Executive Director

• May 2023 - Present

Independent Public Relations and Marketing Communications Consultant

• Jun 2021 - May 2023

Senior Director of Corporate Public Relations and Media Relations

• 2013 - May 2021

Executive leader of a 20+person team of communication, experiential, editorial, and public relations professionals. Worked closely with a broad range of communications, marketing, and brand professionals across the organization, as well as external agencies, to ensure public relations and communications initiatives were on-equity and effectively implemented. Responsible for public relations and communications strategy, initiatives, and activities for 30+ distinct brands with a focus on top-tier media. Show less

Director Fine Wine Public Relations

• 2009 - 2013

Directed planning, preparation, and dissemination of publicity and goodwill information across all premium brands in all appropriate media channels. Drove public relations and media efforts by developing and executing strategies that maximized paid, earned, and shared media for brand marketing initiatives. Oversaw all media initiatives, including the top echelon of journalists.

Director of Fine Wine Marketing

• 2003 - 2009

Responsible for strategic development, direction, and marketing mix for a premium domestic and international wine brands portfolio. Oversaw the development and implementation of brand-consumer platforms and initiatives. Leveraged consumer insights, data, and research to effectively develop brand-building consumer and trade initiatives. Delivered annual brand plan and business review to Marketing Leadership and cross-functional team members. Responsible for a multi-million-dollar marketing budget across the fine wine portfolio. Show less

Senior Marketing Manager Fine Wine Portfolio

• 2000 - 2003

Managed strategic brand-building initiatives for an assigned portfolio of fine wine brands

Division and Area Sales Manager

• Jan 1996 - 2000

Sales and Distributor Management responsibilities in Washington and throughout seven states in the NW region. Distributor oversight and management for on-premise and fine wine retail portfolio. National and regional account management. Oversaw all aspects of wine education for NW sales and trade network.

On Premise Sales Manager

• 1991 - Aug 1995

Illinois State Sales Manager for Fetzer Vineyards and broader Brown Forman Wine Division. Oversaw distributor programming, key account calls, and fine wine trade accounts. Illinois State Sales Manager for Fetzer Vineyards and broader Brown Forman Wine Division. Oversaw distributor programming, key account calls, and fine wine trade accounts.