Audience Development

• Sep 2020 - Present

Warner Bros Discovery Audience Strategy and Planning in collaboration with Paid, Owned, Multicultural, CRM, Lifecycle Marketing, Retention, MarTech, Data Science and Research teams Warner Bros Discovery Audience Strategy and Planning in collaboration with Paid, Owned, Multicultural, CRM, Lifecycle Marketing, Retention, MarTech, Data Science and Research teams

Digital Marketing Consultant/Creative Project Manager

• 2019 - Present

- Manage digital properties for independent individuals and brands including social media management, paid social, website development, Public Relations, digital strategy, digital production, creative content strategy and more.- Serve as a project manager across creative production by working with creative teams to ensure projects match brand guidelines and project outline and also are delivered according to project schedule.

Professional Speaker

• Jan 2015 - Present

2015: Girls, Inc NYC2018: Women In Media Conference - Limitless: Beyond the Glass Ceiling2019: American Advertising Foundation RAD Women2022: TechUp For Women San Diego2022: BricTV, Brooklyn NY

Manager, Digital Media and Programmatic

• Feb 2016 - Apr 2019

- Ran point on the strategic vision and roadmap inclusive of reviewing media assets, reviewing RFP's, for digital media across paid search, programmatic display, video content, digital radio, blog, e-commerce, email, and social to meet campaign objectives in the retail space - Spearhead implementation of Salesforce Data Management Platform to connect digital profiles, develop audience segmentation, and analyze customer behavior to drive business growth - Managed external agency partners for display, search, digital radio, FEP, and other digital campaigns as well as influencer campaign building and management Show less

Client Strategist

• Sep 2014 - Jan 2016

- Provided performance insights and optimizations to agency and client partners while managing media campaigns and delivering tangible results - Served as a strategic partner to agencies and key stakeholders during high level meetings to brainstorm innovative planning and expand client business according to marketing objectives - Provided performance insights and optimizations to agency and client partners while managing media campaigns and delivering tangible results - Served as a strategic partner to agencies and key stakeholders during high level meetings to brainstorm innovative planning and expand client business according to marketing objectives

Associate Account Manager

• Dec 2012 - Jul 2014

- Managed digital accounts and marketing campaigns through social channels and display media for Enterprise Rental Car Brands, Universal Pictures, Universal Studios Home Ent, and USA Network - Worked with departments including Production, Strategy, Creative, Paid Media, Community Management, Content/Design and Influencer Marketing to develop strategy, review concepts and develop client presentations - Managed digital accounts and marketing campaigns through social channels and display media for Enterprise Rental Car Brands, Universal Pictures, Universal Studios Home Ent, and USA Network - Worked with departments including Production, Strategy, Creative, Paid Media, Community Management, Content/Design and Influencer Marketing to develop strategy, review concepts and develop client presentations

Assistant Strategic Investment Planner

• Jun 2011 - Dec 2012

- Worked with Media Planners to develop digital media plans for all Caesars Entertainment properties - Analyzed campaign metrics and managed flowcharts and budgets to provide strategic recommendations - Built and maintained relationships with vendors while staying abreast of emerging technologies - Worked with Media Planners to develop digital media plans for all Caesars Entertainment properties - Analyzed campaign metrics and managed flowcharts and budgets to provide strategic recommendations - Built and maintained relationships with vendors while staying abreast of emerging technologies

Measurement and Analytics

• Jan 2011 - Jun 2011

- Worked under the director of M&A to do competitive analysis for brands such as Bob Evans and GlaxoSmithKline - Used Atlas to pull and track consumer data and metrics to report media performance - Assisted with campaign measurements to meet strategic objectives for various campaigns - Worked under the director of M&A to do competitive analysis for brands such as Bob Evans and GlaxoSmithKline - Used Atlas to pull and track consumer data and metrics to report media performance - Assisted with campaign measurements to meet strategic objectives for various campaigns

Media Planning Intern

• Jun 2010 - Aug 2010

- Partnered with 25 person team for planning, buying search and analytics for Electronic Arts - Analyzed ratings, impressions and pulled data metrics to generate weekly reports for EA labels (Games, Sports, Play) - Used MRI and other software for consumer analysis to understand how to better reach target audience - Partnered with 25 person team for planning, buying search and analytics for Electronic Arts - Analyzed ratings, impressions and pulled data metrics to generate weekly reports for EA labels (Games, Sports, Play) - Used MRI and other software for consumer analysis to understand how to better reach target audience

Communications Intern

• Sep 2009 - Dec 2009

Audience Development Intern

• May 2009 - Aug 2009

• Compiled report twice a week listing new technological advancements and developments taking place in social media • Completed competitive analysis between iVillage and competing networks to determine what trends other websites were following to gain and maintain fan base • Used Omniture and AdReady to read metrics by demographics create new advertisements to increase traffic to iVillage.com to be shown on various websites such as Yahoo and Google • Compiled report twice a week listing new technological advancements and developments taking place in social media • Completed competitive analysis between iVillage and competing networks to determine what trends other websites were following to gain and maintain fan base • Used Omniture and AdReady to read metrics by demographics create new advertisements to increase traffic to iVillage.com to be shown on various websites such as Yahoo and Google

Affiliate Program Manager

• 2009 - 2009

• Compiled list of aromatherapy and essential oil organizations to build a new database • Maintained direct contact with consumers by issuing and following up on surveys and conducting phone product interviews • Created a new email that would be distributed to all new affiliates using 1shoppincart.com by writing new text and incorporating product images to facilitate use of website • Compiled list of aromatherapy and essential oil organizations to build a new database • Maintained direct contact with consumers by issuing and following up on surveys and conducting phone product interviews • Created a new email that would be distributed to all new affiliates using 1shoppincart.com by writing new text and incorporating product images to facilitate use of website

Research and Ratings

• Jun 2008 - Aug 2008

• Compiled weekly ratings for Nickelodeon Television shows • Compared television, internet, and movie ratings to determine media trends • Compiled weekly ratings for Nickelodeon Television shows • Compared television, internet, and movie ratings to determine media trends