Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Vice President Media

  • May 2021 - Present

• Director, Media

  • Feb 2021 - May 2021



CMI Media LLC

• Director, Media

  • Jun 2016 - Jan 2021

  Parsippany, NJ - Responsible for the strategic management of all media planning services deliverables - Lead the overall media planning approach by linking media strategy and brand objectives - Client facing point of contact responsible to brand and marketing communication groups - Facilitate integration/ collaboration within agency - Provide best-in-class thinking and actions - Identify and bring forth new emerging media - Ensure financial responsibility - Mentor and encourage junior… Show more - Responsible for the strategic management of all media planning services deliverables - Lead the overall media planning approach by linking media strategy and brand objectives - Client facing point of contact responsible to brand and marketing communication groups - Facilitate integration/ collaboration within agency - Provide best-in-class thinking and actions - Identify and bring forth new emerging media - Ensure financial responsibility - Mentor and encourage junior staff Show less



SSCG Media Group

• United States
• Advertising Services
• 100 - 200 Employee

• Group Supervisor, Multichannel Media

  • Oct 2015 - Jun 2016

  Parsippany, New Jersey - Independently lead the strategic planning and tactical implementation of multichannel media campaigns across all professional media channels such as (but not limited to): online, mobile, print, convention/OOH, point of care, direct mail & peer to peer channels; ensure multichannel plans tie back to brand strategies - Oversee/manage all aspects of the media plan, including establishing media objectives and strategies, developing recommendations, tracking media expenditures to ensure… Show more - Independently lead the strategic planning and tactical implementation of multichannel media campaigns across all professional media channels such as (but not limited to): online, mobile, print, convention/OOH, point of care, direct mail & peer to peer channels; ensure multichannel plans tie back to brand strategies - Oversee/manage all aspects of the media plan, including establishing media objectives and strategies, developing recommendations, tracking media expenditures to ensure budget compliance, negotiation/buying, implementation and optimization - Evaluate and create new, bespoke media opportunities - Drive savings analysis reporting Show less



Ogilvy Health

• United States
• Advertising Services
• 500 - 600 Employee

• VP, Media Account Director

  • May 2014 - Oct 2015

  Parsippany, NJ - Providing multiple brand teams with multichannel marketing solutions to support brand uptake among health care professionals - Strategy and management for multiple client programs - Expertise in pre-launch, launch and post- launch marketing - Drive new business development - Pursue innovation - Management of internal agency team



Ogilvy Health

• United States
• Advertising Services
• 500 - 600 Employee

• Director, Integrated Media Strategy

  • 2010 - 2014

• Associate Media Director

  • 2008 - 2010



CommonHealth

• Media Supervisor

  • 2007 - 2008

• Senior Media Planner

  • 2005 - 2007

• Media Planner

  • 2003 - 2005

• Associate Media Planner

  • 2001 - 2003



Thomas Ferguson Associates

• Traffic Coordinator

  • 2000 - 2001