Kristina Aguilar

Email Marketing Specialist at Factory Authorized Outlet
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Contact Information
Location
Covina, California, United States, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Email Marketing Specialist
      • May 2015 - Present

      • Collaborate with the VP of Sales and the Art Director to develop email campaigns to promote products and services • Responsible for generating the email content, design, programming, and deployment • Track and analyze email statistics and develop spreadsheets to send out on a weekly basis • Monitor and maintain several databases and communicate customer inquiries to their appropriate channels • Collaborate with the VP of Sales and the Art Director to develop email campaigns to promote products and services • Responsible for generating the email content, design, programming, and deployment • Track and analyze email statistics and develop spreadsheets to send out on a weekly basis • Monitor and maintain several databases and communicate customer inquiries to their appropriate channels

    • United States
    • Banking
    • 1 - 100 Employee
    • eMarketing Specialist
      • Nov 2011 - May 2015

      • Research, identify and present opportunities to achieve company sales goals through available electronic delivery channels, including email marketing, social media, online advertising and the company websites • Manage Marketing vendors and agencies in the creation and development of print and online projects that include the rebranding campaign, product brochures, marketing collateral, direct mail, and advertisements • Responsible for front end user interface design of corporate website and mobile app, as well as the design of digital and print creative assets while working closely with programmers and internal stake holders • Strategize and execute integrated social media programs to build brand awareness, increase social media engagement, and track monthly results; campaigns included contests and giveaways resulting in an increase of 3,500 Facebook fans within one year • Facilitate ongoing assessments of online channels via data analysis and online surveys • Research eMarketing industry trends and develop new online strategies in support of company objectives • Provide creative support to branches for internal and external marketing materials such as newsletters, lobby posters, brochures, disclosures, point-of-sale, direct mail, web-page and alternative media, etc Show less

    • Brand Marketing Coordinator
      • Oct 2010 - Oct 2011

      • Manage the Universal CityWalk website and work directly with the Online team to process requests, update the Universal CityWalk events calendar, and update the Universal CityWalk mobile sites: English and Spanish versions • Collaborate with the Marketing SVP, VP, and Director in presenting, reviewing, routing, and execution of marketing materials • Assisted in the development of Universal CityWalk’s new “Awesome Date” program: developed operations manual, guest survey, daily tracked sales, and acted as a liaison between Universal CityWalk Cinemas and participating restaurants to schedule quarterly meetings • Collect data, develop write-ups, present to upper management and deploy three monthly newsletters • Responsible for generating purchase orders and overseeing of media and project payments • Maintain over 70 tenants on Universal CityWalk by responding to tenant questions, researching and collecting data, arranging meetings, communicating specifications of marketing materials and assisting with the execution of those resources • Manage semester interns by maintaining constant communication of projects, overseeing the execution of tasks and following through with daily duties: social media updates, weekly hotline, and marquee updates Show less

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Office Manager
      • May 2003 - Sep 2010

      • Create and distribute direct mail, flyers, brochures, and advertisements in newspapers, postcards and online • Responsible for maintaining accurate and up-to-date information for accounting, taxes, and listing status • Maintaining and completing files to provide organization and protection of client's personal information • Delegate daily responsibilities, implement weekly meetings, and provide training sessions to internal staff • Create and distribute direct mail, flyers, brochures, and advertisements in newspapers, postcards and online • Responsible for maintaining accurate and up-to-date information for accounting, taxes, and listing status • Maintaining and completing files to provide organization and protection of client's personal information • Delegate daily responsibilities, implement weekly meetings, and provide training sessions to internal staff

    • Campus Relations Intern
      • Sep 2009 - Mar 2010

      • Collaborate with East Coast counterpart in researching data for strategic recruiting and diversity statistics, enabling the department to gain an understanding of best practices across entertainment companies • Support Coordinator and Specialist in sourcing resumes via Kenexa Brassring, scheduling phone screens, conducting phone interviews, and handling communications with intern population; onboarded via Oracle once applicant is hired • Assist with intern event coordination by creating RSVP, email invitations, scheduling rooms, and managing logistics for the event • Developed the improvement plan of the NBCU internship program website • Liaison in the coordination of a networking event planned by three interns Show less

Education

  • California State Polytechnic University, Pomona
    Bachelor's Degree, Marketing and Human Resources Management
    2005 - 2010

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