Experience

Think Power Solutions

• Utilities
• 1 - 100 Employee

• Director of Marketing Strategy

  • Apr 2023 - Present



Vortex Companies - Trenchless Infrastructure Rehabilitation Solutions

• United States
• Utilities
• 100 - 200 Employee

• Director of Marketing, Brand Management

  • May 2022 - Apr 2023



Christensen Building Group, LLC

• United States
• Construction
• 1 - 100 Employee

• Director Of Marketing & Business Development

  • Dec 2020 - May 2022



Swagelok

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Director of Marketing

  • Jul 2016 - Dec 2020

  Swagelok West Houston provides high quality fluid system solutions for the oil and gas, chemical and petrochemical, semiconductor, power and alternative fuel industries. Key responsibilities included: •Created and executed marketing strategies that drove sales, retention efforts & brand recognition •Led the development, implementation, and tracking of annual business plan including market and business analysis, customer segmentation, sales forecasting, and key growth initiatives •Directed cross-functional teams to deliver marketing programs, including product introductions, strategic initiatives, and promotional events •Managed marketing agency relationships and inspired breakthrough marketing plans •Executed digital strategy including, SEO, SEM, social media, and email campaigns •Designed and executed omni-channel marketing campaigns and allocated budget to maximize ROI •Standardized CRM processes including lead & opportunity tracking, customer onboarding, and marketing campaign follow-up •Instituted formalized sales account planning process to enhance agility, decision-making, and resource alignment •Led Inside Sales Program and supervised Inside Sales Manager •Created executive-level presentations for the President and other key executives •Spearheaded additional cross-company internal initiatives, including events and internal engagement activities •Presented new ideas, creativity, and insights to be leveraged across all media touchpoints Show less



Superior Energy Services

• United States
• Oil and Gas
• 700 & Above Employee

• Marketing Manager, Marketing Campaigns

  • Aug 2014 - Jun 2016

  Identified as a high potential candidate and promoted by the VP of Marketing to develop a Marketing Campaigns department from the ground up. This was an exciting opportunity to utilize my leadership skills to grow a team and establish a presence in the organization. Key responsibilities included:•Promoted by VP of Marketing to develop Marketing Campaigns department from the ground up•Managed a marketing budget in excess of $2M•Developed and implemented strategic marketing campaigns and programs to support SPN value proposition•Supervised two direct reports, driving excellence in performance and motivation•Led large-scale corporate rebranding initiative that impacted 30+ brands and 14K+ employees •Developed executive presentations for key leaders for Board of Directors Meetings, Executive Conferences, and Investor Relations Presentations•Designed KPI dashboard to measure key marketing initiatives and programs•Collaborated with business unit leaders to create cohesive, stakeholder-focused marketing plans•Presented innovative marketing ideas and recommendations to the VP of Marketing •Constructed detailed stakeholder mapping model to increase efficacy of campaigns Show less

• Marketing Analyst

  • Aug 2013 - Aug 2014

  Assisted the Director of Marketing Strategy with the start-up of the Marketing Strategy Department. Through the establishment of strategic programs and reports we were able to engage key stakeholders across organization to drive value and create buy-in. Key responsibilities included: •Supported the Director of Marketing with the start-up of the Marketing Strategy Department •Spearheaded the development of a new brand strategy for large-scale rebranding initiative •Conducted detailed market research to analyze competitors, determine brand perceptions, and understand customer needs•Created ad hoc reports for Business Unit leaders to identify new market opportunities and maintain market position •Launched formal market intelligence report that provided executives with key customer insights including press releases, CAPEX, areas of operation, production data, and revenue •Pioneered employee and customer survey program to help Business Units improve satisfaction, productivity, and brand equity •Conducted customer and employee satisfaction surveys and presented findings and recommendations to Business Unit Leaders•Maintained market reports and subscriptions company-wide Show less



U.S. Money Reserve

• United States
• Retail
• 100 - 200 Employee

• Media Buyer/ Marketing Coordinator

  • Jul 2010 - Aug 2013

  Led key print and digital marketing campaigns to generate leads and develop loyal customer base. Through identifying key trends in customer buying patterns I was able to develop successful campaigns to drive retention marketing. Key responsibilities included: •Developed and implemented marketing strategies that supported business and financial objectives •Managed direct mail campaign with a budget in excess of $5M annually •Led key initiatives that increase sales, build product awareness, and boost lead generation •Assisted CMO with the tracking and performance of SEO and paid search efforts •Coordinated marketing initiatives for new product launches •Monitored all ad placement for accuracy, prepared post buy analysis, and optimized buys accordingly •Led new hire sales agent marketing training Show less



AT&T Hotel and Conference Center

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Intern

  • Jan 2010 - May 2010

  Served as a marketing consultant to lead project that focused on improving customer satisfaction, increasing brand awareness, and driving revenue. Key responsibilities included: •Worked on a 5 member consulting team to evaluate the AT&T Conference Center’s marketing strategy •Designed and administered surveys among the UT community and the general public •Analyzed qualitative data obtained from respondents and identified key drivers of customer satisfaction •Presented findings and created recommendations to improve overall customer satisfaction Show less



RediClinic

• Houston, Texas

• Accounting Intern

  • May 2007 - Aug 2007

  • Developed a system of organization for accounts payables • Booked accounts payables in QuickBooks • Gathered and organized documents for annual audit • Organized collection project for uncollected service revenue • Developed a system of organization for accounts payables • Booked accounts payables in QuickBooks • Gathered and organized documents for annual audit • Organized collection project for uncollected service revenue