Office Manager

• Sep 2020 - Present

Graphic Designer

• Sep 2011 - Present

https://kikirobinson.wixsite.com/portfolioFreelance Graphic Designer offering Services for Businesses, Brides, Babies and Beyond! KiKi Designs is a freelance graphic design studio specialising in print design with over 15 years experience and many years of freelancing.for BUSINESSES: Logos, Business Cards, Postcards, Flyers, Tickets & Posters for events, Magazine Adsfor PERSONAL: Wedding Stationary, Baby Shower, Birthday Invitations, Birth Announcements, Buck and Doe tickets and much more!!!• Manage projects from start to completion involved design, creation of files for printer, pricing and coordinating processes to meet deadline• Interact with client one-on-one to find the best design solution as per their requirement• Establish mutual trust, credibility and strong working relationships• Liaison with print suppliers and coordinate printing timelines• Create marketing material from conception to completion: small business brand identities, logos, magazine advertisements, brochures, invitations, magnets, fundraiser event posters and tickets• Maintain social media presence to grow sales FREE ESTIMATES. Please note that in order to give an estimate, I need to have a clear idea of what you want created, size, level of detail.Please email me at: kiki.designs@rogers.com for more information.

Marketing & Design Coordinator

• Jan 2017 - Feb 2019

• Website management & analytics; maintain existing and create new product listings; writing product copy; product photography; enhancements and day-to-day web operations as a result of Google Analytics• Manage email marketing strategy; plan, content/graphics; audience segmentation, deployment, analytics; maintain email client database• Social media management: creating, scheduling, and engaging with published content. Utilize analytic platforms to evaluate and report on performance• Utilize SEO in content writing for website and digital marketing platforms• Development and design of marketing campaigns and collateral: promotions, sell sheets, ads, email, direct mail, presentation templates• Manage marketing programs through copywriting, photography, graphic design, proofreading, editing, production and distribution• Support product launches from selection, samples, photography, to go-live for web• Manage new product communications and content releases• Create branded decks for sales events and national account meetings• Ensure company brand and message are maintained in communications• Collaborate with many departments to ensure accurate product and promotion content on marketing campaigns and website• Manage up to 10 tradeshows/events for both US & Canadian markets• Conduct quarterly customer surveys and analyze results

Marketing Associate

• Mar 2015 - Jul 2016

• Development of marketing and sales programs• Support marketing and sales promotions. Store contact and follow-up, store visits and audits, sales reporting and analysis, annual promotion planning• Establish and maintain website and social media channels• Design & maintain marketing materials and trade advertising• Coordinate trade shows and product demonstration days• Create new product specification sales sheets for promotion of product• Mock up jar labels for new products and edit existing labels• Maintained digital image library

Marketing Program Specialist

• Nov 1996 - Mar 2010

• Project Coordination involved planning, creating and implementing programs, promotions and advertisements based on the needs of the customer including writing, graphic design, proof-reading and editing marketing materials• Marketing Editor/Designer: customer communication through composition of announcements, advertisement and newsletters• Liaison with brand managers and agency to complete the production of a 600 page product guide and individual brand brochures• Managed budget of over $200K to promote product, approve funds for training, display, promotions, advertising, and trade shows• Merchandising Committee Chair: research involved interviews, analysis of merchandising tactics, web and trade show investigation. Proposed recommendations on strategy to management, coordinated project execution with our agency for the new Merchandising Program. • Coordinated our annual partnership program providing customers with relevant information on programs: marketing fund allowances, business planning, promotions, merchandising and training• Developed, implemented and maintained an innovative online marketing tool for customers to order programs, displays, and promotions• Managed the Literature Clerk job responsibilitiesCOORDINATOR• Planning, designing, production and coordination for marketing materials and programs including newsletters, push/pull programs, corporate advertising, booth displays, promotional items• Assisted in planning a three day sales conference with marketing activities, designing & developing collateral material, contests and giveaways, all of which complement our overall marketing strategy. • Manage direct mail programs, compilation of newsletters, creation of presentations• Implemented electronic pricing database with our distributors• Customer/employee communication through composition of product announcements, articles and advertisements• Coordination of the production/editing of product brochures and catalogues