Kristina Darling
Director of Brand Strategy at Pixaura- Claim this Profile
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Topline Score
Bio
John Spears
Kristina is great to work with. She's got a great eye for design, and puts together highly effective, detailed campaign strategies. I've worked with her for website design, social media, brand strategy, and print projects, and would (and will) do so again!
Michelle Andersen
Kristina helped me create a new brand look for my company Flourish Design. She came back with something I really needed and loved - a look and feel that elevated my brand to where it needed to be. I'm still so happy with the work she's done as I use the graphics on my social media and now apparel. She really 'got it' much quicker than other people I had worked with in the past. I like how she could see how my brand needed to be better than I could, but still made it something that was totally 'me'.
DeWitt Cook
Kristi is a highly motivated, intelligent, and conscientious worker who is very committed to delivering outstanding customer service and a high quality of work every day! She also frequently looks for ways to improve service or product delivery that mutually helps the company and customers.
John Spears
Kristina is great to work with. She's got a great eye for design, and puts together highly effective, detailed campaign strategies. I've worked with her for website design, social media, brand strategy, and print projects, and would (and will) do so again!
Michelle Andersen
Kristina helped me create a new brand look for my company Flourish Design. She came back with something I really needed and loved - a look and feel that elevated my brand to where it needed to be. I'm still so happy with the work she's done as I use the graphics on my social media and now apparel. She really 'got it' much quicker than other people I had worked with in the past. I like how she could see how my brand needed to be better than I could, but still made it something that was totally 'me'.
DeWitt Cook
Kristi is a highly motivated, intelligent, and conscientious worker who is very committed to delivering outstanding customer service and a high quality of work every day! She also frequently looks for ways to improve service or product delivery that mutually helps the company and customers.
John Spears
Kristina is great to work with. She's got a great eye for design, and puts together highly effective, detailed campaign strategies. I've worked with her for website design, social media, brand strategy, and print projects, and would (and will) do so again!
Michelle Andersen
Kristina helped me create a new brand look for my company Flourish Design. She came back with something I really needed and loved - a look and feel that elevated my brand to where it needed to be. I'm still so happy with the work she's done as I use the graphics on my social media and now apparel. She really 'got it' much quicker than other people I had worked with in the past. I like how she could see how my brand needed to be better than I could, but still made it something that was totally 'me'.
DeWitt Cook
Kristi is a highly motivated, intelligent, and conscientious worker who is very committed to delivering outstanding customer service and a high quality of work every day! She also frequently looks for ways to improve service or product delivery that mutually helps the company and customers.
John Spears
Kristina is great to work with. She's got a great eye for design, and puts together highly effective, detailed campaign strategies. I've worked with her for website design, social media, brand strategy, and print projects, and would (and will) do so again!
Michelle Andersen
Kristina helped me create a new brand look for my company Flourish Design. She came back with something I really needed and loved - a look and feel that elevated my brand to where it needed to be. I'm still so happy with the work she's done as I use the graphics on my social media and now apparel. She really 'got it' much quicker than other people I had worked with in the past. I like how she could see how my brand needed to be better than I could, but still made it something that was totally 'me'.
DeWitt Cook
Kristi is a highly motivated, intelligent, and conscientious worker who is very committed to delivering outstanding customer service and a high quality of work every day! She also frequently looks for ways to improve service or product delivery that mutually helps the company and customers.
Credentials
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Certified Facebook Marketing 2019 (Complete Masterclass)
Social Fast LaneApr, 2019- Nov, 2024 -
LinkedIn Advertising and Marketing
Thrive Development LLCApr, 2019- Nov, 2024
Experience
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Pixaura
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United States
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Marketing Services
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1 - 100 Employee
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Director of Brand Strategy
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Mar 2019 - Present
Lead all client social media marketing and programmatic ad campaigns, including developing strategy, creative assets, and messaging. Directed the agency design team. Clients: Advance Dentistry, OHC, IEL, Sleep Dynamics, International Gemological Institute (IGI), Grace Hill, Zero Skateboards, United Skincare, Heritage CBD and more. Lead all client social media marketing and programmatic ad campaigns, including developing strategy, creative assets, and messaging. Directed the agency design team. Clients: Advance Dentistry, OHC, IEL, Sleep Dynamics, International Gemological Institute (IGI), Grace Hill, Zero Skateboards, United Skincare, Heritage CBD and more.
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West of Vine
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United States
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Design
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Owner
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Feb 2014 - Present
Brand and business operations strategy, project management and design as a freelancer while maintaining full-time employment. Clients: The Canopy Crew, Art Academy of Cincinnati, Flourish Design, Bikram Yoga Omaha, Truthos, Plonsker Financial Management Consulting and more. Brand and business operations strategy, project management and design as a freelancer while maintaining full-time employment. Clients: The Canopy Crew, Art Academy of Cincinnati, Flourish Design, Bikram Yoga Omaha, Truthos, Plonsker Financial Management Consulting and more.
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Pinnacle | Employer Services and Talent Solutions
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United States
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Human Resources Services
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Operations Manager
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Dec 2017 - Mar 2019
Hybrid role for daily office activities, senior administrative support and added role overseeing design and production of client deliverables and marketing collateral. Organized, performed and continuously improved organizational and client deliverable processes to maximize time and control operations costs. • Tracked and provided financial data and metrics that allowed for business planning and informed decision making. • Managed accounts receivable, collecting $60k in neglected outstanding A/R. Created and managed full server migration with over 20K files. Added design to the role and provided marketing materials (including, signage, business cards, proposals, business & sales collateral), internal & external presentations, and workshop & training materials. Managed company rebrand.
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CoupSmart
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United States
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Software Development
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Director Of Client Services
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May 2014 - Jul 2017
Managed SaaS platform for CPG, Retail and Hospitality companies to create and host digital promotions across their brand websites, Facebook fan pages, mobile and email campaigns. Collected consumer personal, demographic and psychographic data. Identified key insights to provide clients an effective content strategy for social, email and paid advertising campaigns. Clients: Xavier University, Pure Romance, Taste of Belgium, YMCA, Halo Top Creamery, Klosterman and more. Managed SaaS platform for CPG, Retail and Hospitality companies to create and host digital promotions across their brand websites, Facebook fan pages, mobile and email campaigns. Collected consumer personal, demographic and psychographic data. Identified key insights to provide clients an effective content strategy for social, email and paid advertising campaigns. Clients: Xavier University, Pure Romance, Taste of Belgium, YMCA, Halo Top Creamery, Klosterman and more.
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Kennedy Consultants
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United States
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Advertising Services
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1 - 100 Employee
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Brand Manager
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Jun 2012 - Feb 2014
Focused on creative production for FRAM, one of the country’s largest manufacturers of automotive after-market parts, with over 8,000 SKUs. Streamlined communications and visibility of the creative process for an increasing number of new line extensions for multiple brands while simultaneously reducing errors and omissions +90%. Efficiency improved from 120+ days to < 10 days. Introduced a system to sort, organize, update, manage and archive over 1000 SKUs for STP. Using a web based platform, reduced design errors and time delays for production approvals, and enabled faster design to shelf timeline. Clients: Wiedemann's, Luber-Finer, STP, Duralast, PetroClear and FRAM.
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Intrinzic
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jan 2011 - Feb 2012
Managed deliverables and budgets for brand development projects, primarily focused around brand strategy, brand positioning, logo and brand identity, naming and brand launch strategy. Clients: US Bank, St. Joseph's Home, Rosedale Green and Baker Concrete. Managed deliverables and budgets for brand development projects, primarily focused around brand strategy, brand positioning, logo and brand identity, naming and brand launch strategy. Clients: US Bank, St. Joseph's Home, Rosedale Green and Baker Concrete.
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Fisher Design, Inc
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United States
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Design
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1 - 100 Employee
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Brand Design & Marketing Account Coordinator
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Mar 2008 - Aug 2009
Managed client's brand, communication channels, market research, and product development (primarily offline). Clients: Dell, Mead, Crimson Cup, Oster and Pet Factory. Managed client's brand, communication channels, market research, and product development (primarily offline). Clients: Dell, Mead, Crimson Cup, Oster and Pet Factory.
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Landor
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Brand Environments Client Associate
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Sep 2005 - Sep 2007
Ensured that projects were delivered on scope, on time, and on budget. Assured internal team met all milestones on all key relationships. Participated in brand discussions, client workshops, brainstorms and development of strategic deliverables. Clients: Crest, Scope, P&G, SunnyDelight Beverages and Bella + Birch. Ensured that projects were delivered on scope, on time, and on budget. Assured internal team met all milestones on all key relationships. Participated in brand discussions, client workshops, brainstorms and development of strategic deliverables. Clients: Crest, Scope, P&G, SunnyDelight Beverages and Bella + Birch.
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CR architecture + design
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United States
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Architecture and Planning
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1 - 100 Employee
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Group Coordinator
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Sep 2003 - Sep 2005
Led Commercial architecture group, which consisted of 5 architects designing for large-scale store rollouts, including Walgreens and Kroger. Handled all project files, progress reports/punch lists on construction, blueprint management, material boards. Assumed role designing 3-D renderings and project marketing, eliminating cost of outsourced work. Clients: Primarily Walgreens and Kroger. Led Commercial architecture group, which consisted of 5 architects designing for large-scale store rollouts, including Walgreens and Kroger. Handled all project files, progress reports/punch lists on construction, blueprint management, material boards. Assumed role designing 3-D renderings and project marketing, eliminating cost of outsourced work. Clients: Primarily Walgreens and Kroger.
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Education
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1998 - 2002
University of Cincinnati
BFA, Fine Art -
2015 - 2016
The Hendrick's Institute & Foundation for Conscious Living
Certificate, Coaching
Community
