Experience

The Source

• France
• Advertising Services
• 1 - 100 Employee

• Creative Team Lead, Netflix

  • Jan 2021 - Present

  -Launched Netflix France's TikTok account, the top performing brand account in France in terms of engagement (60K avg interactions per post) and audience (3M followers within 18 months post-launch) -Lead creative strategy & production for Netflix France TikTok & Youtube channels -Develop creative concepts & strategies for mobile-first ads, directly with international clients and social media platforms (TikTok, Facebook/Instagram, Youtube, Snapchat) -Manage a team of Junior Creative Strategists -Brief & collaborate with motion designers, art directors, photographers, TikTok creators, etc. -Manage integrity of production: scheduling, creative resourcing, budgeting, project assets and licensing Clients: Netflix, Galeries Lafayette, Nuxe, Coca Cola, Schweppes, Twix, NYX, Maison Margiela Parfums Show less



WILD & The MOON

• France
• Restaurants
• 1 - 100 Employee

• Global Communications & Brand Manager

  • Mar 2020 - Jan 2021

  -Creation and implementation of 360° communication plans for product launches, restaurant openings, events, collaborations & CSR campaigns. -Responsible for visual brand identity in collaboration with the art director - packaging, retail labels, visual merchandising, social media & newsletter content. -Development of social media strategy for global accounts and future franchises, including the conception and management of content creation. -Increased brand loyalty during the COVID-19 quarantine through social media activations, despite the complete shut down of our restaurants - achieving the 5th most engaging Retail Food Instagram account in France during S1 2020 according to Social Bakers. Show less



Mazarine

• France
• Advertising Services
• 200 - 300 Employee

• International Social Media Manager

  • May 2016 - Mar 2020

  - Provide strategic planning, content conception and copywriting for new client pitches, activations & ongoing editorial calendars - Conceptualize & manage content creation with the creative teams (artistic directors, motion designers, photographers, production agencies, etc) - Focus on luxury brands (champagne & spirits, beauty & cosmetics, automobile) - Manage content at the global level for clients from the LVMH, L'Oréal, PSA, Clarins groups - Develop & execute long term digital brand strategies - Moderate social media communities - Monitor User Generated Content - Analyze & report on KPIs to deliver ongoing recommendations Clients: Perrier Moët&Chandon Calvin Klein Fashion Clarins DKNY Fashion & Perfume DS Automobiles Roger&Gallet Grand Marnier Lancôme Lillet Signal Suze New business won: Clarins, MyClarins, Guerlain Show less



Dealer.com

• United States
• Software Development
• 700 & Above Employee

• SEO Analyst, Premium Accounts

  • Jun 2014 - Apr 2016

  Execute search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building. Continually evaluate and improve effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks. Present substantiated recommendations for changes that have a direct bearing on SEO results, such as domain issues, dealer-editable content, and custom page creation which would need to be implemented or approved by client. Be familiar with the operational structure and products of the clients in our vertical market(s), and their use of digital marketing solutions to drive leads and support branding objectives. Respond to support issues involving internal and external customers efficiently and effectively. Demonstrate SEO expertise through preparation and delivery of professional and engaging SEO presentations in response to customer requests for campaign analysis, expanded definition of product features & benefits, and assist Sales/Account Management team in overcoming customer objections. Stay abreast of new developments and changes in organic search; proactively share best practices, trends and tips with team, and actively research, test and propose new approaches to improving organic rankings and results for Dealer.com accounts. Show less



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Campus Sales Marketing Representative

  • Jan 2014 - May 2014

  Promote discounted New York Times college rate digital subscriptions by planning and executing unique branding and marketing strategies specific to the University of Vermont. Promote discounted New York Times college rate digital subscriptions by planning and executing unique branding and marketing strategies specific to the University of Vermont.



Tech Vault

• South Burlington, Vermont

• Marketing Intern

  • Jan 2014 - May 2014



Vermont Energy Education Program (VEEP)

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Outreach & Media Specialist

  • Jun 2013 - Dec 2013

  Support the development and growth of VEEP's community outreach, social media and marketing efforts. -Social Media Plans for Facebook & Twitter -Update/Upgrade Mailing List -Edit and Develop Content for the Whole School Energy Challenge Blog (http://wsecblog.wordpress.com) Support the development and growth of VEEP's community outreach, social media and marketing efforts. -Social Media Plans for Facebook & Twitter -Update/Upgrade Mailing List -Edit and Develop Content for the Whole School Energy Challenge Blog (http://wsecblog.wordpress.com)



People Making Good PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media/PR Intern

  • Jun 2013 - Aug 2013

  -Social Media Plans -Twitter, Facebook and Pinterest for Businesses/Brands -Measurement & Monitoring of Social Media -Blog Research and Pitching -Social Media Plans -Twitter, Facebook and Pinterest for Businesses/Brands -Measurement & Monitoring of Social Media -Blog Research and Pitching



Collège Privés Saint Germain de Charonne

• Paris Area, France

• English Teaching Assistant

  • Feb 2013 - Jun 2013

  Assist in teaching English as a foreign language to ten and eleven year old French natives. Assist in teaching English as a foreign language to ten and eleven year old French natives.



Plato's Closet

• Social Media Coordinator / E-Marketing

  • Dec 2011 - Jan 2013

  -implemented the company's first social media accounts & strategies-designed and developed company's webpage -managed & created content for VIP E-mail Club (through the use of Constant Contact), Company's Foursquare, Instagram and Facebook accounts

• Assistant Manager

  • Jul 2011 - Jan 2013

  -Manage and motivate a team of up to 34 employees to increase sales and ensure efficiency at the number two Plato's Closet franchise location out of over 200 locations throughout North America-Lead staff meetings-Insure that all store associates understand and support the pursuit of superior service-Tour the sales floor regularly, identify and resolve urgent issues-Support and execute all merchandise buys as determined beneficial-Maintain appropriate security procedures including computer cash register and open/close procedures-Deliver staff performance reviews Show less