Kristina Bright
Executive Director of Marketing at Westminster College (MO)- Claim this Profile
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Bio
Danielle Atwood, MBA „I have had the pleasure of working with Kristina at both William Woods and Integra. Kristina is one of the most talented marketing professionals I have had the pleasure of working with. She is extremely knowledgeable within her field and her work always exhibits creativity and innovation! Great individual to work with!
David Crane „Kristina has done excellent work for us at Crane's Country Store. She is thorough during our discussions on my vision for our video promotions. She is a joy to work with.
Danielle Atwood, MBA „I have had the pleasure of working with Kristina at both William Woods and Integra. Kristina is one of the most talented marketing professionals I have had the pleasure of working with. She is extremely knowledgeable within her field and her work always exhibits creativity and innovation! Great individual to work with!
David Crane „Kristina has done excellent work for us at Crane's Country Store. She is thorough during our discussions on my vision for our video promotions. She is a joy to work with.
Danielle Atwood, MBA „I have had the pleasure of working with Kristina at both William Woods and Integra. Kristina is one of the most talented marketing professionals I have had the pleasure of working with. She is extremely knowledgeable within her field and her work always exhibits creativity and innovation! Great individual to work with!
David Crane „Kristina has done excellent work for us at Crane's Country Store. She is thorough during our discussions on my vision for our video promotions. She is a joy to work with.
Danielle Atwood, MBA „I have had the pleasure of working with Kristina at both William Woods and Integra. Kristina is one of the most talented marketing professionals I have had the pleasure of working with. She is extremely knowledgeable within her field and her work always exhibits creativity and innovation! Great individual to work with!
David Crane „Kristina has done excellent work for us at Crane's Country Store. She is thorough during our discussions on my vision for our video promotions. She is a joy to work with.
Experience
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Westminster College (MO)
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United States
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Higher Education
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200 - 300 Employee
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Executive Director of Marketing
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März 2020 - –Heute
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Director of Admissions Marketing
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Sept. 2018 - März 2020
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Director Of Annual Giving
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Jan. 2018 - Sept. 2018
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Automated Advisor
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United States
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Marketing and Advertising
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1 - 100 Employee
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Project Manager
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Nov. 2016 - Aug. 2017
I worked with financial advisors around the country, helping them through the different processes of their automation builds and helping them grow their business. I served as a marketing consultant and helped with business development along the way, as we discussed traffic and lead generation, funnel marketing, client acquisition and prospect nurture. Used digital marketing to drive traffic direct to seminars, as well as free reports and video courses. I worked with financial advisors around the country, helping them through the different processes of their automation builds and helping them grow their business. I served as a marketing consultant and helped with business development along the way, as we discussed traffic and lead generation, funnel marketing, client acquisition and prospect nurture. Used digital marketing to drive traffic direct to seminars, as well as free reports and video courses.
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BRAVO Creative, LLC
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United States
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Media Production
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Partner/Chief Marketing Officer
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Jan. 2014 - Nov. 2016
Our main focus was producing short-form web videos for an array of clients. We produced some TV commercials, managed social media and helped to brand companies through print design. We worked in the political arena, healthcare industry, behavioral healthcare, student housing, landscape industry and private companies to name a few. •Concepting and script writing for all of the commercials we produced•Cutting and editing commercials•Handled all scheduling with clients and talent•Ran day-to-day operations of the business•Provided strategic & proactive thought leadership on developing & delivering the marketing vision •Analyzed market trends; recommend changes to marketing and business development strategies based on analysis and feedback•Identified, analyzed, pursued and reported on business opportunities with existing and prospective clients•Managed multiple projects, prioritized work and balanced strategic and tactical issues•Marketing and sales•Business development
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William Woods University
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United States
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Higher Education
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200 - 300 Employee
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Adjunct Faculty
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Aug. 2008 - Jan. 2015
I served as an adjunct instructor of the marketing and capstone classes for the William Woods University Graduate College. This kept me engaged in current market trends and relationship building with many different professionals.
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Marketing & Creative Director
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Mai 2009 - Nov. 2013
As the Marketing and Creative Director, I oversaw all internal and external campus communications and publications and worked very closely with key administrators from each department to ensure a universal message. I managed a creative team that included our director of public relations, web development manager, graphic design coordinator, design students, and interns. I was instrumental in steering the university in new marketing directions, including the design and implementation of a smartphone app, new, modern commercials, and a complete rebrand/redesign of all 70+ marketing pieces for traditional undergraduate, evening programs and online programs, including our capital campaign. I met bi- weekly with our media buyer, and our senior level management.I have a vast knowledge of the printing industry and cultivated many relationships over the years, as I bid all jobs for the university.
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Graphic Design Manager
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Aug. 2002 - Apr. 2009
I was responsible for all marketing pieces designed, as well us all photography on campus. Including head shots, sports photos and photo shoots for marketing pieces. I handled the office budget, business card design and orders and all project bids.
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Bright Ideas
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Denmark
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Information Technology & Services
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1 - 100 Employee
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Freelance Consultant/Designer
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März 2005 - Juli 2014
I work with companies and individuals looking to strategically grow their marketing efforts and branch out on multiple media platforms. I work with companies and individuals looking to strategically grow their marketing efforts and branch out on multiple media platforms.
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Education
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William Woods University
Master of Business Administration, Marketing -
William Woods University
Bachelor of Science, Graphic Design and Marketing -
Truman State University
Mass Communication/Media Studies and equestrian studies -
Fulton High School
Diploma