Kristina Zito
Head of Sales, Eastern Region at Authentic Vacations- Claim this Profile
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Bio
Sarah Wilson-Ferry MBA, PMP, CSM
Every once in awhile you are lucky enough to come across a person like Kristina in your profession! Kristina is not only knowledgeable, hard-working and passionate about what she does, but she is kind, uplifting and driven to improve whatever mission she is a part of! As a person who manages her own company and contributes to the sales and marketing efforts of several hotels, she also finds time to lead, mentor and nurture her vast network of relationships across the northeast and nationwide. Any organization would be lucky to have Kristina as a part of their team- hands down! .
Sarah Wilson-Ferry MBA, PMP, CSM
Every once in awhile you are lucky enough to come across a person like Kristina in your profession! Kristina is not only knowledgeable, hard-working and passionate about what she does, but she is kind, uplifting and driven to improve whatever mission she is a part of! As a person who manages her own company and contributes to the sales and marketing efforts of several hotels, she also finds time to lead, mentor and nurture her vast network of relationships across the northeast and nationwide. Any organization would be lucky to have Kristina as a part of their team- hands down! .
Sarah Wilson-Ferry MBA, PMP, CSM
Every once in awhile you are lucky enough to come across a person like Kristina in your profession! Kristina is not only knowledgeable, hard-working and passionate about what she does, but she is kind, uplifting and driven to improve whatever mission she is a part of! As a person who manages her own company and contributes to the sales and marketing efforts of several hotels, she also finds time to lead, mentor and nurture her vast network of relationships across the northeast and nationwide. Any organization would be lucky to have Kristina as a part of their team- hands down! .
Sarah Wilson-Ferry MBA, PMP, CSM
Every once in awhile you are lucky enough to come across a person like Kristina in your profession! Kristina is not only knowledgeable, hard-working and passionate about what she does, but she is kind, uplifting and driven to improve whatever mission she is a part of! As a person who manages her own company and contributes to the sales and marketing efforts of several hotels, she also finds time to lead, mentor and nurture her vast network of relationships across the northeast and nationwide. Any organization would be lucky to have Kristina as a part of their team- hands down! .
Experience
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Authentic Vacations
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United States
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Leisure, Travel & Tourism
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1 - 100 Employee
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Head of Sales, Eastern Region
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Sep 2023 - Present
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Blue-Roads Touring
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United Kingdom
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Travel Arrangements
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Sales Director, North America
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Nov 2017 - Present
Top performing , self-motivated professional delivering sales and marketing expertise along with unsurpassed relationship building, competitive analysis and forecasting, High-energy, collaborative leadership style that builds winning partnerships producing exceptional results Top sales performer globally 2018/19 achieving 102% growth YOY. Pacing ahead for 2019/20 at 125% • Develop, implement and execute strategic sales and marketing plans to include product strategies that achieve the company’s revenue goals and initiatives to maximize profitability • Plan for, participate in and support trade shows, trade events and major sales events • Prospect, cold call, manage new leads and negotiate contract terms • Maintain knowledge of market landscape and execute marketing strategies to remain competitive • Build and deliver effective presentations in person or via webinar • Create direct marketing & email campaigns, source co-op opportunities • Introduce new tours and locations • Manage time, budget and territory to obtain the most profitable results. Prepare monthly and quarterly reports showing sales volume, potential sales and areas of expansion Show less
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Director of Sales & Marketing
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Oct 2021 - Mar 2022
A Hidden Sanctuary of Luxury Lead Sales & Marketing for a true island escape. Our seaside villas overlook Anguilla's most secluded beach where luxurious experiences unfold effortlessly, and five-star service is a way of life. Settle into ultimate relaxation with curated experiences, personal butlers, and the most exclusive private villas to claim as your own at Long Bay Villas Anguilla. See why Netflix considers us one of The World's Most Amazing Vacation Rentals A Hidden Sanctuary of Luxury Lead Sales & Marketing for a true island escape. Our seaside villas overlook Anguilla's most secluded beach where luxurious experiences unfold effortlessly, and five-star service is a way of life. Settle into ultimate relaxation with curated experiences, personal butlers, and the most exclusive private villas to claim as your own at Long Bay Villas Anguilla. See why Netflix considers us one of The World's Most Amazing Vacation Rentals
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SeaWorld Parks & Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Regional Sales Manager, Northeast
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Nov 2012 - Oct 2017
Responsible for keeping the travel agent community and the consumer current on all 12 parks by developing, managing and maintaining relationships with all major travel agencies and wholesalers Familiarize and introduce the travel agent community to the new travel agent website, commission structure, travel agent programs and latest park programming and expositions at the 12 U.S. theme parks, attractions including SeaWorld®, Busch Gardens® and Sesame Place® brands. •Develop, manage and maintain relationships with all major travel agencies and wholesalers with a focus on the Northeast US from New Jersey to Maine along with key feeder markets in Texas. •Introduce new Travel Agent website, monitor revenue generated through out assigned territory. •Solicit and Secure corporate business within market area. Increased Group, leisure and corporate market segment business •Conduct educational seminars on the parks and attractions •Organize and attend travel and consumer trade shows. •Organize team sales blitzes nationally. •Lead direct sales efforts to partner organizations Show less
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Managing Director
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Feb 2003 - Nov 2012
Represented luxury resorts, hotels & destinations to travel agent community, including Virtuoso, Liberty Travel, Go Go (Flight Centre) Signature, Ensemble, American Express & all major tour operators. Territory included North America with emphasis on Northeast US. Represented Domestic, Caribbean and European luxury products. Clients and Destinations: Blue Roads Touring, Small Escorted Tours, Europe Calabash Cove, Resort and Spa, St. Lucia Elegant Hotels, Barbados Blue Waters, Antigua Sugar Bay Resort and Spa, St. Thomas The Lodge at Woodloch, Hawleys, Pa Responsibilities include: • Proactively identify, qualify and solicit wholesale and retail business to achieve revenue goals. • Develop, manage and maintain relationships with all major wholesale and consortia including co-op marketing, incentive and promotions. • Contract all wholesale and tour operator contracts. • Organize and attend all travel trade shows • Develop educational programs for call centers of key partners • Liaise with Tourist Board and partner airlines to help in the joint efforts of each party • Maintain extranet for OTA’s • Forecasting of future revenue and trends • Maintain media and advertising budget • Plan and escort FAM trips • Develop, implement and track incentive travel agent programs • Manage and maintain all relationships with e-commerce/ OTA’s, Expedia, Travelocity and Orbitz Show less
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