the customer experience. Show less



KREative Digital Marketing

• United States
• Advertising Services

• Owner

  • Aug 2011 - Present

  Greater Boston Empowering SaaS businesses with knowledge, services and tools to excel at persona based inbound marketing, marketing automation and full-funnel lifecycle marketing. KREative strengths for helping businesses: - Hubspot audits, training and strategy - Hubspot | CRM integrations - inbound marketing - identification of primary personas - development of content strategy - development of annual marketing strategy and execution plan based on business goals - creation… Show more Empowering SaaS businesses with knowledge, services and tools to excel at persona based inbound marketing, marketing automation and full-funnel lifecycle marketing. KREative strengths for helping businesses: - Hubspot audits, training and strategy - Hubspot | CRM integrations - inbound marketing - identification of primary personas - development of content strategy - development of annual marketing strategy and execution plan based on business goals - creation of lead-customer lifecycle process Show less


Thirty Capital
• United States
• Commercial Real Estate
• 1 - 100 Employee
• Senior Director Of Marketing

  • Jan 2021 - Sep 2021


Ncontracts - Risk & Vendor Management Software & Services

• Senior Digital Marketing Manager

  • Oct 2019 - Oct 2020

  Brentwood, Tennessee



SiteHawk, a Sphera company

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Demand Generation

  • Apr 2019 - Jul 2019

  I am the Pardot administrator. I drive demand from the top of the funnel all the way through the bottom of the funnel with lead generation and marketing automation. I support the sales and client services teams with the development of the entire lead to customer lifecycle (based on primary personas) and discovering points of engagement that can be automated for that particular persona in that particular part of the lifecycle. I am a leader for the internal content team - educating the… Show more I am the Pardot administrator. I drive demand from the top of the funnel all the way through the bottom of the funnel with lead generation and marketing automation. I support the sales and client services teams with the development of the entire lead to customer lifecycle (based on primary personas) and discovering points of engagement that can be automated for that particular persona in that particular part of the lifecycle. I am a leader for the internal content team - educating the team of the importance and definitions of SiteHawk's primary personas. I am also leading the team through the creation of a full company content strategy. I am also a member of the internal market research team. I help the team execute the client engagement plans using Pardot. Show less



EnergyLogic

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Apr 2018 - Jan 2019

  Created full-funnel demand generation, focused on persona-based inbound marketing using Hubspot marketing automation and Microsoft Dynamics integration.



Ingram Content Group

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Manager, Marketing Services

  • Dec 2017 - Apr 2018

  Greater Nashville Area, TN Lead and execute the development of platforms and services across Ingram Content Group to help generate direct to consumer demand for books.

• Senior Manager, Marketing IngramSpark | Aerio

  • Aug 2015 - Dec 2017

  Marketing manager for IngramSpark and Aer.io. Spark is a self publishing platform for individual authors to small - medium publishers. Aer.io is an online retail network. Contributions: - Launched LOB major website redesign in first 2 months - Developed site structure and navigation based on customer personas - Created content based on customer personas - Implemented inbound marketing strategy with content and social media calendars September… Show more Marketing manager for IngramSpark and Aer.io. Spark is a self publishing platform for individual authors to small - medium publishers. Aer.io is an online retail network. Contributions: - Launched LOB major website redesign in first 2 months - Developed site structure and navigation based on customer personas - Created content based on customer personas - Implemented inbound marketing strategy with content and social media calendars September 2015 - September 2016 - Blog page views were 2,770 2015 - 15,700 2016 - Increased organic traffic over 50% - Launched 3 successful lead generation campaigns - Increased prospect list 13K - Implemented Hubspot September 2016 Achievements: - Earned additional "start-up" LOB from success with first LOB - Won company "Stretch, Think, Win" Award 2x - Asked to participate in Ingram's first mentor program - Asked to participate in Ingram's Transformational Leadership program



Scott Fetzer Electrical Group

• Digital Marketing Manager

  • Apr 2014 - Mar 2015

  Fairview, TN Blog and Social Media Strategy (6 months) Increased website traffic 22 fold Increased organic website traffic 50 fold • Develop the marketing strategy for the company in line with company objectives. • Plan, coordinate and implement digital marketing campaigns including social media, landing pages, blog, paid advertising and email marketing. • Creation and publication of all marketing materials. • Manage and improve lead generation campaigns, measuring… Show more Blog and Social Media Strategy (6 months) Increased website traffic 22 fold Increased organic website traffic 50 fold • Develop the marketing strategy for the company in line with company objectives. • Plan, coordinate and implement digital marketing campaigns including social media, landing pages, blog, paid advertising and email marketing. • Creation and publication of all marketing materials. • Manage and improve lead generation campaigns, measuring results. • Overall responsibility for brand management and corporate identity • Monitor and report on effectiveness of marketing communications. • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. • Analyzing potential strategic partner relationships for company marketing. • Plan, develop and execute all web, SEO/SEM, marketing database, email, and social media initiatives. • Designed, built and maintain our the SFEG website and social media channels and paid advertising. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Collaborate with similar companies on blog opportunities • Manage any marketing vendor relationships. Show less



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• Digital Strategist

  • Apr 2013 - Apr 2014

  Greater Nashville Area, TN Work directly with clients to discover their business goals and needs. Gather information, research, build a digital solution and present how it will help achieve the clients goals. Follow up on current campaigns, meet monthly with clients to go over reporting, maintain an agency level relationship with each client which includes consulting on all digital solutions. Also need to manage the digital goals of my sales reps, influence their sales behavior and give digital knowledge to ensure… Show more Work directly with clients to discover their business goals and needs. Gather information, research, build a digital solution and present how it will help achieve the clients goals. Follow up on current campaigns, meet monthly with clients to go over reporting, maintain an agency level relationship with each client which includes consulting on all digital solutions. Also need to manage the digital goals of my sales reps, influence their sales behavior and give digital knowledge to ensure they will reach their goals. Train team on digital solutions to increase their knowledge base and credibility to clients in the digital realm. Present best practices and education on digital solutions for different industries and segments. Helped present Search/ZMOT to local Middle Tennessee Auctioneers group. Generated 10 digital audit requests. Co-presented Social Media to Middle Tennessee Home Builders Association. Generated 4 sales leads and 5 presentation leads for different organizations. Asked to do quarterly presentation for the MTHBA. Show less



GannettLocal

• Digital Account Manager

  • Mar 2012 - Apr 2013

  Greater Nashville Area, TN Work with client accounts to ‘Grow the Business’ – with a primary the focus on project management, up selling, retention, and renewals. Responsible for the day-to-day campaign aspects of accounts and act as the initial point of contact, proactive in reaching out to clients to update them with either positive or negative campaign performance, work alongside sales reps to assist with any marketing objectives, and look at campaign performance and make recommendations to clients.… Show more Work with client accounts to ‘Grow the Business’ – with a primary the focus on project management, up selling, retention, and renewals. Responsible for the day-to-day campaign aspects of accounts and act as the initial point of contact, proactive in reaching out to clients to update them with either positive or negative campaign performance, work alongside sales reps to assist with any marketing objectives, and look at campaign performance and make recommendations to clients. Act as the project manager for all projects for a specific account, responsible for hitting deadlines and working with fulfillment teams with any snags so the client’s experience is hitch-free. Require subject-matter expertise and initiative to stay ahead of changes and improvements to industry-related topics as well as applicable internal and external products used by the organization and competitors including website development (custom & template), email marketing, retargeting, SEO, PPC, social media, maps and reputation management. Show less



Driving Ambition, Inc.

• United States
• Truck Transportation
• 100 - 200 Employee

• Marketing & Communications Manager

  • Jan 2011 - Mar 2012

  La Vergne, TN Developed brand new marketing strategy for a quickly growing regional company. Redesigned company website to increase visitor usability and promote conversions. Implemented marketing processes such as the marketing schedule, tracking for newsletters and email blasts, create & manage job postings and tracking, website & blog analytics. Managed trade show and job fair schedule. Created and managed the company collateral for recruiting, hiring, sales, trade shows and… Show more Developed brand new marketing strategy for a quickly growing regional company. Redesigned company website to increase visitor usability and promote conversions. Implemented marketing processes such as the marketing schedule, tracking for newsletters and email blasts, create & manage job postings and tracking, website & blog analytics. Managed trade show and job fair schedule. Created and managed the company collateral for recruiting, hiring, sales, trade shows and conferences, advertising and signage for all office buildings. Designed trade show booth pieces including background display, side banners and table wrap-arounds. Administrated company blog and social media strategy. Redesigned & managed companies 3 monthly e-newsletters. Leader of Hubspot User Group - Indianapolis. Responsible for the continuous improvement and growth of the marketing department. Show less



AIRS, an ADP Company

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jan 2007 - Mar 2009

  Wilder, VT Managed and updated company website with new content, graphics, press releases and news articles. Coordinated and participated in promotional activities and trade shows, working with sales staff and managers to market products and services. Knowledge of principles and methods for showing, promoting, and selling products or services which included launches of new products, email campaigns, and website development. Designed website banners, graphics, and advertising.… Show more Managed and updated company website with new content, graphics, press releases and news articles. Coordinated and participated in promotional activities and trade shows, working with sales staff and managers to market products and services. Knowledge of principles and methods for showing, promoting, and selling products or services which included launches of new products, email campaigns, and website development. Designed website banners, graphics, and advertising. Investigated, compared and chose new webinar vendor. Composed procedure manuals for full webinar process. Handled all customer issues during webinar process and created all pre and post advertisements and follow-up. Evaluated customer research, market conditions and competitor data to report to sales team & relevant management by constructing and distributing the weekly “Digger Report” newsletter. Analyze email click and tracking data to determine campaign management process.

• Business Development Associate

  • Apr 2007 - Jan 2008

  Wilder, VT Planned and prioritized personal sales activities and customer prospecting towards achieving agreed business aims, managing personal time and productivity. Maintained and developed existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer satisfaction. Created and delivered attention grabbing verbiage within a ten second introduction window when prospecting… Show more Planned and prioritized personal sales activities and customer prospecting towards achieving agreed business aims, managing personal time and productivity. Maintained and developed existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer satisfaction. Created and delivered attention grabbing verbiage within a ten second introduction window when prospecting potential clients via telemarketing campaigns. Achieved monthly sales goals. Created training program for business development position. Trained the new business development specialist that came aboard.