Kristine Nash-Wong

Director of Entrepreneurial Services - SPARK East at Ann Arbor SPARK
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Ann Arbor, Michigan, United States, US

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Kathy Brodhag

Kristine is a true professional, committed to delivering excellence for her customers. She maintains a strategic focus while executing projects flawlessly. Kristine's vast experience in healthcare highlights her passion for the sector; her expertise includes pharma, managed care, marketing communications, and start-up environments. She also served as a valuable mentor to me when we worked together at HealthMedia, helping me grow personally and professionally. I would join her team to learn from and work with her again in a heart beat!

Terrell K. Holmes, MS

As my immediate supervisor, Kristine observed my working style and immediately adapted to get the best work out of me. She was patient and responsive while she educated me in health care and pharmaceutical marketing, yet she gave me the independence that I seek in my work. She was my greatest advocate at the agency, and worked very hard to develop my skill set and find opportunities for growth. Kristine was an exceptional supervisor and colleague, and I would welcome the opportunity to work with/for her again.

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Experience

    • United States
    • Non-profit Organizations
    • Director of Entrepreneurial Services - SPARK East
      • May 2021 - Present
    • Marketing Consultant
      • Oct 2011 - Present

      Providing specialized consulting for the unique needs of technology start-ups – ―B2B market strategy and positioning: comprehensive communication plans thru tactical execution ―Product management: assessment of market need, product roadmaps, and roll-out plans ―Customer engagement: account management and customer service SOPs / best practices ―Partner development: channel selection & communication / relationship management strategies Providing specialized consulting for the unique needs of technology start-ups – ―B2B market strategy and positioning: comprehensive communication plans thru tactical execution ―Product management: assessment of market need, product roadmaps, and roll-out plans ―Customer engagement: account management and customer service SOPs / best practices ―Partner development: channel selection & communication / relationship management strategies

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Strategic Marketing Mgr
      • Oct 2007 - Oct 2011

      Strategic planner and subject matter expert for business development/marketing teams and key accounts. Strategic planner and subject matter expert for business development/marketing teams and key accounts.

    • Advertising Services
    • 400 - 500 Employee
    • VP/Account Supervisor
      • May 2006 - Oct 2007

      Business development: establish and grow advertising accounts for health group. Business development: establish and grow advertising accounts for health group.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Pharma Marketing / Manager - Consulting Group
      • 2002 - 2005

      Development and implementation of strategies to gain and grow share within the pharma and managed care markets. Development and implementation of strategies to gain and grow share within the pharma and managed care markets.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account Executive
      • 1999 - 2001

      Worked on agency's largest managed care accounts: Cigna, UnitedHealthcare, Aetna Worked on agency's largest managed care accounts: Cigna, UnitedHealthcare, Aetna

Education

  • The City University of New York
    BS, Health Promotion
    1997 - 1999

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