Kristina Evstigneeva
Partner, International Expansion at MallSense- Claim this Profile
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English Professional working proficiency
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Russian Native or bilingual proficiency
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Polish Limited working proficiency
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Ukrainian Full professional proficiency
Topline Score
Bio
Iryna Zyaylyk
I can recommend Kristina as a reliable partner and remarkable marketing talent. She is proactive and highly involved into getting best results in every single project she is managing. Kristina is really an effective and very creative person. She is highly motivated and flexible in managing partnership relations. Always provide valuable and timely feedback.
Iryna Zyaylyk
I can recommend Kristina as a reliable partner and remarkable marketing talent. She is proactive and highly involved into getting best results in every single project she is managing. Kristina is really an effective and very creative person. She is highly motivated and flexible in managing partnership relations. Always provide valuable and timely feedback.
Iryna Zyaylyk
I can recommend Kristina as a reliable partner and remarkable marketing talent. She is proactive and highly involved into getting best results in every single project she is managing. Kristina is really an effective and very creative person. She is highly motivated and flexible in managing partnership relations. Always provide valuable and timely feedback.
Iryna Zyaylyk
I can recommend Kristina as a reliable partner and remarkable marketing talent. She is proactive and highly involved into getting best results in every single project she is managing. Kristina is really an effective and very creative person. She is highly motivated and flexible in managing partnership relations. Always provide valuable and timely feedback.
Credentials
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Foundation of growth
500 StartupsMar, 2021- Oct, 2024 -
How to create a product that customers will love to buy
ZamesinOct, 2020- Oct, 2024 -
Performance marketing
GeekBrainsOct, 2019- Oct, 2024 -
Retention marketing
GeekBrainsOct, 2019- Oct, 2024 -
Content marketing
GeekBrainsSep, 2019- Oct, 2024 -
Growth hacking
GeekBrainsJul, 2019- Oct, 2024 -
Marketing strategy
GeekBrainsJun, 2019- Oct, 2024 -
pre-MBA strategic Marketing Management
The International Higher school of Brand management and MarketingMay, 2015- Oct, 2024
Experience
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MallSense
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United Arab Emirates
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IT Services and IT Consulting
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1 - 100 Employee
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Partner, International Expansion
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Jun 2022 - Present
At MallSense we automatically collect and analyze tenants sales and combine this information with customer behavior data, which helps to retain customers, increase tenants revenue and shopping centers’ profit. The flagship technology is CheckSense - a comprehensive SaaS solution, which allows the shopping center to automatically upload and process data from tenants’ POS-machines, ensure their secure transport to the cloud server. CheckSense connects directly to POS database, which allows to capture all the transactions made on the POS machines, the fact of unprinted or unissued check doesn’t influence the accuracy of system work. With the system, shopping center management team receives the possibility:• to see 100% of tenants’ sales including “the hidden” transactions• calculate the conversion from footfall to buyers, as a result measure and manage the tenant mix effectiveness and marketing events• negotiate with tenants regarding rental rates and special conditions, based on facts and dataCheckSense system has already proven its efficiency in more than 150 shopping centers, 7000 tenants in more than 5 countries. The client portfolio includes prominent global and MENA players.
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Focus Technologies Inc
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Cyprus
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IT Services and IT Consulting
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1 - 100 Employee
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Chief Marketing Officer
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May 2019 - Jun 2022
Focus - a decision-support system for shopping centers and retail chains. Automatic collection of sales and footfall data with applying video analytics and Wi-Fi analytics technologies to provide recommendations to shopping malls & retail outlets on increasing revenues. Focus system has a total area of ~4,5 million square meters in terms of GLA under management. Focus - a decision-support system for shopping centers and retail chains. Automatic collection of sales and footfall data with applying video analytics and Wi-Fi analytics technologies to provide recommendations to shopping malls & retail outlets on increasing revenues. Focus system has a total area of ~4,5 million square meters in terms of GLA under management.
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Head of marketing
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Aug 2010 - May 2019
Watcom is a top-3 player in the global footfall analysis market, 20 years leader in Russia, 600+ shopping malls, 25,000+ retail chains Watcom is a top-3 player in the global footfall analysis market, 20 years leader in Russia, 600+ shopping malls, 25,000+ retail chains
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Call-Center
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Nov 2006 - Nov 2008
- Communication with the clients- giving consultation about services of company - Communication with the clients- giving consultation about services of company
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Education
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2008 - 2010
Warsaw School of Economics
Master, International Business -
2010 - 2010
Graduate School of Management, Saint-Petersburg
Master, International Business -
2004 - 2008
Lviv Institute of Management
Bachalor, Management
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