Kristina Kelly

Digital Media Specialist at City of Wylie, Texas
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Location
Dallas-Fort Worth Metroplex

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Experience

    • United States
    • Government Administration
    • 100 - 200 Employee
    • Digital Media Specialist
      • Jan 2022 - Present
    • Real Estate
    • 1 - 100 Employee
    • Freelance Graphic Designer
      • Jan 1998 - Present
    • Marketing Coordinator
      • Sep 2015 - Mar 2017
    • International Trade and Development
    • Senior Marketing Designer
      • Oct 2010 - Jan 2015

      Solely responsible for art direction, company branding, design and production of a diverse range of media including segment catalogs, product brochures, digital marketing and promotional publications (online/print/trade show), posters, POS displays, logos, sales collateral, client presentations, newsletters, email marketing, packaging, product tools and advertising. Maintained brand development and web site traffic growth. Organized and implemented re-design of website; carried out SEO tasks including Facebook, LinkedIn, YouTube, Twitter. Planned, organized and managed events, trade shows and client training; managed logistics, created and designed collateral and promotional materials. Consistently completed projects on a timely basis while working with multiple deadlines and multiple teams. Show less

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Senior Marketing Coordinator
      • Jul 2008 - Oct 2010

      Independently responsible for developing logos, selling tools, website, merchandising, client presentations, direct mail and e-mail marketing. Instituted brand guidelines across a new organization. Successfully launched promotional website. Focused promotions, link exchanges and advertising toward regional exposure. Used SEO to increase traffic to over 500% in first year. Organized workshop-selling seminars and Counter Days with partners, demonstrating value with product exclusivity. Awarded TED Magazine’s Best of the Best award in four categories (2009), for Literature/Selling tools, Direct Promotions, Merchandising and Website Design. Show less

    • United States
    • Media and Telecommunications
    • 1 - 100 Employee
    • Production Coordinator
      • Aug 2005 - Feb 2007

      • Provided visual solutions to communicate specific messages • Developed creative print and online media including brochures, advertisements, promos, newsletters, emails and ad banners using a strong sense of concept development, layout composition, color theory and typography • Designed and constructed multiple diverse websites using HTML, CSS, Flash, Javascript and Photoshop • Administered the upkeep of multiple websites making necessary updates, editing content to benefit visitors, verifying HTML validity and enforcing style consistency • Coordinated print production schedules, print specifications, pre-flights and proof readings Show less

    • Senior Web Designer
      • Mar 2000 - Mar 2003

      • Executed design solutions under tight deadlines in team environment to plan and update corporate product sites • Introduced creative concepts to product owners and helped facilitate design ideas to the design and coding groups • Participated in usability testing while performing overall systems testing and troubleshooting • Projects included redesigns of corporate Internet and intranet sites, Flash application product demos, newsletter creation and distribution, design and implementation of new portal site Show less

Education

  • Texas Tech University
    Bachelor of Arts (BA), Graphic Design
  • The University of Texas at Dallas
    Bachelor of Arts (BA), Literature

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