Experience

Clinical Trial Media

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Integrated Media Specialist

  • 1999 - Present

  Negotiate and place multi-million-dollar advertising schedules and media placements for broadcast television, radio, cable and digital platforms in national and international markets, specializing in patient recruitment.• Execute and manage effective media buys for clients in the clinical trial advertising industries from initial buy assessment, negotiations, and ongoing management and campaign stewardship, and final reporting / reconciliation.• Leverage historical learnings as a guideline to assist in the development of the media budget and strategy in collaboration with clients; monitor and assess ongoing campaign performance, and provide strategic analysis and perspective of campaigns.• Negotiate and purchase media buys in local TV and radio markets throughout the continental U.S. and Canada in addition to network cable and network radio in the U.S. Additional experience in purchasing broadcast TV and radio in Europe, South Africa, Australia, and New Zealand.• Establish and maintain strong advertising sales department and agency relationships on both national and local levels.• Negotiate schedules, costs, promotional opportunities and added value to obtain maximum media value for advertisers with media vendors; perform post-buy analysis and verification, and review/reconcile media vendor invoices for accuracy.• Maintain an up-to-date knowledge of media industry best practices, market conditions, and industry developments.• Interact directly with sales force to determine strategies and goals of their advertising campaigns.• Reconcile and schedule all make-good spots throughout advertising flights; resolve problem situations with media, often by communicating with media sales managers.



Power Media Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Broadcast Media Buyer

  • 1999 - 2018

  Negotiate and place multi-million-dollar advertising schedules and media placements for broadcast television, radio and cable on a local and national basis.• Execute and manage effective media buys for clients in the direct response advertising industry from initial buy assessment, negotiations, and ongoing management and campaign stewardship, and final reporting / reconciliation.• Negotiate and purchase media buys in local TV and radio markets throughout the continental U.S. in addition to network cable and network radio in the U.S. • Establish and maintain strong advertising sales department and agency relationships on both national and local levels.• Negotiate schedules, costs, promotional opportunities and added value to obtain maximum media value for advertisers with media vendors; perform post-buy analysis and verification, and review/reconcile media vendor invoices for accuracy.• Maintain an up-to-date knowledge of media industry best practices, market conditions, and industry developments.• Interact directly with clients and sales force to determine strategies and goals of their advertising campaigns.• Reconcile and schedule all make-good spots throughout the advertising flights; resolve problem situations with media, often communicating with media sales managers.



Clinical Trial Media and Power Media

• Junior Broadcast Media Buyer

  • 1996 - 1999



Time Warner Sound Exchange

• Customer Service Supervisor

  • 1993 - 1996

  Supervised a team of five Customer Service Specialists at an in-bound call center and warehouse for a mail-order catalog company that sold music CDs and a variety of music collectables and nostalgia.• Provided leadership and direction in the areas of Customer Service, Payment Processing, Data Entry, and Correspondence.• Scheduled staff, monitored inbound call traffic, and ensured efficient distribution based on staff availability.• Created and maintained statistical production reports concerning employee productivity, and call center activity for the V.P.• Handled and immediately resolved all customer issues received through various agencies (i.e. BBB, Attorney General, etc.).



News 12 Long Island

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Production Assistant

  • Sep 1992 - Jan 1993



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Production Intern

  • May 1992 - Aug 1992

  Served as a Production Intern at CNN "Showbiz Today" Served as a Production Intern at CNN "Showbiz Today"