Business Development Manager

• Feb 2020 - Present

Founder, Catering Manager and Event Planner

• Apr 2009 - Present

• Provide event management and pastry catering for small-to-large, high-end private events.• Plan the event and partner with décor designer to design and create event ambiance.• Identify, negotiate with and manage third-party vendors.• Drive site selection process, venue organization and day-of-event management.• Design, formulate and prepare baked goods for events. • Provide event management and pastry catering for small-to-large, high-end private events.• Plan the event and partner with décor designer to design and create event ambiance.• Identify, negotiate with and manage third-party vendors.• Drive site selection process, venue organization and day-of-event management.• Design, formulate and prepare baked goods for events.

Business Development Leader

• Sep 2018 - Feb 2020

• Reporting to the owner, serve as the company’s hunter and farmer, targeting new business opportunities and cultivating successful long-term relationships that generate recurring revenue.• Collaborate to create the marketing strategy to strategically grow the business.• Design promotional materials, run corporate events, provide venue consultation, develop and track the marketing budget, capture leads and provide follow-up to promote the brand, nurture high-potential leads and develop and foster relationships.• Promote company brand to commercial sites, property managers and board members by in-person visits and industry events throughout the tri-state area (NJ, NY, PA).• Manage logistics for conferences, tradeshows, meetings and customer events.• Consistently meet or exceed all sales goals.

Communication Manager, GE Plastics (now SABIC), Global Marketing & Americas

• Jun 2006 - Mar 2009

• Led corporate communications across global market segments, including strategic planning, budgeting, event management, logistics, promotional material production and web development.• Drove development and execution of customer innovation seminars in 22 states, including site selection, budget, catering, registration, promotional items, follow-up, A/V. Over 2,000 attendees.• Served as communications representative to the internal Planning Committee for the Americas’ commercial sales meeting (300+ attendees)....o Integrated corporate branding to support cross-selling....o Developed and produced employee information tool kits....o Introduced competitive team-building activity to train employees on market segments and products while raising money for charity.• Supported planning and implementing the Aircraft Interiors Trade Show in Hamburg, Germany.• Partnered with global communications leader and chief marketing officer to develop marketing communication strategic plan, budget and prioritization.• Standardized new product package information, design and production, supporting more than $16 million annually in new business.• Served on team leading new corporate brand identity following the divestiture of GE Plastics....o Led presentation of brief to selected advertising agencies on two potential outcomes....o Invited agencies to submit proposals and helped in the review and selection process.

Global Marketing, Branding, Events and Communications, GE Plastics (now SABIC)

• Oct 2000 - Mar 2009

• Communication Manager, Global Marketing & Americas, Pittsfield, MA, June 2006 to March 2009• Branding Manager, Pittsfield, MA, March 2005 to June 2006• Commercial Black Belt, Six Sigma Instructor, Exton, PA, December 2002 to March 2005

Branding Manager, GE Plastics (now SABIC)

• Mar 2005 - Jun 2006

• Led global marketing branding program for virtually indestructible polycarbonate product.• Drove communication strategy for display and optical film including product introduction,multimedia trade show booth management and PR strategy resulting in 350+ qualified leads.• As liaison to Coachman, a key transportation client, developed customer-focused campaign tomarket innovative GE plastics to transportation segment....o Solicited bids from external agencies....o Managed ingredient branding, web-based communication and training....o Coordinated integration into client’s annual distribution sales meeting....o Secured $17 million contract through collaboration with Coachman and access to $180million in sales revenues from US transportation industry.• Negotiated and implemented global, third-party branding program agreements as part of GE’sInternational Olympic Committee branding contract.• Championed naming process for new product series including engaging outside agencies andimplementing an internal, web-based contest leading to trademarked name.• Updated product line business literature in the format of a design guide that could be used as aprimary sales and marketing tool to support growth and development....o Coordinated cross-functional team of external suppliers....o Developed process for legal review and corporate brand compliance....o Streamlined process, shortening timeline from nine to three months to meet launchdeadline.

Commercial Black Belt, Six Sigma Instructor

• Dec 2002 - Mar 2005

• Led Black Belt project to drive process improvements for billing, decreasing customer complaintsmore than 400% and customer complaint resolution cycle time by over 250%.• Supported multi-functional team in initiation of a customer solution center that improvedcomplaint responsiveness.• Coached Black Belts, led Green Belt training workshops and conducted first-project mentoring,test refreshers and weekly project reviews.• Worked with GE Plastics’ global issue resolution team on Black Belt project that reduced cycletime 50% and customer sample production/transportation time nearly 400%.• Recognized for managing the Asia order prioritization and execution process, improvingcommunication between US and Asia Pacific and leading to new process for Malaysia orders.• Proposed, organized and led fundraiser for local women’s shelter, establishing alliances among 60employees across the Philadelphia Hub. Promoted to Philadelphia Philanthropy Hub leader.

Manager, ColorXpress (GE business venture)

• Oct 2000 - Dec 2002

• Marketed high-speed color development services for plastic parts and strategically supportedbroad customer base ranging from cosmetics companies to Fortune 500 manufacturers.• Conceived and directed event to capitalize on Industrial Design Society of America NationalConference in Boston....o Secured speaker Michael Graves, one of the world’s top-ten industrial designers....o Invited 300 customers and GE executives to visit customer innovation center (CIC) on site,increasing CIC traffic, including five return visits within 45 days, and generating new leads.• Coordinated and directed high-profile events to establish brand recognition, rapport andawareness in the industrial design community.• Developed customer experience to differentiate products based on color and unique appearance.• Designed and launched a satellite Innovation Studio in California.• Transitioned Apple, a top-five account, to CIC and developed standard production process plan tomanage color standards.• Served as color design liaison to the corporate GE marketing team and collaborated with leadingindustry designers (Apple, Segway, etc.) to develop new colors and effects in plastic materials.• Managed a color development and pellet production staff of six in multiple US locations.• Directed transition plan that reduced personnel 67%.

Strategic Account Executive

• Mar 1999 - Oct 2000

• Worked with packaging engineers, designers and specifiers of color to develop packaging for newand established products.• Implemented multi-functional teams to manage domestic and international accounts. • Worked with packaging engineers, designers and specifiers of color to develop packaging for newand established products.• Implemented multi-functional teams to manage domestic and international accounts.

Account Manager (BP Amoco Chemical Company)

• Feb 1998 - Mar 1999

Sales and Marketing, Exxon Chemical Company

• Jun 1989 - Feb 1998

• Sales Representative, Buffalo Grove, IL January 1996 to February 1998• Senior Marketing Communications Specialist, Linden, NJ June 1989 to January 1996 • Sales Representative, Buffalo Grove, IL January 1996 to February 1998• Senior Marketing Communications Specialist, Linden, NJ June 1989 to January 1996