Kristina Spears
Vice President of Marketing and Communications at Hope For The Heart- Claim this Profile
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Bio
Jacques Vroom III
Kristina and I met in business school. We both had interests in marketing, technology and corporate strategy, and often worked on the same group projects. This was of tremendous benefit to my enjoyment and my grades. Later, I would hire Kristina as a Principal at Vroom Group. One of the hardest things to do in a small business is to find someone who earns your trust for both personal integrity and intellect. Kristina was that person for me - the keystone.
Randy Smith
I had the pleasure of working with Kristina as we built Samsung's Strategic Marketing organization from the ground up. She has an enthusiam for the markets and it's dynamics tempered with sound, rational business logic. Her work, comittment and integrity were beyond reproach. I respected her knowledge and opinions and I trusted her implicitly. That is my ultimate compliment,
Jacques Vroom III
Kristina and I met in business school. We both had interests in marketing, technology and corporate strategy, and often worked on the same group projects. This was of tremendous benefit to my enjoyment and my grades. Later, I would hire Kristina as a Principal at Vroom Group. One of the hardest things to do in a small business is to find someone who earns your trust for both personal integrity and intellect. Kristina was that person for me - the keystone.
Randy Smith
I had the pleasure of working with Kristina as we built Samsung's Strategic Marketing organization from the ground up. She has an enthusiam for the markets and it's dynamics tempered with sound, rational business logic. Her work, comittment and integrity were beyond reproach. I respected her knowledge and opinions and I trusted her implicitly. That is my ultimate compliment,
Jacques Vroom III
Kristina and I met in business school. We both had interests in marketing, technology and corporate strategy, and often worked on the same group projects. This was of tremendous benefit to my enjoyment and my grades. Later, I would hire Kristina as a Principal at Vroom Group. One of the hardest things to do in a small business is to find someone who earns your trust for both personal integrity and intellect. Kristina was that person for me - the keystone.
Randy Smith
I had the pleasure of working with Kristina as we built Samsung's Strategic Marketing organization from the ground up. She has an enthusiam for the markets and it's dynamics tempered with sound, rational business logic. Her work, comittment and integrity were beyond reproach. I respected her knowledge and opinions and I trusted her implicitly. That is my ultimate compliment,
Jacques Vroom III
Kristina and I met in business school. We both had interests in marketing, technology and corporate strategy, and often worked on the same group projects. This was of tremendous benefit to my enjoyment and my grades. Later, I would hire Kristina as a Principal at Vroom Group. One of the hardest things to do in a small business is to find someone who earns your trust for both personal integrity and intellect. Kristina was that person for me - the keystone.
Randy Smith
I had the pleasure of working with Kristina as we built Samsung's Strategic Marketing organization from the ground up. She has an enthusiam for the markets and it's dynamics tempered with sound, rational business logic. Her work, comittment and integrity were beyond reproach. I respected her knowledge and opinions and I trusted her implicitly. That is my ultimate compliment,
Credentials
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Aligning Sales and Marketing
LinkedInFeb, 2023- Nov, 2024
Experience
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Hope For The Heart
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Vice President of Marketing and Communications
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Aug 2023 - Present
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Trinity Christian Academy
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Director of Marketing and Communications
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Jul 2014 - Aug 2023
Own marketing strategy, digital marketing, email marketing, social media, creative design, branding, public relations and digital platforms (website/mobile web) for one of the largest pre-k through 12 private schools in Texas. Marketing Strategy Brand Management Leadership Content management Website Redesign Social Media Strategy and Management Public Relations Creative Design E-mail Marketing Podcast Internal and External Communication Online School Store: launch and execution Focus Groups Agency Managment Show less
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Vroom Group
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United States
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Advertising Services
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1 - 100 Employee
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Principal
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Apr 2011 - Jun 2014
Led staff and key projects for marketing firm that specializes in marketing strategy, multi-platform marketing, partnership marketing and new media. Marketing Communications Messaging / Positioning Omni-Channel Marketing Branding Strategy Product Marketing Digital Media Social Marketing Advertising Market Research Competitive Intelligence Led staff and key projects for marketing firm that specializes in marketing strategy, multi-platform marketing, partnership marketing and new media. Marketing Communications Messaging / Positioning Omni-Channel Marketing Branding Strategy Product Marketing Digital Media Social Marketing Advertising Market Research Competitive Intelligence
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Owner
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2002 - 2011
Served as a consultant to various companies on projects ranging from product launch strategies to branding, messaging and communications strategies. Served as a consultant to various companies on projects ranging from product launch strategies to branding, messaging and communications strategies.
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Samsung Electronics America
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Senior Manager, Strategic Marketing
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Mar 1999 - Aug 2002
Led strategic marketing and messaging for wireless handsets in North America managing Strategic marketing group. Responsible for developing internal and external communications, creating key messaging and speaking points, and managing market research, advertising, creative, online, and public relations. Selected for Samsung’s Global Leadership Program. Led strategic marketing and messaging for wireless handsets in North America managing Strategic marketing group. Responsible for developing internal and external communications, creating key messaging and speaking points, and managing market research, advertising, creative, online, and public relations. Selected for Samsung’s Global Leadership Program.
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GTE
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Telecommunications
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200 - 300 Employee
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Marketing Manager, Business Marketing
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1998 - 1999
Conducted strategic and competitive analysis to support direct sales and marketing channels. Led cross-functional marketing teams to facilitate new product introductions and offers. Designed methodology for evaluating competitive information that became department standard. Conducted strategic and competitive analysis to support direct sales and marketing channels. Led cross-functional marketing teams to facilitate new product introductions and offers. Designed methodology for evaluating competitive information that became department standard.
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Sprint
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United States
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Telecommunications
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700 & Above Employee
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Marketing Manager/Intern
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1997 - 1997
Served as product and pricing manager for newly launched Dallas/Ft. Worth region. Successfully implemented the launch of Voicemail service and Call Center Referral Program. Led company effort for the approval of government rate structures in order to compete for public sector bids. Served as product and pricing manager for newly launched Dallas/Ft. Worth region. Successfully implemented the launch of Voicemail service and Call Center Referral Program. Led company effort for the approval of government rate structures in order to compete for public sector bids.
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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National Retail Account Executive
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1994 - 1996
Managed twenty-five national retail accounts and conducted weekly store reviews. Responsible for developing relationships, training, merchandising and monthly sales quota. Managed twenty-five national retail accounts and conducted weekly store reviews. Responsible for developing relationships, training, merchandising and monthly sales quota.
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Education
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1996 - 1998
Southern Methodist University - Cox School of Business
MBA, Marketing -
1988 - 1992
The University of Kansas
B.S., Journalism
Community
