Kristina Mirgorodskaya

Brand Strategist at Brand DA Branding agency
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • Russian Native or bilingual proficiency
  • German Elementary proficiency
  • Spanish Elementary proficiency
  • French Elementary proficiency

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Credentials

  • Brand Identity & Strategy
    Coursera
    May, 2023
    - Nov, 2024
  • Branding & Brand Management: Branding Strategy Brand Tactics
    Udemy
    May, 2023
    - Nov, 2024
  • Attract and Engage Customers with Digital Marketing
    Google
    Dec, 2022
    - Nov, 2024
  • From Likes to Leads: Interact with Customers Online
    Google
    Dec, 2022
    - Nov, 2024
  • Foundations of Digital Marketing and E-commerce
    Google
    Nov, 2022
    - Nov, 2024
  • Certificated ANA Marketing Student
    Association of National Advertisers
    Dec, 2021
    - Nov, 2024

Experience

  • Brand DA Branding agency
    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Brand Strategist
      • Feb 2023 - Present

      I am passionate about creating, developing, and implementing strategic brand initiatives that drive growth and enhance brand presence. I leverage my market research, data analysis, and creative problem-solving skills to cultivate strategic partnerships and nurture long-term collaborations. My role involves orchestrating and executing impactful co-marketing campaigns across various channels, working closely with cross-functional teams to maximize partnership opportunities. I am also responsible for conducting comprehensive market research and analysis to inform strategic decision-making. In addition to my strategic responsibilities, I utilize my design skills in Figma to create visually compelling brand assets and marketing materials. I lead multiple projects, ensuring each aligns with our clients' branding objectives and contributes to their business goals. I am committed to delivering results that meet and exceed our client's expectations, contributing to their success in the competitive marketplace. Show less

  • Free lance branding
    • New York City Metropolitan Area
    • Brand Strategy Chief
      • Nov 2022 - Present

      • Led a team of 4 people to do brand strategy and brand awareness campaigns with $100,000/month ad spend • Increased customer satisfaction rate • Did root cause analysis on three different establishments in New York City that helped increase organic growth by 13% • Led a team of 4 people to do brand strategy and brand awareness campaigns with $100,000/month ad spend • Increased customer satisfaction rate • Did root cause analysis on three different establishments in New York City that helped increase organic growth by 13%

  • Buluttan Weather Intelligence
    • Türkiye
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • International Business Consultant
      • Feb 2023 - May 2023

      • Extensive experience as an international business consultant specializing in EMEA regions. • Conducted comprehensive research on market trends, competitor analysis, and consumer behavior to provide valuable insights for strategic decision-making. • Utilized strategic analysis tools such as SWOT and VRIN to assess the strengths, weaknesses, opportunities, and threats of businesses operating in diverse markets. • Developed customized brand strategies tailored to specific regions, taking into account cultural nuances and market dynamics to ensure successful international expansion. • Provided clear implementation steps and recommendations to enhance brand identity and improve market positioning in different regions, driving brand growth and customer engagement. Show less

  • TEDxTUWien
    • Austria
    • Media Production
    • Event Management Team
      • Nov 2022 - Jan 2023

      • Volunteered in the marketing department for editing, creating, and publishing TEDxTUWien posts on social media channels • Responsible for social media channels that led to 10% increase of sales • Volunteered to be a management member in-person event by TEDxTUWien • Volunteered in the marketing department for editing, creating, and publishing TEDxTUWien posts on social media channels • Responsible for social media channels that led to 10% increase of sales • Volunteered to be a management member in-person event by TEDxTUWien

  • Amiccio
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2021 - Jan 2023

      • Led a marketing team of 4 people and worked with multiple B2B and D2C clients with diverse backgrounds. • Developed and managed marketing campaigns that led to a 37% increase in overall sales and implemented strategies that slashed our costs by 12% • Brainstormed ideas with the executive team around brand awareness and targeted digital campaigns using multiple marketing tools • Administrated social media platforms and assisted in the visual content creation by utilizing programs such as Lightroom, Canva, Abode Photoshop Show less

  • Freelance Russian Interpreter Translator
    • Freelance Russian Intrepreter Translator
      • Sep 2016 - Nov 2022

      • Spent 20+ hours/week translating and interacting between business owners of Russian and non-Russian clients • Worked with the council of businesses to verify/modify legal documents and contractual agreements between international and national companies • Spent 20+ hours/week translating and interacting between business owners of Russian and non-Russian clients • Worked with the council of businesses to verify/modify legal documents and contractual agreements between international and national companies

  • Adler & Marlow | Luxury and Bespoke Travel
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing Intern
      • Apr 2021 - Jul 2021

      • Strategized for media presence by introducing creative initiatives and content ideas for travel blogs around Spain, Morocco, and Portugal that increased digital content engagement by 7% • Copyrighted and analyzed risk assessment for website blogs • Created social media content that increased brand awareness • Strategized for media presence by introducing creative initiatives and content ideas for travel blogs around Spain, Morocco, and Portugal that increased digital content engagement by 7% • Copyrighted and analyzed risk assessment for website blogs • Created social media content that increased brand awareness

  • X-Culture
    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Global Collaboration Team Leader
      • Mar 2021 - May 2021

      • Ranked top 10% in the cohort of highly skilled and very competitive X-Culture international students • Led a 5 membered cross-functional team to create and implement strategies to market the business for profitability during COVID-19 • Devised a marketing plan, SWOT analysis, and created visual concepts solutions to attract more customers that amplified gross sales by 23% • Ranked top 10% in the cohort of highly skilled and very competitive X-Culture international students • Led a 5 membered cross-functional team to create and implement strategies to market the business for profitability during COVID-19 • Devised a marketing plan, SWOT analysis, and created visual concepts solutions to attract more customers that amplified gross sales by 23%

  • MatchPoint NYC
    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Front Desk Receptionist
      • Aug 2019 - Apr 2021

      • Executed customer service duties, including booking, and managing memberships for clients • Provided general information to members about programs, memberships, and services, as well as dealing with the register • Executed customer service duties, including booking, and managing memberships for clients • Provided general information to members about programs, memberships, and services, as well as dealing with the register

  • AIM Hospitality Group
    • United States
    • Events Services
    • 1 - 100 Employee
    • Administrative Assistant
      • Mar 2019 - Apr 2019

      • Bookkeeping, balance sheet verification, invoicing, and payment processing • Daily and weekly financial analysis reporting using QuickBooks and Excel • Created and designed visual content for social media platforms • Bookkeeping, balance sheet verification, invoicing, and payment processing • Daily and weekly financial analysis reporting using QuickBooks and Excel • Created and designed visual content for social media platforms

  • GUESS?, Inc.
    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Associate
      • Sep 2018 - Feb 2019

      • Increased gross sales by 16% • Operated all aspects of the register such as cash, credit-card transactions, scanners, and scales. • Expedited the resolution of customer complaints to increase customer satisfaction by 9% • Increased gross sales by 16% • Operated all aspects of the register such as cash, credit-card transactions, scanners, and scales. • Expedited the resolution of customer complaints to increase customer satisfaction by 9%

Education

  • WU (Vienna University of Economics and Business)
    Bachelor of Business Administration - BBA, International Marketing
    2022 - 2023
  • Baruch College
    International business, Business, Management, Marketing, and Related Support Services
    2019 - 2023

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