Director of Client Services

• Apr 2023 - Present

Head of Ents, UK

• May 2017 - Mar 2023

Extensive experience as Account lead across studios, streaming and digital entertainment publishers working for both local and EMEA / international partnerships Disney - managed the EMEA Disney upfront across all lines of business primarily on Studios, Disney+, CPGP (Consumer Products, Gaming and Publishing) Studios: Warner Bros., Paramount Pictures, Sony Pictures Streaming: Disney+; Amazon Prime Video, Paramount Plus; Sky Showtime Digital: BBC, Channel 4 Extensive experience as Account lead across studios, streaming and digital entertainment publishers working for both local and EMEA / international partnerships Disney - managed the EMEA Disney upfront across all lines of business primarily on Studios, Disney+, CPGP (Consumer Products, Gaming and Publishing) Studios: Warner Bros., Paramount Pictures, Sony Pictures Streaming: Disney+; Amazon Prime Video, Paramount Plus; Sky Showtime Digital: BBC, Channel 4

Head of Ents & Media Partnerships

• Aug 2015 - Apr 2017

- Joined AOL when Microsoft Advertising partnered with AOL/Verizon in June 2015, now representing an extensive network of platforms such as The Huffington Post, Microsoft's Xbox and Skype and AOL’s multi-platform video offering as well as One by AOL, the business’s programmatic tech stack. - Consistently deliver individual vertical sales targets by developing commercial partnerships with film studios and entertainment content distributors, such as Netflix and Amazon Video as well as the leading UK media brands, Sky, BT and Virgin Media - Partnerships executed at a senior level in combination with the client’s media agencies across digital, programmatic and communication departments. - Business secured from both strategic accounts and middle and long tail - Responsible for pro-active selling and identifying major revenue opportunities by recognizing AOL’s strengths in the market; supporting the sales teams by simplifying AOL’s vertical offering and creating premium solutions to solve client’s marketing problems. - Successes include being Involved in negotiating a multimillion dollar International film deal and securing business from four lapsed film clients and four new film clients to AOL in year one - Role also includes being an influencer in the industry on digital advertising and marketing best practice through conference speaker events; creating case studies; being active with industry bodies (film, digital and women’s networks) and on social media - Work closely with international and domestic sales teams exploring opportunities to extend partnerships - Have built excellent working relationships with key internal stakeholders across AOL and Microsoft's sales teams and product platforms, particularly video, content and tech producers, essential for maximizing partnership potential - Work closely with Marketing team on vertical sales collateral, case studies; industry events, etc. - Completed one-day RADA in Business training course ‘Engaging Presentations’ Show less

Head of Media & Entertainment Partnerships - UK and International

• Jan 2013 - Jul 2015

- Responsibilities are the same as described under AOL - Achieved individual annual vertical sales target up to £14m by consistently hitting per quarter - Negotiated and successfully delivered upfront film studio deals worth $1m - Consistently over-achieved on independent customer satisfaction surveys against benchmarks - Initiated Award-winning campaign for Warner Bros.' The Hobbit Desolation of Smaug and project managed the development of a Global Media First ad with 3D functionality running on Windows 10. Awards include an IPA Award and a Silver in the IAB Creative Showcase Show less

Head of Digital Partnerships

• Dec 2010 - Jan 2013

- Responsible for setting up the newly created UK digital sales team and developing commercial opportunities to maximize revenue across the digital portfolio including the UK’s number ticketing network, Ticketmaster, TicketWeb and Getmein plus livenation.co.uk; Academy Music Group sites and UK’s leading festival websites, e.g. Download, Hard Rock Calling and Wireless. - Identified the commercial opportunities for the UK digital business in the UK and worked with management to set and deliver on annual digital budgets - Developed revenue streams across the digital network to sell via digital media planning and buying agencies – both UK and international - Ensured a smooth transition in media agencies from buying Ticketmaster through a network to now buying it as a premium brand advertising offering - Collaborated with the Marketing Partnership teams (UK and international) to develop digital marketing solutions for existing UK partnerships - O2, Vodafone, Red Bull, Carlsberg, Pepsi & new partners - Raised the company’s profile in media agencies and through industry bodies where Live Nation previously had very little presence - Partnered with the E-Commerce team to create innovative brand solutions and exploit new technologies for our commercial partners, such as Mobile, Social; Data; Research - Oversaw the strategy of the Ad Services team to maximize revenue potential, such as selling remnant inventory through Rubicon - Managed and recruited a team in line with our targets and revenue growth Show less

Entertainment Category Director

• 2005 - 2010

- Responsible for delivering individual annual sales targets and making Yahoo! a key partner of choice. - Extended existing relationships with film, games and TV clients at all levels and their agencies up to senior levels – digital and comms departments - Increased the entertainment revenue annually and consistently over-achieving targets - Worked closely with the global sales team to maximise entertainment spend in multi-markets - Developed a strategic product timeline integrating multiple Yahoo! business offerings (targeting; search; editorial; promotions, DR) that was regularly used by clients for part of their core digital planning - Significant wins include solus online campaign for COD4; Lionsgate £100k solus online investment; solus Sky Christmas online campaign; Virgin Media spend up 50% YOY and eOne spend up 87% YOY in 2010 - Built relationships with industry bodies by joining the panel of the CTBF London Party charity event (now 9 years) and being on the judging panel for the British Video Awards for 3 years - Entertainment was the largest spending sector on Yahoo! Mobile in 2008, the year of its launch - Secured premium exclusive content for the Product teams and was a key contributor to Yahoo! Movies success increasing it position from sixth largest to the Number One Movies portal in six months in 2010 - Awarded Sales Person of the Year 2006 Show less

Film Advertising Manager

• 2000 - 2005

- As part of the Award-winning sales team within Emap’s lifestyle magazine portfolio group, this role involved achieving annual sales team targets by laying down upfronts and offering marketing solutions, through innovation and creativity. - Developed strong client relationships with film studios and retailers up to Marketing Director level - Created relationships with agencies at all levels on both film business and other categories that booked activity across Emap’s entertainment titles - Generated creative and display film revenue from the major studios and new business from smaller/new players in the market - Organised and managed bespoke film events and film projects e.g., film screenings - Worked closely with the sales representatives of Emap’s cross-media platforms succeeding in initiating Emap’s first film cross media deal with the Strategic Director at MEC for Paramount - Awarded Sales Executive of the Year 2003 Show less